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89
LAMPIRAN 1
KUESIONER
Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap
Keputusan Pembelian Produk Smartphone Blackberry
(Studi kasus di wilayah Karawaci, Tangerang)
Tujuan kuesioner penelitian
Kuesioner ini bertujuan untuk mengumpulkan data yang berhubungan dengan
Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian
Produk smartphone Blackberry diwilayah Karawaci, Tangerang. Penelitian ini
dilakukan dalam rangka menyelesaikan tugas akhir skripsi Jurusan Ekonomi
Manajemen di Universitas Esa Unggul. Saya sangat menghargai partisipasi anda
dalam menjawab kuesioner ini. Atas kesediaannya dalam meluangkan waktu
untuk mengisi kusioner ini, saya ucapkan terima kasih.
BAGIAN 1 : DATA RESPONDEN
Pilihlah salah satu jawaban pada setiap pertanyaan dengan memberikan tanda
silang (X)
1. Jenis kelamin anda?
a. Laki-laki b. Perempuan
90
2. Berapa usia anda saat ini?
a. 20 - 23 tahun
b. 24 - 27 tahun
c. 28 - 31 tahun
d. > 31 tahun
3. Apa pekerjaan anda saat ini?
a. Pelajar / Mahasiswa
b. Wiraswasta
c. Karyawan
d. Lain – lain ............................ (sebutkan)
4. Sudah berapa lama menggunakan Blackberry?
a. > 2 tahun
b. 3 – 4 tahun
c. 5 – 6 tahun
BAGIAN 2 : CARA PENGISIAN
1. Bacalah sebaik-baiknya setiap pertanyaan dan setiap alternatif jawaban
yang diberikan
2. Pilih alternatif jawaban yang paling sesuai menurut anda dan berikan tanda
(√)
3. Jika terjadi kesalahan pengisian, berikan tanda (x) pada jawaban yang
salah tersebut
91
Contoh :
No Pernyataan Alternatif Jawaban Citra Merek SS S TS STS 1. Blackberry memiliki citra merek yang bagus √
Keterangan :
1. SS = Sangat Setuju (4)
2. S = Setuju (3)
3. TS = Tidak Setuju (2)
4. STS = Sangat Tidak Setuju (1)
No Pernyataan Alternatif Jawaban SS S TS STS
A Citra Merek 1 Merek Blackberry sudah dikenal banyak orang. 2 Merek Blackberry memiliki citra merek yang
sesuai dengan kualitas produk.
3 Merek Blackberry memiliki citra merek yang positif dimata konsumen.
4 Merek Blackberry memiliki kesan yang berkelas bagi pengguna.
5 Merek Blackberry mudah di ingat. 6 Merek Blackberry meningkatkan percaya diri
terhadap penggunanya.
7 Merek Blackberry memiliki logo yang unik dan yang khas.
8 Merek Blackberry memiliki ciri khas yaitu BBM. B Persepsi Harga 9 Harga yang di tawarkan Blackberry bervariasi
sesuai tipe dan terjangkaun oleh konsumen
10 Harga yang ditawarkan Blackberry memiliki daya saing dengan harga yang ditawarkan pesaing
11 Harga yang ditawarkan Blackberry sesuai dengan manfaat yang diberikan oleh produknya
12 Harga yang ditawarkan Blackberry sesuai dengan kualitas produk yang diberikan
92
No Pernyataan SS S TS TST C Kualitas Produk 13 Kinerja produk Blackberry sangat baik. 14 Aplikasi yang disediakan produk Blackberry
mudah untuk digunakan.
15 Produk Blackberry memiliki tingkat resolusi warna yang jernih.
16 Produk Blackberry dapat digunakan lebih dari dua tahun.
17 Proses mengoprasikan produk Blackberry sangat cepat.
18 Aplikasi yang ditawarkan Blackberry sangat menarik.
19 Produk Blackberry menyediakan beragam jenis dan tipe smartphone.
20 Produk Blackberry memiliki daya tahan yang kuat dan tahan lama
21 Produk Blackberry tidak mudah rusak atau error. 22 Produk Blakcberry menawarkan beragam desain
produk yang menarik.
23 Produk Blackberry memiliki penampilan produk yang inovatif disetiap produknya.
24 Produk Blackberry menawarkan beragam warna menarik.
D Keputusan Pembelian 25 Saya membeli smartphone Blackberry karena
karakteristik merek.
26 Saya membeli smartphone Blackberry karena produk yang ditawarkan menarik.
27 Saya membeli smartphone Blackberry karena produk yang ditawarkan lebih baik dari produk pesaing.
28 Saya merasa puas dengan kinerja smartphone Blackberry.
29 Saya akan membeli produk smartphone Blackberry kembali dimasa yang akan datang.
93
Lampiran 2 : Tabulasi Data Pre-Test Karakteristik 30 Responden (Tiga Puluh) Responden
Karakteristik Responden
Responden Jenis Kelamin Usia Pekerjaan Menggunakan 1 2 2 3 4 2 2 1 3 3 3 2 1 1 4 4 1 4 3 4 5 2 1 1 4 6 2 2 2 4 7 1 1 1 3 8 1 3 3 2 9 2 3 2 2 10 2 2 3 3 11 2 1 1 2 12 1 1 1 3 13 2 1 1 2 14 2 2 2 2 15 1 3 3 3 16 1 1 1 1 17 2 2 3 3 18 2 1 1 2 19 2 1 1 2 20 1 1 1 2 21 2 1 1 2 22 2 1 1 1 23 2 1 1 2 24 1 1 1 1 25 1 1 1 1 26 1 1 1 2 27 1 1 1 2 28 2 1 1 4 29 2 1 1 3 30 1 2 2 2
94
