unil ever cai yang

8/18/2019 Unil Ever Cai Yang

1/28

Resear China

中国

研究所

Dr Ya Cai

Director

Unilever Research China

[email protected]

Best Practice:

Co-funded Corporate-Government

R&D centers

AmCham Shanhai Science and !echnolo" Committee #vent


2/28

- Home & Personal Care and Foods

- Sales $48.3 billion

- 70th (Fortune 2004- 400 brands

- !"0 #ountries

雪

nile%er (联合利华


3/28

Unilever Glo$al R&D %etor'

- &' is an interated )art o* +lobal ,usiness

- nnual budet - 2." o* /PS totalin $!.2" billion (2004

- 1"00 sta**

- 1 +lobal &' abs ( 2 S / 5ndia China

- +lobal 6 eional e#hnolo Centres (#ateor based

- o#al Produ#t 'e%elo)ment Centres (#ateor based


4/28

o#al'e%elo)ment

eional

e#hnolo Centre

+lobale#hnolo Centre

ime - 9ears 832! 14 " 7

R&D Roles and Business (mpact

+lobal & ' aboratories

- %e )aterials

- %e Processin

- %e Products

- *ormulations

- Pac'ain

- Adaption

- +aunch

,usiness5m)a#t

Small

)edium

+are


5/28

Unilever in China

,./ - Soap factor" in Shanhai

,01 - Returned ,st 23

,1 - ,4 23s

, - / Ac5uisitions

.66, - 4 Business units7 ,668 oned

.669 - Reoranised


6/28

/ Staes of R&D #volution in China

Stae , - Basic formulation s'ills

- Support manufacturin

Stae . - Product Development

- Gain competitiveness

Stae / - R&D Capa$ilities

- Drive ne $usiness opportunities


7/28

- ne of the larest consumer mar'ets

- #conom" is roin fast

- )ar'et si;e is enlarin rapidl"

- Purchasin poer is risin

- .nd larest econom" $" .6,9


8/28

Bier 3olume=iher )arin

Brand differentiated

Product differentiated

Benefit differentiated

!echnolo" differentiated


9/28

utstandin

Brandin

Brea'throuh

(nnovation> ?*ast

Sustaina$le

Groth

Successful Business )odel in China


10/28

@66 )ultinational Companies =ave Set up R&D in China

An (ncomplete +ist of )ultinational Companies

,, ##enture :inomoto m;a l#atel 'uPont e,a =ri#sson Firmeni#h Fran#e ele#om +=+laoSmithline Hita#hi Honda Hone;ell HP Hundai 5,> 5ntel ao eihin

Cor)oration oda? + @Areal u#ent >atsushita >i#roso*t >otorola /=C /estle

/i*#o 5n# /issan >otor /issin oo /o?ia /ortel /et;or?s /o%o /ordis? /o%oBmes

Ara#le Panasoni# Pe)si Phili)s Pro#ter & +amble o#he ohm and Haas Samsun

SP S#hindler Shell Siemens Son Sno)ss elin >anu*a#turin etra)a? oraoo 5n? rellebor , Unilever


11/28


12/28


13/28

- Best )aterials Research +a$ in the


14/28

4 e"s to Successful (nnovations

- Governmental support

- People

- rani;ation

- #ternal Resources


15/28

- Commitment

- Policies

- (ncentives

- 2oint R&D #fforts

e" , - Governmental support


16/28

e" . - People

- Selection

- Appraisal

- Career path

- Development

- Retention


17/28

- Youn and enthusiastic

- Persistent

- Dilient and dedicated

- #ntrepreneurial

- Confident and proactive

- Creative

- Genuine teamin spirit

- (nternationalisedE

- pen7 trusted partner

ur Goal - !he


18/28

- Comptenc" and s'ills

- A ide rane of sources

- General and specific tarets

- Comprehensive assessment

- verseas eperience

Selection


19/28

- Personal taret - SA)R!E

- /166 feed$ac'

- verall ran'in

- Bottom tier move-out

Appraisal


20/28

- Career most important

- )anaerial vsF epert

- Define as earl" as possi$le

-


21/28

- !rainin course

- n-o$ trainin

- verseas secondment

- Coachin

Development - *ocus on competenc"


22/28

%ot a pro$lem H

Retention


23/28

e" / - rani;ation

- A culture of deliver"

- A hihl" motivatin environment

- =armonised teams

- pen and transparent

- Fair, just and trusted

- Diverse and individual value

- Proactive enaement

- Ris' ta'in

- Feel like at home


24/28

- Professional proect manaement

- (nterated proect team of multi-functions

- =ihl" flei$le and pramatic

- Action-oriented

- Simple

- Capa$ilit"-driven vsF Proect-driven

An #fficient (nnovation Process


25/28

e" 4 - #ternal Resources

- Riht partners

- (PR )anaement

- eep on trac'

- 2oint R&D fund


26/28

!hree Steps toards Success

A contracted

Labourer

)ade in China

An Indispensable

THINKER

Created in China

A reak-throu!h

"AKER

#cellence in Glo$e


27/28


28/28

!han' You

Dr Ya Cai

ya cai@unilever com

unil ever cai yang

Documents