lampiran 1 angket penelitian (kuesioner)repo.darmajaya.ac.id/346/8/lampiran belakang.pdf · angket...

Lampiran 1

ANGKET PENELITIAN (KUESIONER)

“Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan Pemelian Konsumen pada

Aditya Coffee & Eatery Pengajaran Bandar Lampung”

Asalammualikum, Wr, Wb

Saya Mulyadi, NPM 1312110223 mahasiswa IBI Darmajaya Bandar Lampung Program

Studi Manajemen Pemasaran bermaksud mengadakan penelitian dalam rangka penyelesaian

matakuliah skripsi dengan judul “Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan

Pembelian Konsumen pada Aditya Coffee & Eatry Pengajaran Bandar Lampung”.

Anda adalah responden yang terpilih dalam penelitian ini karena pernah mengunjungi Aditya

Coffe & Eatry yang beralamatkan di Jl. Pangeran Emir M. Noer No.47, Pengajaran, Teluk

Betung Utara Bandar Lampung. Untuk itu saya meminta kesediaan saudara/i untuk

meluangkan waktu mengisi kuesioner ini. Sebelum dan sesudahnya saya ucapkan terimakasih

atas partisipasinya.

IDENTITAS RESPONDEN

Nama :

Umur : a. 20-25 c. 31-35

b. 26-30 d.36-40

Jenis Kelamin : a. Pria b. perempuan

Pekerjaan : a. PNS c. Wiraswasta

b. karyawan Swasta d. Pelajar/Mahasiswa

Petunjuk :

Isilah daftar pertanyaan dibawah dengan kondisi yang sebenarnya dengn memberikan tanda

(√) pada jawaban yang telah disediakan.

SS = Sangat Setuju

S = Setuju

N = Netral

TS = Tidak Setuju

STS = Sangat Tidak Setuju

1. Store Atmosphere (X1)

No Pernyataan

Jawaban

SS S N TS STS

5 4 3 2 1

1 Karyawan di Aditya Coffe & Eatry

mempunyai pengetahuan yang cukup

mengenai produk yang dijual

2 Kondisi lantai di Aditya Coffe & Eatry selalu

bersih

3 Kondisi bangunan Aditya Coffe & Eatry baik

dan kokoh

4 Papan nama Aditya Coffe & Eatry terlihat

menarik.

5 Ruangan yang ada di Aditya Coffee & Eatery

luas

6 Penyusunan foto-foto contoh makanan yang

ada di Aditya Coffe & Eatry tersusun rapih.

7 Gambar dan Poster di Aditya Coffee & Eatry

sesuai dengan tema

8 Hiasan di Aditya Coffe & Eatry Menyesuaika

Hari-hari besar

2. Lokasi (X2)

NO Pernyataan

Jawaban

SS S N TS STS

5 4 3 2 1

9 Jalan menuju Aditya Coffee & Eatry

sering terjadi macet

10 Aditya Coffee & Eatery berada di

keramaian

11 Area parkir Aditya Coffee & Eatry

memadai

12 Area farkir Aditya Coffee & Eatry aman

13 Aditya Coffee & Eatry sering di lewati

kendaraan umum

14 Lokasi Aditya Coffee & Eatry mudah di

capai dengan kendaraan umum atau

pribadi

15 Aditya Coffee & Eatry lebi baik dari

pesaing di sekitarnya

16 Aditya Coffee & Eatry lebi mudah di

capai darpada toko pesaing

17 Bangunan Aditya Coffee & Eatry mudah

terlihat oleh pengendara dan pejalan kaki

18 Aditya Coffee & Eatry bedara di sudut

jalan

3. Keputusan Pembelian (Y)

NO Pernyataan

Jawaban

SS S N TS STS

5 4 3 2 1

19

Makanan dan minuman di Aditiya

coffee & Eatery yang dibeli sesuai

dengan yang disediakan

20

Makanan dan minuman yang ada pada

Aditiya coffee & Eatery memiliki

tampilan yang menarik

21

Anda mengunjungi Aditiya coffee &

Eatery melalui perbandingan cafe lain

22

Anda memuuskan untuk melakukan

pembelian di Aditya Coffee & Eatery

23

Produk makanan dan minuman di

Aditiya coffee & Eatery selalu

disediakan dalam jumlah banyak

24

Produk makanan dan minuman di

Aditiya coffee & Eatery dapat dibeli

setiap waktu

25

Makanan yang disediakan selalu

disajikan dengan cepat.