Lampiran 3 : Hasil Data Pre-Test Karakteristik 30 (Tiga Puluh) Responden
Frequencies
Statistics Jenis_kelamin Usia Pekerjaan Menggunakan
N Valid 30 30 30 30Missing 0 0 0 0
Percentiles 100 2,00 4,00 3,00 4,00 Frequency Table
Jenis_kelamin Frequency Percent Valid Percent Cumulative
Percent
Valid 1 12 40,0 40,0 40,0 2 18 60,0 60,0 100,0 Total 30 100,0 100,0
Usia
Frequency Percent Valid Percent Cumulative Percent
Valid
1 20 66,7 66,7 66,7 2 6 20,0 20,0 86,7 3 3 10,0 10,0 96,7 4 1 3,3 3,3 100,0 Total 30 100,0 100,0
95
Pekerjaan Frequency Percent Valid Percent Cumulative
Percent
Valid
1 19 63,3 63,3 63,3 2 4 13,3 13,3 76,7 3 7 23,3 23,3 100,0 Total 30 100,0 100,0
Menggunakan
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 13,3 13,3 13,3 2 13 43,3 43,3 56,7 3 7 23,3 23,3 80,0 4 6 20,0 20,0 100,0 Total 30 100,0 100,0
Lampiran 4 : Tabulasi Data Pre-Test 30 (Tiga Puluh) Responden
Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
25 26 27 28 29 30 31
32
Total
1 4 3 4 3 4 3 4 4 3 3 3 4 3 4 3 4 3 2 2 3 3 4 4 4 4 3 3 3 3 4 3 3 107
2 4 2 2 2 4 3 4 2 2 2 3 2 3 4 1 2 2 3 2 2 1 4 4 2 4 2 4 3 3 4 3 1 86
3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 4 2 4 3 4 3 3 3 3 3 98
4 4 3 2 3 4 3 3 3 2 2 3 3 2 3 2 3 3 2 3 2 2 3 3 3 4 2 2 2 2 3 2 2 85
5 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 2 3 2 3 3 3 3 3 3 3 3 2 94
6 4 3 4 3 2 3 4 2 3 3 3 2 3 3 2 2 3 3 3 3 1 2 3 2 4 1 3 2 3 4 2 1 86
7 3 3 3 3 3 4 3 4 4 1 2 4 3 3 2 4 3 3 2 1 3 4 3 2 3 2 3 3 3 3 3 3 93
8 4 2 2 1 4 1 4 2 2 2 2 2 3 3 3 2 2 2 4 2 2 3 2 3 4 3 3 3 3 4 3 2 84
9 3 3 3 2 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3 3 3 4 4 3 3 1 3 3 3 3 3 3 94
10 4 3 3 2 3 3 3 3 2 2 3 3 3 3 2 3 3 3 2 2 2 4 4 3 4 2 3 2 3 3 2 2 89
11 4 3 3 3 3 3 2 3 3 3 3 3 3 1 1 3 3 3 2 3 2 3 3 3 4 1 4 3 3 2 3 2 88
12 4 3 2 3 4 3 2 2 2 3 3 2 2 2 2 2 3 3 2 3 1 2 4 2 4 1 4 3 2 2 3 1 81
13 4 3 3 3 3 4 3 3 3 2 3 3 3 3 1 3 3 3 2 2 3 3 4 3 4 2 3 2 3 3 2 2 91
14 3 3 2 2 3 2 3 3 3 2 3 3 2 3 2 3 3 2 3 2 4 3 3 3 3 3 4 3 2 3 3 2 88
15 3 2 2 2 4 2 2 3 3 2 3 3 2 2 3 3 2 2 2 2 3 2 4 3 3 2 2 3 2 2 3 2 80
16 4 3 3 3 4 3 4 3 4 3 4 3 4 3 4 3 3 3 4 3 1 3 3 3 4 4 3 3 4 4 3 3 106
17 4 3 3 2 4 2 2 4 2 2 3 4 2 2 3 4 3 1 1 2 2 2 3 2 4 2 4 3 2 2 3 1 83
18 3 3 3 3 3 3 4 3 3 3 4 3 3 1 3 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 3 3 99
19 4 4 4 3 4 4 4 3 3 3 4 3 4 4 4 3 4 2 2 3 4 3 3 3 4 3 3 4 4 4 4 4 112
20 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 2 2 2 3 4 2 2 3 2 3 3 3 3 3 3 89
21 3 2 2 1 3 3 3 3 4 2 3 3 2 3 3 3 2 3 3 2 3 3 3 2 3 3 3 3 2 3 3 3 87
22 4 3 3 3 3 1 3 3 3 3 3 3 2 3 2 3 3 3 2 3 4 3 2 3 4 3 3 2 2 3 2 4 91
23 4 4 4 4 4 4 4 4 4 2 4 4 3 3 2 4 4 3 3 2 4 4 1 3 4 2 2 2 3 4 2 4 105
24 4 4 4 3 4 4 3 3 3 3 3 3 3 4 3 3 4 3 3 3 4 4 2 4 4 4 3 3 3 3 3 4 108
25 4 4 4 3 3 3 3 4 4 3 3 4 3 4 3 4 4 3 4 3 4 4 4 3 4 3 3 4 3 3 4 4 113
26 1 2 2 2 2 2 1 2 2 2 2 2 2 2 3 2 2 3 2 2 1 3 3 3 1 2 2 2 2 1 2 1 63
27 4 3 3 3 4 3 4 3 4 3 4 3 4 3 4 3 3 3 4 3 4 3 3 3 4 4 3 3 4 4 3 4 110
28 3 3 3 2 3 3 2 4 2 3 3 4 3 3 3 4 3 2 2 3 3 3 3 3 3 2 3 3 3 2 3 3 92
29 4 3 3 4 3 3 3 3 3 3 3 3 4 4 4 3 3 3 3 3 4 3 4 3 4 2 4 2 4 3 2 4 104
30 3 2 2 2 3 2 3 2 2 3 3 2 3 2 2 2 2 2 2 3 3 1 3 2 3 2 3 3 3 3 3 3 79
Lampiran 5 : Hasil Uji Validitas 30 (Tiga Puluh) Responden
v1 v2 v3 v4 v5 v6 v7 v8 v9 v10 v11 v12 v13
v14
v15 v16 v17
v18
v19 v20
v21
v22
v23
v24 v25
v26
v27 v28 v29 v30 v31
v32
Total
V1 Pearson Correlation
1 ,447*
,407*
,370*
,559**
,246
,509**
,158
,121
,261
,276
,158
,345
,361
-,07
1
,158
,447*
-,0
63
,112
,261
,123
,087
,082
,086
1,000**
,131
,360
,037
,345
,509**
,037
,208
,542**
Sig. (2-tailed) ,01
3 ,02
6 ,04
4 ,00
1 ,19
0 ,00
4 ,40
5 ,52
3 ,16
4 ,14
0 ,40
5 ,06
2 ,05
0 ,70
8 ,40
5 ,01
3 ,7
40 ,55
4 ,16
4 ,51
8 ,64
8 ,666
,650
0,000
,491
,051
,847
,062
,004
,847
,270
,002
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V2 Pearson Correlation
,447* 1 ,81
4** ,680**
,167
,573**
,236
,551**
,399*
,317
,409*
,551**
,351
,353
,152
,551**
1,000**
,122
,160
,317
,477**
,405*
-,206
,368
*
,447*
,194
,019
,172
,351
,236
,172
,530**
,743**
Sig. (2-tailed) ,01
3 ,000
,000
,379
,001
,209
,002
,029
,088
,025
,002
,057
,055
,422
,002
0,000
,522
,399
,088
,008
,026
,274
,046
,013
,305
,919
,364
,057
,209
,364
,003
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V3 Pearson Correlation
,407*
,814** 1 ,60
0** ,00
8 ,520**
,383*
,527**
,456*
,390*
,343
,527**
,508**
