VISI

Prinsip-Prinsip Manajemen

Vision is the art of seeing things invisible (NN)

Visi & Misi Visi merupakan sesuatu yang didambakan untuk

dimiliki dimasa depan (what do they want to have), Visi menggambarkan aspirasi masa depan tanpa menspesifikasi cara-cara untuk mencapainya, visi yang efektif adalah visi yang mampu membangkitkan inspirasi

Misi adalah bentuk yang didambakan di masa depan (what do they want to be). Misi merupakan sebuah pernyataan yang menegaskan visi lewat pilihan bentuk atau garis besar jalan yang akan diambil untuk sampai pada visi yang telah lebih dulu dirumuskan. Keduanya tidak memiliki dimensi ukur  kuantitatif  (persentase, besaran waktu, dll).

Articulating a vision

Envis

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Core ideology- core values- core purpose

Philosophy of the founders

mission/vision

GOALS

• strategy • structure organizational culture• system

3M: to solve unsolvable problems innovativelyCARGILL: to improve the standard of living a round the worldFANNIE MAE: to strengthen the social fabric by continually democratizing home ownershipHP: to make technical contributions for the advancement and welfare of humanityLOST ARROW CORPORATION: to be a role model and a tool for social changePACIFIC THEATERS: to provide a place to flourish and to enhance the community

McKinsey & Company: to help leading corporations and governments be more successfulMerck: to preserve & improve human lifeNike:to experience the emotion of competition, winning and crushing competitorsSony: to experience the joy of advancing and applying technology for the benefit of the publicTelecare corporation: to help people with mental impairments realize their full potentialWal-Mart: to give ordinary folk the chance to buy the same thing as rich people Walt Disney: to make people happy

Core purpose is a company reason for being

PERNYATAAN MISI YANG EFEKTIF

MEMBERI INSPIRASI UNTUK PERUBAHAN

BERSIFAT JANGKA PANJANG MUDAH DIMENGERTI DAN

DIKOMUNIKASIKAN

PERNYATAAN VISI YANG EFEKTIF

CONCISE APPEALS TO ALL STAKEHOLDERS CONSISTENT WITH MISSION AND VALUES VERIFIABLE FEASIBLE INSPIRATIONAL