26

Produk yang dijual di Aditiya coffee &

Eatery mempunyai ciri khas tertentu

Lampiran 2 Jawaban Responden

Store Atmosphere

No X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 total xI

1 3 5 4 2 3 3 4 2 26

2 4 5 4 4 4 5 5 4 35

3 3 4 4 3 5 4 5 3 31

4 4 4 5 4 4 4 4 4 33

5 2 3 2 3 2 2 2 2 18

6 3 3 2 3 1 3 2 1 18

7 4 5 4 4 4 5 5 5 36

8 5 5 5 4 4 5 5 5 38

9 5 4 5 4 4 4 4 5 35

10 4 4 4 4 4 5 5 5 35

11 4 5 5 5 4 5 5 5 38

12 2 3 2 3 2 2 2 2 18

13 3 3 2 3 1 3 2 1 18

14 3 3 2 3 1 3 2 1 18

15 4 2 2 2 3 4 3 2 22

16 4 1 1 3 1 4 2 1 17

17 4 5 4 4 4 5 5 4 35

18 4 5 3 3 3 3 3 3 27

19 2 3 2 3 2 2 2 2 18

20 3 4 3 2 2 3 3 2 22

21 3 3 2 3 1 3 2 1 18

22 5 4 4 4 4 4 4 4 33

23 4 2 2 2 3 4 3 2 22

24 2 3 2 3 2 2 2 2 18

25 4 5 4 4 4 4 5 5 35

26 4 5 4 4 4 5 5 5 36

27 4 2 2 2 3 4 3 3 23

28 5 5 4 3 2 5 3 4 31

29 3 4 3 2 2 3 3 2 22

30 4 2 2 2 3 4 3 2 22

31 2 4 3 2 3 3 2 1 20

32 5 4 4 5 5 5 5 4 37

33 2 4 3 2 3 2 2 3 21

34 2 3 3 2 3 2 4 1 20

35 1 2 3 3 3 3 4 2 21

36 5 4 3 3 2 4 3 1 25

37 4 4 3 2 2 3 1 2 21

38 3 5 4 3 4 3 4 3 29

39 4 5 4 4 4 3 5 4 33

40 4 4 4 3 5 5 5 4 34

41 4 4 4 2 4 3 2 2 25

42 2 4 5 2 2 3 2 2 22

43 5 5 5 5 2 3 5 5 35

44 4 3 3 3 5 3 4 5 30

45 4 2 4 4 4 3 5 4 30

46 5 2 4 4 4 3 4 5 31

47 3 3 4 3 5 3 4 5 30

48 3 3 4 4 5 3 4 5 31

49 2 2 2 2 2 3 2 2 17

50 5 3 4 4 4 5 2 4 31

51 5 5 4 4 4 5 2 4 33

52 5 4 5 5 4 5 4 4 36

53 5 5 4 5 4 5 3 4 35

54 3 3 2 3 5 3 2 1 22

55 5 5 5 5 4 5 4 4 37

56 5 2 5 5 4 5 3 4 33

57 4 2 2 1 2 4 1 3 19

58 5 4 2 1 3 5 2 3 25

59 4 2 2 2 3 4 3 3 23

60 5 5 4 3 2 5 3 4 31

61 4 3 4 3 3 4 5 2 28

62 5 3 5 3 5 5 2 4 32

63 4 4 2 1 4 3 2 3 23

64 5 5 1 2 3 3 2 3 24

65 4 4 2 2 4 3 3 5 27

66 4 5 5 5 4 2 3 3 31

67 4 5 5 2 3 2 2 3 26

68 4 4 2 5 4 3 3 5 30

69 4 4 2 2 3 3 3 3 24

70 4 5 2 5 3 3 3 3 28

71 5 1 3 3 3 2 1 2 20

72 3 1 5 3 3 4 5 3 27

73 3 2 1 1 1 1 3 3 15

74 3 2 3 1 2 2 3 2 18

75 2 2 2 2 2 2 3 4 19