,404*
,215
,527**
,814**
,150
,107
,390*
,379*
,402*
-,163
,366
*
,407*
,181
-,0
56
,123
,508**
,383*
,123
,511**
,742**
Sig. (2-tailed) ,02
6 ,00
0 ,000
,967
,003
,037
,003
,011
,033
,064
,003
,004
,027
,253
,003
,000
,430
,573
,033
,039
,028
,390
,046
,026
,338
,770
,517
,004
,037
,517
,004
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V4 Pearson Correlation
,370*
,680**
,600** 1 ,08
1 ,556**
,228
,298
,398*
,325
,324
,298
,422*
,173
,090
,298
,680**
,310
,094
,325
,278
,196
-,114
,206
,370*
,022
,008
-,19
2
,422*
,228
-,19
2
,417*
,559**
Sig. (2-tailed) ,04
4 ,00
0 ,00
0 ,672
,001
,225
,109
,029
,080
,081
,109
,020
,360
,637
,109
,000
,096
,620
,080
,137
,299
,550
,276
,044
,906
,967
,310
,020
,225
,310
,022
,001
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V5 Pearson Correlation
,559**
,167
,008
,081 1 ,13
0 ,30
5 ,17
4 ,00
8 ,01
3 ,26
8 ,17
4 ,13
1 ,21
6 ,22
3 ,17
4 ,16
7
-,3
62*
,028
,013
,103
,067
-,007
,155
,559**
,367*
,083
,326
,131
,305
,326
,165
,364*
Sig. (2-tailed) ,00
1 ,37
9 ,96
7 ,67
2 ,494
,101
,357
,967
,945
,153
,357
,491
,251
,236
,357
,379
,050
,885
,945
,587
,727
,971
,415
,001
,046
,662
,079
,491
,101
,079
,385
,048
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V6 Pearson Correlation
,246
,573**
,520**
,556**
,130 1 ,24
1 ,33
9 ,39
8*
-,02
5
,251
,339
,439*
,298
,000
,339
,573**
,295
,000
-,02
5
,152
,373*
,027
,064
,246
,051
-,0
36
,079
,439*
,241
,079
,260
,515**
Sig. (2-tailed) ,19
0 ,00
1 ,00
3 ,00
1 ,49
4 ,200
,067
,029
,894
,181
,067
,015
,109
1,000
,067
,001
,113
1,000
,894
,421
,042
,887
,737
,190
,789
,851
,678
,015
,200
,678
,165
,004
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V7 Pearson Correlation
,509**
,236
,383*
,228
,305
,241 1 0,0
00 ,38
3* ,14
9 ,41
9* 0,000
,578**
,449*
,144
0,000
,236
,195
,529**
,149
,190
,278
-,175
,113
,509**
,421*
-,0
14
,112
,578**
1,000**
,112
,371*
,608**
Sig. (2-tailed) ,00
4 ,20
9 ,03
7 ,22
5 ,10
1 ,20
0 1,000
,037
,433
,021
1,000
,001
,013
,448
1,000
,209
,301
,003
,433
,315
,137
,355
,551
,004
,020
,940
,557
,001
0,000
,557
,043
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V8 Pearson Correlation
,158
,551**
,527**
,298
,174
,339
0,000 1 ,45
2*
-,09
4
,177
1,000**
,085
,200
,188
1,000**
,551**
-,1
74
-,06
6
-,09
4
,511**
,424*
-,067
,283
,158
,188
-,0
88
,195
,085
0,000
,195
,467**
,531**
Sig. (2-tailed) ,40
5 ,00
2 ,00
3 ,10
9 ,35
7 ,06
7 1,000 ,01
2 ,62
2 ,35
1 0,000
,654
,289
,320
0,000
,002
,357
,729
,622
,004
,020
,726
,130
,405
,320
,643
,303
,654
1,000
,303
,009
,003
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V9 Pearson Correlation
,121
,399*
,456*
,398*
,008
,398*
,383*
,452* 1 ,05
1 ,34
3 ,45
2* ,35
4 ,22
3 ,27
2 ,45
2* ,39
9*
,386
*
,464**
,051
,471**
,338
-,163
,111
,121
,408*
-,1
36
,211
,354
,383*
,211
,605**
,633**
Sig. (2-tailed) ,52
3 ,02
9 ,01
1 ,02
9 ,96
7 ,02
9 ,03
7 ,01
2 ,790
,064
,012
,055
,236
,146
,012
,029
,035
,010
,790
,009
,067
,390
,560
,523
,025
,475
,263
,055
,037
,263
,000
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V10
Pearson Correlation
,261
,317
,390*
,325
,013
-,02
5
,149
-,09
4
,051 1 ,53
7**
-,09
4
,397*
,045
,311
-,09
4
,317
,183
,252
1,000**
,131
-,20
7
,105
,290
,261
,184
,238
,241
,397*
,149
,241
,343
,438*
Sig. (2-tailed) ,16
4 ,08
8 ,03
3 ,08
0 ,94
5 ,89
4 ,43
3 ,62
2 ,79
0 ,002
,622
,030
,813
,095
,622
,088
,333
,179
0,000
,492
,273
,580
,120
,164
,332
,204
,199
,030
,433
,199
,064
,015
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V11
Pearson Correlation
,276
,409*
,343
,324
,268
,251
,419*
,177
,343
,537** 1 ,17
7 ,39
7* ,02
1 ,21
2 ,17
7 ,40
9* ,2
86 ,36
3* ,537**
,206
-,02
2
-,021
,270
,276
,252
-,0
28
,165
,397*
,419*
,165
,335
,555**
Sig. (2-tailed) ,14
0 ,02
5 ,06
4 ,08
1 ,15
3 ,18
1 ,02
1 ,35
1 ,06
4 ,00
2 ,351
,030
,911
,260
,351
,025
,125
,049
,002
,275
,906
,911
,150
,140
,179
,883
,384
,030
,021
,384
,070
,001
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V12
Pearson Correlation
,158
,551**
,527**
,298
,174
,339
0,000
1,000**
,452*
-,09
4
,177 1 ,08
5 ,20
0 ,18
8 1,000**
,551**
-,1
74
-,06
6
-,09
4
,511**
,424*
-,067
,283
,158
,188
-,0
88
,195
,085
0,000
,195
,467**
,531**
Sig. (2-tailed) ,40
5 ,00
2 ,00
3 ,10
9 ,35
7 ,06
7 1,000
0,000
,012
,622
,351 ,65
4 ,28
9 ,32
0 0,000
,002
,357
,729
,622
,004
,020
,726
,130
,405
,320
,643
,303
,654
1,000
,303
,009
,003
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V13
Pearson Correlation
,345
,351
,508**
,422*
,131
,439*
,578**
,085
,354
,397*
,397*
,085 1 ,38
2* ,41
0* ,08
5 ,35
1 ,2
26 ,36
4* ,39
7* ,20
6 ,24
6 ,027
,199
,345
,295
,126
,219
1,000**
,578**
,219
,506**
,692**
Sig. (2-tailed) ,06
2 ,05
7 ,00
4 ,02
0 ,49
1 ,01
5 ,00
1 ,65
4 ,05
5 ,03
0 ,03
0 ,65
4 ,037
,024
,654
,057
,230
,048
,030
,275
,191
,886
,291
,062
,113
,506
,245
0,000
,001
,245
,004
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V14
Pearson Correlation
,361
,353
,404*
,173
,216
,298
,449*
,200
,223
,045
,021
,200
,382* 1 ,24
1 ,20
0 ,35
3
-,0
77
,148
,045
,336
,526**
,070
,249
,361
,362*
,021
,109
,382*
,449*
,109
,411*
,554**
Sig. (2-tailed) ,05
0 ,05
5 ,02
7 ,36
0 ,25
1 ,10
9 ,01
3 ,28
9 ,23
6 ,81
3 ,91
1 ,28
9 ,03
7 ,199
,289
,055
,687
,436
,813
,070
,003
,715
,184
,050
,050
,911
,566
,037
,013
,566
,024
,002
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V15
Pearson Correlation
-,07
1
,152
,215
,090
,223
,000
,144
,188
,272
,311
,212
,188
,410*
,241 1 ,18
8 ,15
2
-,1
57
,357
,311
,262
-,04
3
-,090
,227
-,07
1
,604**
-,1
20
,337
,410*
,144
,337
,453*
,438*
Sig. (2-tailed) ,70
8 ,42
2 ,25
3 ,63
7 ,23
6 1,000
,448
,320
,146
,095
,260
,320
,024
,199 ,32
0 ,42
2 ,4
06 ,05
3 ,09
5 ,16
3 ,82
3 ,635
,228
,708
,000
,529
,069
,024
,448
,069
,012
,016
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V16
Pearson Correlation
,158
,551**
,527**
,298
,174
,339
0,000
1,000**
,452*
-,09
4
,177
1,000**
,085
,200
,188 1 ,55
1**
-,1
74
-,06
6
-,09
4
,511**
,424*
-,067
,283
,158
,188
-,0
88
,195
,085
0,000
,195
,467**
,531**
Sig. (2-tailed) ,40
5 ,00
2 ,00
3 ,10
9 ,35
7 ,06
7 1,000
0,000
,012
,622
,351
0,000
,654
,289
,320 ,00
2 ,3
57 ,72
9 ,62
2 ,00
4 ,02
0 ,726
,130
,405
,320
,643
,303
,654
1,000
,303
,009
,003
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V17
Pearson Correlation
,447*
1,000**
,814**
,680**
,167
,573**
,236
,551**
,399*
,317
,409*
,551**
,351
,353
,152
,551** 1 ,1
22 ,16
0 ,31
7 ,477**
,405*
-,206
,368
*
,447*
,194
,019
,172
,351
,236
,172
,530**
,743**
Sig. (2-tailed) ,01
3 0,000
,000
,000
,379
,001
,209
,002
,029
,088
,025
,002
,057
,055
,422
,002 ,5
22 ,39
9 ,08
8 ,00
8 ,02
6 ,274
,046
,013
,305
,919
,364
,057
,209
,364
,003
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V18
Pearson Correlation
-,06
3
,122
,150
,310
-,36
2*
,295
,195
-,17
4
,386*
,183
,286
-,17
4
,226
-,07
7
-,15
7
-,17
4
,122 1 ,45
5* ,18
3
-,05
0
,303
,007
,141
-,06
3
,026
-,0
83
-,22
4
,226
,195
-,22
4
,161
,196
Sig. (2-tailed)
,740
,522
,430
,096
,050
,113
,301
,357
,035
,333
,125
,357
,230
,687
,406
,357
,522 ,01
2 ,33
3 ,79
3 ,10
4 ,971
,456
,740
,891
,662
,234
,230
,301
,234
,395
,300
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V19
Pearson Correlation
,112
,160
,107
,094
,028
,000
,529**
-,06
6
,464**
,252
,363*
-,06
6
,364*
,148
,357
-,06
6
,160
,455
* 1 ,25
2 ,15
4 ,17
9
-,201
,313
,112
,486**
-,1
95
,123
,364*
,529**
,123
,353
,445*
Sig. (2-tailed) ,55
4 ,39
9 ,57
3 ,62
0 ,88
5 1,000
,003
,729
,010
,179
,049
,729
,048
,436
,053
,729
,399
,012 ,17
9 ,41
8 ,34
5 ,288
,092
,554
,007
,301
,517
,048
,003
,517
,056
,014
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V20
Pearson Correlation
,261
,317
,390*
,325
,013
-,02
5
,149
-,09
4
,051
1,000**
,537**
-,09
4
,397*
,045
,311
-,09
4
,317
,183
,252 1 ,13
1
-,20
7
,105
,290
,261
,184
,238
,241
,397*
,149
,241
,343
,438*
Sig. (2-tailed)
,164
,088
,033
,080
,945
,894
,433
,622
,790
0,000
,002
,622
,030
,813
,095
,622
,088
,333
,179 ,49
2 ,27
3 ,580
,120
,164
,332
,204
,199
,030
,433
,199
,064
,015
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V21
Pearson Correlation
,123
,477**
,379*
,278
,103
,152
,190
,511**
,471**
,131
,206
,511**
,206
,336
,262
,511**
,477**
-,0
50
,154
,131 1 ,25
1
-,172
,355
,123
,392*
-,0
65
,203
,206
,190
,203
,830**
,590**
Sig. (2-tailed) ,51
8 ,00
8 ,03
9 ,13
7 ,58
7 ,42
1 ,31
5 ,00
4 ,00
9 ,49
2 ,27
5 ,00
4 ,27
5 ,07
0 ,16
3 ,00
4 ,00
8 ,7
93 ,41
8 ,49
2 ,180
,363
,054
,518
,032
,733
,282
,275
,315
,282
,000
,001
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V22
Pearson Correlation
,087
,405*
,402*
,196
,067
,373*
,278
,424*
,338
-,20
7
-,02
2
,424*
,246
,526**
-,04
3
,424*
,405*
,303
,179
-,20
7
,251 1
-,074
,376
*
,087
,202
-,0
97
,049
,246
,278
,049
,356
,464**