76 3 2 2 4 4 2 1 2 20

77 3 2 2 4 4 2 2 5 24

78 4 4 4 4 4 4 5 5 34

79 4 3 3 4 4 3 1 1 23

80 2 2 2 1 2 2 4 1 16

81 4 3 4 4 4 4 4 3 30

82 4 5 4 4 4 5 4 5 35

83 3 5 5 3 2 5 5 5 33

84 4 4 5 3 2 2 3 5 28

85 4 5 4 3 5 4 3 4 32

86 3 5 5 5 2 3 5 5 33

87 3 2 2 3 3 3 4 3 23

88 4 1 4 2 4 4 4 3 26

89 3 4 2 2 4 4 4 2 25

90 3 5 4 2 3 4 5 5 31

91 5 4 4 5 4 4 5 2 33

92 4 4 4 4 3 5 4 3 31

93 2 2 3 1 4 2 1 2 17

94 4 4 4 4 4 2 2 5 29

95 3 4 5 4 5 3 4 1 29

96 1 4 4 2 2 5 5 5 28

97 5 5 4 3 4 5 2 4 32

98 4 2 3 4 5 4 5 5 32

99 4 2 3 4 3 2 5 5 28

100 4 3 4 4 5 4 4 3 31

2. Lokasi (X2)

No X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 Total x2

1 2 1 2 1 3 3 2 2 3 3 22

2 2 1 4 4 4 5 4 5 2 4 35

3 4 1 4 3 5 5 4 4 3 4 37

4 5 4 4 4 3 5 4 5 4 4 42

5 2 2 2 2 3 3 2 2 2 3 23

6 2 2 2 3 3 1 2 2 3 3 23

7 4 3 4 3 3 5 4 5 4 5 40

8 4 2 4 4 4 4 5 4 5 5 41

9 5 2 4 4 3 5 4 5 5 4 41

10 3 3 4 3 5 4 4 5 5 5 41

11 3 3 4 4 5 5 4 4 5 5 42

12 2 2 2 3 2 2 3 2 2 3 23

13 2 2 2 2 3 1 2 3 3 3 23

14 2 2 3 2 2 1 3 2 3 3 23

15 2 1 4 2 3 3 2 3 4 2 26

16 2 2 4 2 1 1 4 2 4 1 23

17 2 1 4 3 4 5 4 5 2 4 34

18 3 2 2 2 3 4 2 4 2 3 27

19 2 2 2 3 3 2 2 2 2 3 23

20 2 1 2 3 2 3 2 3 4 4 26

21 2 2 2 2 2 3 2 2 3 3 23

22 5 4 4 4 4 3 5 5 5 5 44

23 2 1 4 3 2 3 2 3 4 2 26

24 2 3 2 2 2 3 2 2 2 3 23

25 4 3 4 4 4 4 4 5 5 5 42

26 4 4 4 4 5 3 5 5 5 4 43

27 2 2 4 3 1 3 5 3 4 2 29

28 5 2 2 2 2 3 5 3 5 5 34

29 2 1 2 2 2 3 2 4 4 4 26

30 2 1 4 2 3 3 2 3 4 2 26

31 3 3 2 3 2 3 4 4 3 5 32

32 2 1 3 2 3 3 3 4 3 5 29

33 2 3 2 2 3 3 2 5 3 4 29

34 2 2 3 3 3 3 1 4 4 3 28

35 2 4 2 2 4 3 3 5 3 4 32

36 3 1 3 3 2 3 1 4 2 3 25

37 3 2 2 1 3 3 2 4 3 3 26

38 3 5 2 5 3 3 4 2 3 3 33

39 5 5 4 4 4 3 4 5 4 4 42

40 4 5 4 3 5 5 4 5 3 5 43

41 5 4 5 5 4 3 4 5 5 4 44

42 2 2 4 4 2 3 5 4 2 3 31

43 2 2 2 2 3 3 2 5 3 3 27

44 4 2 2 3 5 3 4 2 4 4 33

45 4 2 4 4 3 1 2 4 3 5 32

46 5 2 4 2 3 3 4 5 3 4 35