Sig. (2-tailed) ,64
8 ,02
6 ,02
8 ,29
9 ,72
7 ,04
2 ,13
7 ,02
0 ,06
7 ,27
3 ,90
6 ,02
0 ,19
1 ,00
3 ,82
3 ,02
0 ,02
6 ,1
04 ,34
5 ,27
3 ,18
0 ,699
,041
,648
,285
,609
,795
,191
,137
,795
,053
,010
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V23
Pearson Correlation
,082
-,20
6
-,16
3
-,11
4
-,00
7
,027
-,17
5
-,06
7
-,16
3
,105
-,02
1
-,06
7
,027
,070
-,09
0
-,06
7
-,20
6
,007
-,20
1
,105
-,17
2
-,07
4 1
-,098
,082
-,26
1
,332
,125
,027
-,17
5
,125
-,24
5
-,04
3
Sig. (2-tailed)
,666
,274
,390
,550
,971
,887
,355
,726
,390
,580
,911
,726
,886
,715
,635
,726
,274
,971
,288
,580
,363
,699 ,6
06 ,66
6 ,16
3 ,0
73 ,51
1 ,88
6 ,35
5 ,51
1 ,19
2 ,82
2
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V24
Pearson Correlation
,086
,368*
,366*
,206
,155
,064
,113
,283
,111
,290
,270
,283
,199
,249
,227
,283
,368*
,141
,313
,290
,355
,376*
-,098
1 ,086
,412*
-,3
30
-,04
4
,199
,113
-,04
4
,378*
,436*
Sig. (2-tailed)
,650
,046
,046
,276
,415
,737
,551
,130
,560
,120
,150
,130
,291
,184
,228
,130
,046
,456
,092
,120
,054
,041
,606 ,65
0 ,02
4 ,0
75 ,81
7 ,29
1 ,55
1 ,81
7 ,04
0 ,01
6
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V25
Pearson Correlation
1,000**
,447*
,407*
,370*
,559**
,246
,509**
,158
,121
,261
,276
,158
,345
,361
-,07
1
,158
,447*
-,0
63
,112
,261
,123
,087
,082
,086 1 ,13
1 ,3
60 ,03
7 ,34
5 ,509**
,037
,208
,542**
Sig. (2-tailed) 0,0
00 ,01
3 ,02
6 ,04
4 ,00
1 ,19
0 ,00
4 ,40
5 ,52
3 ,16
4 ,14
0 ,40
5 ,06
2 ,05
0 ,70
8 ,40
5 ,01
3 ,7
40 ,55
4 ,16
4 ,51
8 ,64
8 ,666
,650 ,49
1 ,0
51 ,84
7 ,06
2 ,00
4 ,84
7 ,27
0 ,00
2
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V26
Pearson Correlation
,131
,194
,181
,022
,367*
,051
,421*
,188
,408*
,184
,252
,188
,295
,362*
,604**
,188
,194
,026
,486**
,184
,392*
,202
-,261
,412
*
,131 1
-,0
80
,322
,295
,421*
,322
,523**
,553**
Sig. (2-tailed) ,49
1 ,30
5 ,33
8 ,90
6 ,04
6 ,78
9 ,02
0 ,32
0 ,02
5 ,33
2 ,17
9 ,32
0 ,11
3 ,05
0 ,00
0 ,32
0 ,30
5 ,8
91 ,00
7 ,33
2 ,03
2 ,28
5 ,163
,024
,491 ,6
76 ,08
3 ,11
3 ,02
0 ,08
3 ,00
3 ,00
2
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V27
Pearson Correlation
,360
,019
-,05
6
,008
,083
-,03
6
-,01
4
-,08
8
-,13
6
,238
-,02
8
-,08
8
,126
,021
-,12
0
-,08
8
,019
-,0
83
-,19
5
,238
-,06
5
-,09
7
,332
-,330
,360
-,08
0 1 ,26
8 ,12
6
-,01
4
,268
-,15
9
,081
Sig. (2-tailed)
,051
,919
,770
,967
,662
,851
,940
,643
,475
,204
,883
,643
,506
,911
,529
,643
,919
,662
,301
,204
,733
,609
,073
,075
,051
,676 ,15
2 ,50
6 ,94
0 ,15
2 ,40
0 ,66
9
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V28
Pearson Correlation
,037
,172
,123
-,19
2
,326
,079
,112
,195
,211
,241
,165
,195
,219
,109
,337
,195
,172
-,2
24
,123
,241
,203
,049
,125
-,044
,037
,322
,268 1 ,21
9 ,11
2 1,000**
,230
,370*
Sig. (2-tailed) ,84
7 ,36
4 ,51
7 ,31
0 ,07
9 ,67
8 ,55
7 ,30
3 ,26
3 ,19
9 ,38
4 ,30
3 ,24
5 ,56
6 ,06
9 ,30
3 ,36
4 ,2
34 ,51
7 ,19
9 ,28
2 ,79
5 ,511
,817
,847
,083
,152 ,24
5 ,55
7 0,000
,221
,044
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V29
Pearson Correlation
,345
,351
,508**
,422*
,131
,439*
,578**
,085
,354
,397*
,397*
,085
1,000**
,382*
,410*
,085
,351
,226
,364*
,397*
,206
,246
,027
,199
,345
,295
,126
,219 1 ,57
8** ,21
9 ,506**
,692**
Sig. (2-tailed) ,06
2 ,05
7 ,00
4 ,02
0 ,49
1 ,01
5 ,00
1 ,65
4 ,05
5 ,03
0 ,03
0 ,65
4 0,000
,037
,024
,654
,057
,230
,048
,030
,275
,191
,886
,291
,062
,113
,506
,245 ,00
1 ,24
5 ,00
4 ,00
0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V30
Pearson Correlation
,509**
,236
,383*
,228
,305
,241
1,000**
0,000
,383*
,149
,419*
0,000
,578**
,449*
,144
0,000
,236
,195
,529**
,149
,190
,278
-,175
,113
,509**
,421*
-,0
14
,112
,578** 1 ,11
2 ,37
1* ,608**
Sig. (2-tailed) ,00
4 ,20
9 ,03
7 ,22
5 ,10
1 ,20
0 0,000
1,000
,037
,433
,021
1,000
,001
,013
,448
1,000
,209
,301
,003
,433
,315
,137
,355
,551
,004
,020
,940
,557
,001 ,55
7 ,04
3 ,00
0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V31
Pearson Correlation
,037
,172
,123
-,19
2
,326
,079
,112
,195
,211
,241
,165
,195
,219
,109
,337
,195
,172
-,2
24
,123
,241
,203
,049
,125
-,044
,037
,322
,268
1,000**
,219
,112 1 ,23
0 ,37
0*
Sig. (2-tailed) ,84
7 ,36
4 ,51
7 ,31
0 ,07
9 ,67
8 ,55
7 ,30
3 ,26
3 ,19
9 ,38
4 ,30
3 ,24
5 ,56
6 ,06
9 ,30
3 ,36
4 ,2
34 ,51
7 ,19
9 ,28
2 ,79
5 ,511
,817
,847
,083
,152
0,000
,245
,557 ,22
1 ,04
4