47 3 3 4 3 5 3 4 5 5 5 40

48 5 5 4 4 5 4 4 5 5 5 46

49 2 2 2 2 2 3 2 2 2 3 22

50 4 4 3 5 2 4 4 3 5 3 37

51 4 5 3 2 4 4 4 3 5 5 39

52 5 3 4 5 5 4 4 4 5 4 43

53 4 5 4 4 3 4 4 3 5 5 41

54 2 4 3 3 2 1 3 2 3 3 26

55 4 3 4 5 5 5 4 4 5 5 44

56 4 3 4 3 4 4 4 5 5 4 40

57 3 3 3 2 2 3 2 1 4 2 25

58 2 1 4 2 2 3 2 3 5 4 28

59 2 3 4 3 1 3 2 3 4 2 27

60 5 5 5 2 2 5 4 3 5 5 41

61 3 2 3 4 4 2 2 5 4 3 32

62 4 5 5 5 4 3 4 3 5 3 41

63 5 5 5 2 2 3 1 2 4 4 33

64 2 3 4 1 2 3 2 2 5 5 29

65 2 4 3 5 2 3 4 3 3 4 33

66 5 2 3 4 3 3 5 4 4 5 38

67 1 4 3 5 2 3 3 2 4 5 32

68 4 2 4 5 3 3 4 3 4 4 36

69 4 2 4 3 2 3 4 3 2 3 30

70 2 1 4 5 2 3 4 3 4 3 31

71 3 2 2 4 4 3 1 2 4 3 28

72 3 2 2 4 4 3 2 5 3 4 32

73 4 4 4 4 4 3 5 5 2 3 38

74 4 3 3 4 4 3 1 1 3 3 29

75 2 2 2 1 2 3 4 1 2 3 22

76 4 3 4 4 4 3 4 4 5 3 38

77 4 3 4 4 4 3 4 3 5 5 39

78 3 2 2 3 2 3 5 5 5 4 34

79 4 1 2 3 2 3 3 5 5 1 29

80 4 2 1 3 5 3 3 4 3 3 31

81 3 2 3 4 4 4 5 5 5 5 40

82 3 4 4 3 5 4 4 3 5 2 37

83 2 1 3 2 4 3 4 3 4 2 28

84 2 1 2 2 4 3 2 3 5 4 28

85 3 5 4 5 3 4 4 4 4 2 38

86 5 5 4 5 3 4 5 2 5 5 43

87 3 2 3 4 2 3 3 3 4 3 30

88 4 3 1 5 4 3 1 4 5 3 33

89 4 2 2 4 4 3 2 4 4 2 31

90 5 5 3 4 5 3 4 1 5 4 39

91 4 4 4 2 4 3 5 5 5 4 40

92 3 5 4 3 4 3 4 4 5 5 40

93 2 2 3 2 3 3 1 1 3 1 21

94 4 2 3 4 3 3 5 5 4 3 36

95 4 3 4 4 4 3 4 3 2 4 35

96 2 4 1 4 4 3 2 5 4 3 32

97 4 2 2 3 4 3 2 2 5 3 30

98 2 2 3 2 3 3 5 4 4 3 31

99 5 4 4 2 3 5 4 2 5 2 36

100 4 3 4 3 4 3 4 4 5 3 37

3. Keputusan Pembelian (Y)

NO Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Total y

1 3 4 2 2 2 1 3 4 21

2 4 5 2 1 4 3 1 2 22

3 2 4 2 1 4 5 2 5 25

4 4 5 4 2 5 4 5 5 34

5 4 2 2 3 2 2 1 1 17

6 2 2 2 1 2 2 4 1 16

7 4 5 3 2 3 4 4 4 29

8 5 5 3 4 4 4 4 3 32

9 5 5 4 2 4 4 5 5 34

10 4 5 3 2 3 4 3 5 29

11 4 4 3 2 3 3 3 4 26

12 2 3 4 2 2 3 1 1 18

13 2 2 2 1 2 2 4 3 18

14 2 2 2 1 2 2 4 3 18

15 4 2 2 3 2 3 2 2 20

16 2 3 1 2 4 2 2 1 17

17 4 5 2 1 4 3 1 2 22

18 4 5 3 2 3 2 3 3 25

19 2 2 3 4 2 2 3 1 19

20 2 4 2 1 2 2 2 4 19

21 2 2 2 1 2 2 4 1 16

22 4 5 5 5 4 5 5 5 38

23 4 2 2 3 2 3 2 2 20

24 2 2 3 2 2 2 1 3 17

25 5 5 5 3 4 4 5 5 36

26 5 5 3 4 4 4 4 3 32

27 4 2 1 3 5 3 2 3 23

28 2 2 2 5 2 3 2 3 21

29 2 4 2 1 2 2 2 4 19

30 4 2 2 3 2 3 2 2 20

31 4 5 4 1 3 3 3 5 28

32 3 4 2 2 3 4 4 2 24

33 5 5 2 1 4 3 2 3 25

34 3 4 1 1 3 2 1 4 19

35 3 4 3 1 3 3 1 3 21

36 2 3 3 1 1 2 3 3 18

37 3 2 3 1 2 2 3 2 18

38 4 4 2 4 3 1 3 4 25

39 4 5 5 5 4 5 4 4 36

40 2 4 2 1 3 3 2 2 19

41 3 2 3 2 3 4 3 2 22

42 4 5 5 2 4 2 3 5 30

43 2 2 3 1 2 4 4 1 19

44 4 5 3 2 3 4 4 4 29

45 5 5 3 4 4 4 4 3 32

46 5 5 4 2 4 4 5 5 34

47 4 5 3 2 3 4 3 5 29

48 4 4 3 2 3 3 3 4 26

49 2 2 3 2 2 3 1 1 16

50 5 2 3 4 4 4 4 3 29

51 3 4 5 4 4 2 4 3 29

52 4 5 4 5 4 5 5 2 34

53 4 3 3 5 4 3 4 5 31

54 2 2 2 5 2 2 3 2 20

55 4 3 5 5 5 4 5 3 34

56 4 3 4 5 4 3 5 5 33

57 3 2 2 3 2 1 2 4 19

58 4 1 2 3 2 2 4 1 19

59 4 2 1 3 2 3 3 3 21

60 5 2 2 5 4 3 5 5 31

61 1 3 4 2 2 5 3 5 25

62 5 5 4 4 3 2 5 5 33

63 4 2 3 3 2 4 4 3 25

64 4 1 2 3 2 2 2 3 19

65 4 5 2 3 4 3 1 3 25

66 3 5 3 3 4 3 4 4 29

67 4 5 2 3 4 2 1 2 23

68 2 5 3 3 4 3 3 5 28

69 4 3 2 2 2 3 4 2 22

70 4 5 2 3 5 3 2 3 27

71 3 4 1 2 3 2 1 4 20

72 3 4 3 5 3 3 3 3 27

73 2 3 2 1 1 2 2 2 15

74 3 2 3 1 2 2 3 2 18

75 2 2 2 2 2 2 3 4 19

76 3 2 2 4 4 2 1 2 20

77 3 2 2 4 4 2 2 5 24

78 4 4 4 4 4 4 5 5 34

79 4 3 3 4 4 3 1 1 23

80 2 2 2 1 2 2 4 1 16

81 4 3 4 4 4 4 4 3 30

82 4 5 4 4 5 5 4 4 35

83 3 5 5 3 2 5 5 5 33

84 5 1 2 3 4 5 3 5 28

85 4 4 5 3 5 4 3 4 32

86 5 4 3 5 2 4 5 5 33

87 3 2 2 3 3 3 4 3 23

88 4 3 3 3 4 2 4 3 26

89 2 5 2 2 4 5 2 3 25

90 3 5 4 2 3 4 5 5 31

91 4 4 4 5 3 4 5 2 31

92 4 4 3 4 4 4 3 4 30

93 2 2 1 2 4 2 2 1 16

94 4 4 4 5 4 2 2 4 29

95 3 3 4 4 5 3 4 1 27

96 1 1 4 2 2 5 5 5 25

97 2 5 4 3 2 2 2 2 22

98 4 2 3 4 5 4 1 1 24

99 4 2 3 4 4 2 5 5 29