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
V32
Pearson Correlation
,208
,530**
,511**
,417*
,165
,260
,371*
,467**
,605**
,343
,335
,467**
,506**
,411*
,453*
,467**
,530**
,161
,353
,343
,830**
,356
-,245
,378
*
,208
,523**
-,1
59
,230
,506**
,371*
,230 1 ,77
4**
Sig. (2-tailed) ,27
0 ,00
3 ,00
4 ,02
2 ,38
5 ,16
5 ,04
3 ,00
9 ,00
0 ,06
4 ,07
0 ,00
9 ,00
4 ,02
4 ,01
2 ,00
9 ,00
3 ,3
95 ,05
6 ,06
4 ,00
0 ,05
3 ,192
,040
,270
,003
,400
,221
,004
,043
,221 ,00
0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Total
Pearson Correlation
,542**
,743**
,742**
,559**
,364*
,515**
,608**
,531**
,633**
,438*
,555**
,531**
,692**
,554**
,438*
,531**
,743**
,196
,445*
,438*
,590**
,464**
-,043
,436
*
,542**
,553**
,081
,370*
,692**
,608**
,370*
,774** 1
Sig. (2-tailed)
,002
,000
,000
,001
,048
,004
,000
,003
,000
,015
,001
,003
,000
,002
,016
,003
,000
,300
,014
,015
,001
,010
,822
,016
,002
,002
,669
,044
,000
,000
,044
,000
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
106
Lampiran 6 : Hasil Uji Reliabilitas 30 (Tiga Puluh) Responden
Cronbach's Alpha N of Items
,906 32
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's Alpha
if Item Deleted
VAR00001 89,27 124,616 ,498 ,902
VAR00002 89,90 122,990 ,719 ,900
VAR00003 89,93 120,961 ,713 ,899
VAR00004 90,20 123,890 ,514 ,902
VAR00005 89,47 127,844 ,317 ,905
VAR00006 90,00 123,862 ,462 ,903
VAR00007 89,77 122,254 ,562 ,901
VAR00008 89,83 125,178 ,489 ,903
VAR00009 89,93 122,754 ,594 ,901
VAR00010 90,30 127,183 ,397 ,904
VAR00011 89,73 125,237 ,516 ,902
VAR00012 89,83 125,178 ,489 ,903
VAR00013 89,97 122,999 ,662 ,900
VAR00014 89,93 123,030 ,503 ,902
VAR00015 90,23 124,737 ,375 ,905
VAR00016 89,83 125,178 ,489 ,903
VAR00017 89,90 122,990 ,719 ,900
VAR00018 90,20 130,234 ,143 ,907
VAR00019 90,23 124,944 ,386 ,904
VAR00020 90,30 127,183 ,397 ,904
VAR00021 90,10 119,472 ,526 ,902
VAR00022 89,73 125,099 ,410 ,904
VAR00023 89,73 134,064 -,112 ,913
VAR00024 90,07 127,237 ,395 ,904
VAR00025 89,27 124,616 ,498 ,902
VAR00026 90,43 122,461 ,499 ,902
VAR00027 89,73 131,857 ,029 ,909
VAR00028 90,03 128,240 ,327 ,905
VAR00029 89,97 122,999 ,662 ,900
VAR00030 89,77 122,254 ,562 ,901
VAR00031 90,03 128,240 ,327 ,905
VAR00032 90,20 115,269 ,734 ,897
107
Lampiran 7 : Tabulasi Data Karakteristik 100 (Seratus) Responden
Karakteristik Responden
Responden Jenis Kelamin Usia Pekerjaan Menggunakan 1 2 2 3 3 2 2 1 3 3 3 2 1 1 2 4 1 4 3 3 5 2 1 1 2 6 2 2 2 3 7 1 1 1 3 8 1 3 3 2 9 2 3 2 2 10 2 2 3 3 11 2 1 1 2 12 1 1 1 3 13 2 1 1 2 14 2 2 2 2 15 1 3 3 3 16 1 1 1 1 17 2 2 3 3 18 2 1 1 2 19 2 1 1 2 20 1 1 1 2 21 2 1 1 2 22 2 1 1 1 23 2 1 1 2 24 1 1 1 1 25 1 1 1 1 26 1 1 1 2 27 1 1 1 2 28 2 1 1 1 29 2 1 1 3 30 1 2 2 2 31 2 1 3 1 32 2 1 1 2 33 2 1 3 1 34 1 4 3 2 35 1 4 3 2 36 2 1 1 1 37 2 3 3 1 38 2 1 1 2 39 2 1 1 1 40 1 1 3 2 41 2 1 1 2 42 2 1 3 1 43 2 2 3 1 44 1 2 2 1
108
45 1 1 1 1 46 1 1 3 1 47 1 1 2 2 48 2 1 1 1 49 2 2 3 2 50 2 2 2 2 51 1 1 2 1 52 1 1 1 1 53 2 1 3 2 54 2 1 1 1 55 2 2 1 1 56 1 3 3 3 57 1 2 2 1 58 1 2 3 1 59 1 2 2 1 60 1 2 2 1 61 2 3 2 3 62 2 1 3 3 63 2 2 3 1 64 1 1 2 2 65 2 2 1 1 66 1 1 2 1 67 2 2 3 2 68 1 3 3 1 69 1 2 2 1 70 2 2 3 4 71 2 1 3 3 72 2 1 1 4 73 1 4 3 4 74 2 1 1 4 75 2 2 2 4 76 1 1 1 3 77 1 3 3 2 78 2 3 2 2 79 2 2 3 3 80 2 1 1 2 81 1 1 1 3 82 2 1 1 2 83 2 2 2 2 84 1 3 3 3 85 1 1 1 1 86 2 2 3 3 87 2 1 1 2 88 2 1 1 2 89 1 1 1 2 90 2 1 1 2 91 2 1 1 1 92 2 1 1 2
109
93 1 1 1 1 94 2 1 1 1 95 1 1 1 2 96 1 1 1 2 97 2 1 1 4 98 2 1 1 3 99 1 2 2 2 100 2 2 3 4
110
Lampiran 8 : Hasil Data Karakteristik 100 (Seratus) Responden
Frequencies Statistics
Jenis_kelamin Usia Pekerjaan Menggunakan
N Valid 100 100 100 100
Missing 0 0 0 0
Percentiles 100 2,0000 4,0000 3,0000 4,0000
Frequency Table
Jenis_kelamin
Frequency Percent Valid Percent Cumulative
Percent
Valid
1,00 41 41,0 41,0 41,0
2,00 59 59,0 59,0 100,0
Total 100 100,0 100,0
Usia
Frequency Percent Valid Percent Cumulative
Percent
Valid
1,00 60 60,0 60,0 60,0
2,00 26 26,0 26,0 86,0
3,00 10 10,0 10,0 96,0
4,00 4 4,0 4,0 100,0
Total 100 100,0 100,0
Pekerjaan
Frequency Percent Valid Percent Cumulative
Percent
Valid
1,00 49 49,0 49,0 49,0
2,00 19 19,0 19,0 68,0
3,00 32 32,0 32,0 100,0
Total 100 100,0 100,0
111
Menggunakan
Frequency Percent Valid Percent Cumulative
Percent
Valid
1,00 33 33,0 33,0 33,0
2,00 40 40,0 40,0 73,0
3,00 20 20,0 20,0 93,0
4,00 7 7,0 7,0 100,0
Total 100 100,0 100,0
Lampiran 9 : Tabulasi Data 100 (Seratus) Responden
Variabel Citra Merek Harga Kualitas Produk Keputusan Pembelian
Responden
1 2 3 4 5 6 7 8 total X1
9 10
11
12
total X2
13
14
15
16
17
18
19
20
21
22
23
24
total X3
25
26
27
28
29
Total Y
1 4 3 4 3 4 3 4 4 29 3 3 3 4 13 3 4 3 4 3 2 3 3 4 4 4 3 40 3 3 4 3 3 16
2 4 2 2 2 4 3 4 2 23 2 2 3 2 9 3 4 1 2 2 2 2 1 4 2 4 2 29 3 3 4 3 1 14
3 4 3 3 3 4 3 3 3 26 3 3 3 3 12 3 3 3 3 3 2 3 3 3 2 4 3 35 3 3 3 3 3 15
4 4 3 2 3 4 3 3 3 25 2 2 3 3 10 2 3 2 3 3 3 2 2 3 3 4 2 32 2 2 3 2 2 11
5 3 3 3 3 3 3 3 3 24 3 3 4 3 13 3 3 3 3 3 3 3 2 3 3 3 3 35 3 3 3 3 2 14
6 4 3 4 3 2 3 4 2 25 3 3 3 2 11 3 3 2 2 3 3 3 1 2 2 4 1 29 2 3 4 2 1 12
7 3 3 3 3 3 4 3 4 26 4 1 2 4 11 3 3 2 4 3 2 1 3 4 2 3 2 32 3 3 3 3 3 15
8 4 2 2 1 4 1 4 2 20 2 2 2 2 8 3 3 3 2 2 4 2 2 3 3 4 3 34 3 3 4 3 2 15
9 3 3 3 2 3 2 3 3 22 3 3 4 3 13 3 3 2 3 3 3 3 3 4 3 3 1 34 3 3 3 3 3 15
10 4 3 3 2 3 3 3 3 24 2 2 3 3 10 3 3 2 3 3 2 2 2 4 3 4 2 33 2 3 3 2 2 12
11 4 3 3 3 3 3 2 3 24 3 3 3 3 12 3 1 1 3 3 2 3 2 3 3 4 1 29 3 3 2 3 2 13
12 4 3 2 3 4 3 2 2 23 2 3 3 2 10 2 2 2 2 3 2 3 1 2 2 4 1 26 3 2 2 3 1 11
13 4 3 3 3 3 4 3 3 26 3 2 3 3 11 3 3 1 3 3 2 2 3 3 3 4 2 32 2 3 3 2 2 12
14 3 3 2 2 3 2 3 3 21 3 2 3 3 11 2 3 2 3 3 3 2 4 3 3 3 3 34 3 2 3 3 2 13
15 3 2 2 2 4 2 2 3 20 3 2 3 3 11 2 2 3 3 2 2 2 3 2 3 3 2 29 3 2 2 3 2 12
16 4 3 3 3 4 3 4 3 27 4 3 4 3 14 4 3 4 3 3 4 3 1 3 3 4 4 39 3 4 4 3 3 17
17 4 3 3 2 4 2 2 4 24 2 2 3 4 11 2 2 3 4 3 1 2 2 2 2 4 2 29 3 2 2 3 1 11
18 3 3 3 3 3 3 4 3 25 3 3 4 3 13 3 1 3 3 3 4 3 3 3 3 3 3 35 3 3 4 3 3 16
19 4 4 4 3 4 4 4 3 30 3 3 4 3 13 4 4 4 3 4 2 3 4 3 3 4 3 41 4 4 4 4 4 20
20 3 3 3 3 3 3 3 3 24 3 2 2 3 10 3 3 3 3 3 2 2 3 4 2 3 2 33 3 3 3 3 3 15
21 3 2 2 1 3 3 3 3 20 4 2 3 3 12 2 3 3 3 2 3 2 3 3 2 3 3 32 3 2 3 3 3 14
22 4 3 3 3 3 1 3 3 23 3 3 3 3 12 2 3 2 3 3 2 3 4 3 3 4 3 35 2 2 3 2 4 13
23 4 4 4 4 4 4 4 4 32 4 2 4 4 14 3 3 2 4 4 3 2 4 4 3 4 2 38 2 3 4 2 4 15
24 4 4 4 3 4 4 3 3 29 3 3 3 3 12 3 4 3 3 4 3 3 4 4 4 4 4 43 3 3 3 3 4 16
25 4 4 4 3 3 3 3 4 28 4 3 3 4 14 3 4 3 4 4 4 3 4 4 3 4 3 43 4 3 3 4 4 18
26 1 2 2 2 2 2 1 2 14 2 2 2 2 8 2 2 3 2 2 2 2 1 3 3 1 2 25 2 2 1 2 1 8
27 4 3 3 3 4 3 4 3 27 4 3 4 3 14 4 3 4 3 3 4 3 4 3 3 4 4 42 3 4 4 3 4 18
28 3 3 3 2 3 3 2 4 23 2 3 3 4 12 3 3 3 4 3 2 3 3 3 3 3 2 35 3 3 2 3 3 14
29 4 3 3 4 3 3 3 3 26 3 3 3 3 12 4 4 4 3 3 3 3 4 3 3 4 2 40 2 4 3 2 4 15
30 3 2 2 2 3 2 3 2 19 2 3 3 2 10 3 2 2 2 2 2 3 3 1 2 3 2 27 3 3 3 3 3 15
31 3 3 3 4 3 4 2 4 26 1 2 3 3 9 4 2 3 2 3 4 4 2 3 3 4 3 37 2 4 4 3 1 14
32 4 3 2 3 4 2 2 3 23 3 3 3 3 12 2 3 2 4 2 2 2 4 3 2 3 3 32 2 3 2 3 3 13
33 3 3 3 4 3 3 4 3 26 3 4 4 3 14 3 4 3 4 3 4 3 4 3 3 4 4 42 4 3 3 3 3 16
34 3 3 3 2 3 2 3 3 22 3 3 3 3 12 2 3 2 3 2 2 3 3 2 2 2 2 28 2 3 2 2 1 10
35 3 3 3 2 3 2 3 3 22 3 3 3 3 12 2 3 2 3 2 2 3 3 2 2 2 2 28 2 3 2 2 1 10
36 3 2 3 3 3 2 3 4 23 2 3 3 3 11 3 2 1 3 2 2 3 4 4 2 3 2 31 3 3 3 3 2 14
37 3 3 4 3 3 4 3 3 26 1 4 2 3 10 4 3 3 2 4 4 3 3 3 3 3 2 37 3 4 4 3 3 17
38 4 3 3 3 3 3 3 3 25 3 3 4 3 13 3 3 3 4 3 3 3 2 3 3 3 3 36 3 3 3 3 2 14
39 4 4 4 4 4 3 3 4 30 3 3 3 3 12 2 3 4 3 2 2 2 2 2 3 3 2 30 2 2 2 2 2 10
40 3 3 3 1 3 2 2 2 19 2 2 3 3 10 3 3 1 3 3 3 2 3 3 2 3 3 32 3 2 3 2 2 12
41 3 3 2 2 3 2 3 3 21 2 3 2 3 10 2 3 2 2 2 2 2 3 3 3 2 3 29 2 3 2 2 1 10
42 3 3 3 3 3 3 3 4 25 3 3 3 3 12 3 3 3 3 2 2 3 3 2 3 3 2 32 2 2 2 3 3 12
43 3 3 4 4 3 4 3 3 27 4 4 3 4 15 3 3 3 4 3 4 3 4 3 4 3 3 40 4 4 3 4 3 18
44 3 3 3 3 3 3 3 3 24 3 3 3 3 12 2 2 3 2 3 3 3 2 3 2 3 3 31 3 2 3 2 3 13
45 3 3 3 2 3 3 2 3 22 3 2 2 2 9 3 3 3 2 3 2 3 2 2 3 3 2 31 3 3 2 2 3 13
46 3 3 3 2 3 2 3 3 22 2 3 3 3 11 2 3 2 3 3 2 3 2 2 2 2 2 28 2 3 3 2 1 11
47 3 3 3 3 3 3 3 3 24 2 2 2 3 9 2 3 2 2 3 2 3 3 2 3 2 3 30 2 2 3 3 1 11
48 4 3 3 3 4 2 3 4 26 3 3 3 3 12 3 3 3 3 3 3 3 3 2 2 3 2 33 3 3 2 3 2 13
49 3 3 3 3 3 3 3 4 25 3 3 3 3 12 3 3 3 3 3 2 2 3 3 2 3 3 33 2 2 2 3 3 12
50 4 3 3 3 3 3 3 3 25 3 2 3 3 11 3 2 3 2 2 3 2 2 2 3 3 2 29 3 2 2 2 2 11
51 4 4 4 4 4 3 4 4 31 4 4 4 3 15 3 3 3 4 3 4 4 4 4 4 4 4 44 4 4 4 3 3 18
52 4 2 2 2 3 2 4 1 20 4 3 3 2 12 4 3 2 3 2 1 4 2 1 3 4 3 32 1 4 1 3 3 12
53 4 4 3 3 3 2 3 2 24 3 3 4 3 13 2 3 3 4 3 1 2 4 3 3 3 4 35 3 2 3 3 3 14
54 3 2 3 2 3 2 2 3 20 2 3 3 4 12 4 3 2 4 2 2 3 3 3 2 3 4 35 3 3 3 3 3 15
55 4 3 3 2 4 3 3 3 25 2 2 3 3 10 3 3 4 4 3 3 3 4 3 2 3 3 38 2 3 4 3 3 15
56 3 3 4 3 4 3 2 3 25 3 2 2 3 10 3 2 4 3 3 2 3 3 3 3 2 3 34 3 3 2 2 2 12