100 4 3 4 4 4 4 4 3 30

Lampiran 3

Hasil Jawaban Responden Berdasarkan Jenis Kelamin

Jenis Kelamin

Frequency Percent Valid Percent Cumulative

Percent

Valid

Laki-laki 61 61.0 61.0 61.0

Perempuan 39 39.0 39.0 100.0

Total 100 100.0 100.0

Lampiran 4

Hasil Jawaban Responden Berdasarkan Umur

Usia


Percent

Valid

20-25 31 31.0 31.0 31.0

26-30 29 29.0 29.0 60.0

31-35 27 27.0 27.0 87.0

36-40 13 13.0 13.0 100.0

Total 100 100.0 100.0

Lampiran 5

Hasil Jawaban Responden Berdasarkan Pekerjaan

Pekerjaan


Percent

Valid

PNS 30 30.0 30.0 30.0

Wiraswasta 29 29.0 29.0 59.0

Karyawan Swasta 26 26.0 26.0 85.0

Palajar/Mahasiswa 15 15.0 15.0 100.0

Total 100 100.0 100.0

Lampiran 6

Deskripsi Jawaban Responden dari Store Atmosphere (X1)

Exterior1


Percent

Valid

STS 2 2.0 2.0 2.0

TS 12 12.0 12.0 14.0

N 23 23.0 23.0 37.0

S 42 42.0 42.0 79.0

SS 21 21.0 21.0 100.0

Total 100 100.0 100.0

Exterior2


Percent

Valid

STS 4 4.0 4.0 4.0

TS 21 21.0 21.0 25.0

N 19 19.0 19.0 44.0

S 29 29.0 29.0 73.0

SS 27 27.0 27.0 100.0

Total 100 100.0 100.0

interior1


Percent

Valid

STS 3 3.0 3.0 3.0

TS 28 28.0 28.0 31.0

N 16 16.0 16.0 47.0

S 36 36.0 36.0 83.0

SS 17 17.0 17.0 100.0

Total 100 100.0 100.0

intetrio2


Percent

Valid

STS 7 7.0 7.0 7.0

TS 24 24.0 24.0 31.0

N 29 29.0 29.0 60.0

S 28 28.0 28.0 88.0

SS 12 12.0 12.0 100.0

Total 100 100.0 100.0

Store Layout1


Percent

Valid

STS 6 6.0 6.0 6.0

TS 21 21.0 21.0 27.0

N 23 23.0 23.0 50.0

S 38 38.0 38.0 88.0

SS 12 12.0 12.0 100.0

Total 100 100.0 100.0

Store layout2


Percent

Valid

STS 1 1.0 1.0 1.0

TS 18 18.0 18.0 19.0

N 33 33.0 33.0 52.0

S 24 24.0 24.0 76.0

SS 24 24.0 24.0 100.0

Total 100 100.0 100.0

interior interior display1


Percent

Valid

STS 6 6.0 6.0 6.0

TS 25 25.0 25.0 31.0

N 23 23.0 23.0 54.0

S 22 22.0 22.0 76.0

SS 24 24.0 24.0 100.0

Total 100 100.0 100.0

Deskripsi Jawaban Responden dari Lokasi (X2)