57 3 3 4 3 4 3 2 3 25 3 2 2 3 10 3 3 2 4 3 3 2 3 3 3 3 2 34 3 3 3 2 2 13
58 4 4 4 3 4 4 4 3 30 3 3 4 3 13 4 4 4 3 4 2 3 4 3 3 4 3 41 4 4 4 4 4 20
59 3 3 3 3 3 3 3 3 24 3 2 2 3 10 3 3 3 3 3 2 2 3 4 2 3 2 33 3 3 3 3 3 15
60 3 2 2 1 3 3 3 3 20 4 2 3 3 12 2 3 3 3 2 3 2 3 3 2 3 3 32 3 2 3 3 3 14
61 4 3 3 3 3 1 3 3 23 3 3 3 3 12 2 3 2 3 3 2 3 4 3 3 4 3 35 2 2 3 2 4 13
62 4 4 4 4 4 4 4 4 32 4 2 4 4 14 3 3 2 4 4 3 2 4 4 3 4 2 38 2 3 4 2 4 15
63 4 4 4 3 4 4 3 3 29 3 3 3 3 12 3 4 3 3 4 3 3 4 4 4 4 4 43 3 3 3 3 4 16
64 4 4 4 3 3 3 3 4 28 4 3 3 4 14 3 4 3 4 4 4 3 4 4 3 4 3 43 4 3 3 4 4 18
65 1 2 2 2 2 2 1 2 14 2 2 2 2 8 2 2 3 2 2 2 2 1 3 3 1 2 25 2 2 1 2 1 8
66 4 3 3 3 4 3 4 3 27 4 3 4 3 14 4 3 4 3 3 4 3 4 3 3 4 4 42 3 4 4 3 4 18
67 3 3 3 2 3 3 2 4 23 2 3 3 4 12 3 3 3 4 3 2 3 3 3 3 3 2 35 3 3 2 3 3 14
68 4 3 3 4 3 3 3 3 26 3 3 3 3 12 4 4 4 3 3 3 3 4 3 3 4 2 40 2 4 3 2 4 15
69 4 3 4 3 4 3 4 4 29 3 3 3 4 13 3 4 3 4 3 2 3 3 4 4 4 3 40 3 3 4 3 3 16
70 4 2 2 2 4 3 4 2 23 2 2 3 2 9 3 4 1 2 2 2 2 1 4 2 4 2 29 3 3 4 3 1 14
71 4 3 3 3 4 3 3 3 26 3 3 3 3 12 3 3 3 3 3 2 3 3 3 2 4 3 35 3 3 3 3 3 15
72 4 3 2 3 4 3 3 3 25 2 2 3 3 10 2 3 2 3 3 3 2 2 3 3 4 2 32 2 2 3 2 2 11
73 3 3 3 3 3 3 3 3 24 3 3 4 3 13 3 3 3 3 3 3 3 2 3 3 3 3 35 3 3 3 3 2 14
74 4 3 4 3 2 3 4 2 25 3 3 3 2 11 3 3 2 2 3 3 3 1 2 2 4 1 29 2 3 4 2 1 12
75 3 3 3 3 3 4 3 4 26 4 1 2 4 11 3 3 2 4 3 2 1 3 4 2 3 2 32 3 3 3 3 3 15
76 4 2 2 1 4 1 4 2 20 2 2 2 2 8 3 3 3 2 2 4 2 2 3 3 4 3 34 3 3 4 3 2 15
77 3 3 3 2 3 2 3 3 22 3 3 4 3 13 3 3 2 3 3 3 3 3 4 3 3 1 34 3 3 3 3 3 15
78 4 4 4 3 4 4 4 3 30 3 3 4 3 13 4 4 4 3 4 2 3 4 3 3 4 3 41 4 4 4 4 4 20
79 3 3 3 3 3 3 3 3 24 3 2 2 3 10 3 3 3 3 3 2 2 3 4 2 3 2 33 3 3 3 3 3 15
80 3 2 2 1 3 3 3 3 20 4 2 3 3 12 2 3 3 3 2 3 2 3 3 2 3 3 32 3 2 3 3 3 14
81 4 3 3 3 3 1 3 3 23 3 3 3 3 12 2 3 2 3 3 2 3 4 3 3 4 3 35 2 2 3 2 4 13
82 4 4 4 4 4 4 4 4 32 4 2 4 4 14 3 3 2 4 4 3 2 4 4 3 4 2 38 2 3 4 2 4 15
83 3 3 4 3 3 3 3 2 24 3 2 3 2 10 2 3 4 4 3 3 4 3 3 3 3 3 38 3 2 3 3 3 14
84 3 2 4 3 3 3 3 2 23 3 2 3 2 10 2 3 1 3 2 2 2 2 2 3 3 3 28 3 3 2 2 3 13
85 3 3 4 2 3 3 3 3 24 2 1 3 2 8 2 3 2 3 2 3 3 2 3 2 3 3 31 3 3 3 2 3 14
86 3 3 4 1 4 2 3 4 24 3 3 2 4 12 4 3 3 3 3 3 4 3 3 3 3 2 37 3 3 3 1 2 12
87 4 3 3 3 3 4 3 3 26 3 3 4 3 13 3 3 4 3 4 3 3 4 4 3 4 4 42 3 2 1 3 4 13
88 3 3 2 3 3 3 3 2 22 3 4 3 2 12 2 2 3 3 3 3 3 3 3 3 3 2 33 2 4 2 2 3 13
89 2 3 3 2 2 3 3 3 21 3 1 3 3 10 3 2 2 3 3 2 3 3 2 2 2 3 30 3 3 3 3 4 16
90 2 1 4 2 3 2 3 2 19 3 2 2 2 9 2 2 2 3 2 3 3 2 3 3 3 3 31 3 2 2 2 4 13
91 4 2 3 3 3 3 3 3 24 3 3 3 2 11 2 3 3 3 3 3 3 2 2 2 3 3 32 3 2 3 2 3 13
92 3 2 3 4 4 3 4 3 26 3 3 4 3 13 4 3 3 4 2 3 4 3 3 3 3 2 37 3 2 3 1 2 11
93 3 3 3 3 3 3 3 2 23 2 3 2 3 10 3 3 3 3 3 3 4 3 3 3 3 3 37 3 2 2 3 3 13
94 3 3 4 3 2 2 2 3 22 3 3 2 3 11 2 3 3 3 3 3 3 3 2 3 3 3 34 3 3 2 4 3 15
95 3 3 3 2 3 3 3 2 22 3 2 3 3 11 2 3 4 4 3 4 4 4 4 4 3 3 42 2 2 2 3 2 11
96 3 2 3 2 2 2 3 2 19 3 2 2 3 10 2 3 2 3 2 4 1 4 3 3 2 3 32 3 4 3 1 3 14
97 3 2 4 3 3 3 3 3 24 3 3 3 3 12 3 3 3 3 2 3 2 3 3 4 3 4 36 3 1 2 2 2 10
98 4 3 4 3 3 3 3 3 26 3 3 3 3 12 2 2 2 3 2 2 3 2 3 3 4 3 31 3 4 3 3 3 16
99 3 2 4 1 4 2 2 2 20 2 2 3 3 10 3 2 2 4 2 2 3 3 2 3 3 3 32 2 3 2 3 3 13
100 4 3 3 2 3 3 3 3 24 4 3 3 3 13 2 3 3 3 3 3 4 3 4 3 3 3 37 3 2 3 4 3 15
117
Lampiran 10 : Hasil Uji Regresi Linear Berganda, Uji t dan Uji F
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig. B Std. Error Beta 1 (Constant)
,910 1,520 ,599 ,551
Citra_merek ,184 ,071 ,260 2,609 ,011
Harga ,115 ,149 ,079 ,775 ,441Kualitas_produk
,360 ,079 ,435 4,556 ,000
a. Dependent Variable: Keputusan_pembelian
Uji F
ANOVAa
Model Sum of
Squares df Mean
Square F Sig. 1 Regression
253,756 3 84,585 25,897 ,000b
Residual 313,554 96 3,266 Total 567,310 99
a. Dependent Variable: Keputusan_pembelian
b. Predictors: (Constant), Kualitas_produk, Citra_merek, Harga
Residuals Statisticsa
Minimum Maximum Mean Std.
Deviation N Predicted Value 9,45 18,43 13,87 1,601 100
Residual -4,633 4,148 ,000 1,780 100 Std. Predicted Value
-2,761 2,847 ,000 1,000 100
Std. Residual -2,563 2,295 ,000 ,985 100
a. Dependent Variable: Keputusan Pembelian
118
Lampiran 11 : Koefisien Determinasi (R2)
Model Summaryb
Model R R SquareAdjusted R Square
Std. Error of the Estimate
Durbin-Watson
1 ,669a ,447 ,430 1,807 1,760
a. Predictors: (Constant), Kualitas_produk, Citra_merek, Harga
b. Dependent Variable: Keputusan_pembelian