lokasi1


Percent

Valid

STS 1 1.0 1.0 1.0

TS 37 37.0 37.0 38.0

N 18 18.0 18.0 56.0

S 29 29.0 29.0 85.0

SS 15 15.0 15.0 100.0

Total 100 100.0 100.0

lokasi2


Percent

Valid

STS 16 16.0 16.0 16.0

TS 37 37.0 37.0 53.0

N 20 20.0 20.0 73.0

S 14 14.0 14.0 87.0

SS 13 13.0 13.0 100.0

Total 100 100.0 100.0

lokasi3


Percent

Valid

STS 3 3,0 3,0 3,0

TS 28 28,0 28,0 31,0

N 20 20,0 20,0 51,0

S 45 45,0 45,0 96,0

SS 4 4,0 4,0 100,0

Total 100 100,0 100,0

lokasi4


Percent

Valid

STS 4 4,0 4,0 4,0

TS 28 28,0 28,0 32,0

N 27 27,0 27,0 59,0

S 28 28,0 28,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0

lokasi5


Percent

Valid

STS 3 3,0 3,0 3,0

TS 27 27,0 27,0 30,0

N 28 28,0 28,0 58,0

S 29 29,0 29,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0

lokasi6


Percent

Valid

STS 6 6,0 6,0 6,0

TS 3 3,0 3,0 9,0

N 66 66,0 66,0 75,0

S 14 14,0 14,0 89,0

SS 11 11,0 11,0 100,0

Total 100 100,0 100,0

lokasi7


Percent

Valid

STS 7 7,0 7,0 7,0

TS 28 28,0 28,0 35,0

N 9 9,0 9,0 44,0

S 42 42,0 42,0 86,0

SS 14 14,0 14,0 100,0

Total 100 100,0 100,0

lokasi8


Percent

Valid

STS 5 5,0 5,0 5,0

TS 20 20,0 20,0 25,0

N 24 24,0 24,0 49,0

S 23 23,0 23,0 72,0

SS 28 28,0 28,0 100,0

Total 100 100,0 100,0

lokasi9


Percent

Valid

TS 14 14,0 14,0 14,0

N 22 22,0 22,0 36,0

S 28 28,0 28,0 64,0

SS 36 36,0 36,0 100,0

Total 100 100,0 100,0

lokasi10


Percent

Valid

STS 3 3,0 3,0 3,0

TS 11 11,0 11,0 14,0

N 36 36,0 36,0 50,0

S 26 26,0 26,0 76,0

SS 24 24,0 24,0 100,0

Total 100 100,0 100,0

Deskripsi Jawaban Responden Dari Keputusan Pembelian (Y)

keputusan pembelian1


Percent

Valid

STS 2 2,0 2,0 2,0

TS 24 24,0 24,0 26,0

N 18 18,0 18,0 44,0

S 44 44,0 44,0 88,0

SS 12 12,0 12,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 4 4,0 4,0 4,0

TS 31 31,0 31,0 35,0

N 14 14,0 14,0 49,0

S 20 20,0 20,0 69,0

SS 31 31,0 31,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 6 6,0 6,0 6,0

TS 36 36,0 36,0 42,0

N 31 31,0 31,0 73,0

S 19 19,0 19,0 92,0

SS 8 8,0 8,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 20 20,0 20,0 20,0

TS 26 26,0 26,0 46,0

N 22 22,0 22,0 68,0

S 19 19,0 19,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 2 2,0 2,0 2,0

TS 33 33,0 33,0 35,0

N 20 20,0 20,0 55,0

S 37 37,0 37,0 92,0

SS 8 8,0 8,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 3 3,0 3,0 3,0

TS 33 33,0 33,0 36,0

N 28 28,0 28,0 64,0

S 26 26,0 26,0 90,0

SS 10 10,0 10,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 14 14,0 14,0 14,0

TS 20 20,0 20,0 34,0

N 23 23,0 23,0 57,0

S 26 26,0 26,0 83,0

SS 17 17,0 17,0 100,0

Total 100 100,0 100,0



Percent

Valid

STS 14 14,0 14,0 14,0

TS 18 18,0 18,0 32,0

N 26 26,0 26,0 58,0

S 18 18,0 18,0 76,0

SS 24 24,0 24,0 100,0

Total 100 100,0 100,0

Lampiran 7

Hasil Uji Validitas Store Atmosphere

Hasil Uji Validitas Lokasi

Correlations

Butir_1 Butir_2 Butir_3 Butir_4 Butir_5 Butir_6 Butir_7 Butir_8 Total_X1

Butir_1

Pearson Correlation 1 .307 .567** .370

* .529

** .828

** .574

** .644

** .698

**

Sig. (2-tailed) .098 .001 .044 .003 .000 .001 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_2

Pearson Correlation .307 1 .837** .579

** .558

** .421

* .715

** .709

** .774

**

Sig. (2-tailed) .098 .000 .001 .001 .021 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_3

Pearson Correlation .567** .837

** 1 .669

** .785

** .627

** .855

** .864

** .929

**

Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_4

Pearson Correlation .370* .579

** .669

** 1 .507

** .503

** .603

** .734

** .726

**

Sig. (2-tailed) .044 .001 .000 .004 .005 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_5


** .785

** .507

** 1 .652

** .913

** .839

** .872

**

Sig. (2-tailed) .003 .001 .000 .004 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_6


* .627

** .503

** .652

** 1 .791

** .732

** .813

**

Sig. (2-tailed) .000 .021 .000 .005 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_7


** .855

** .603

** .913

** .791

** 1 .869

** .947

**

Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_8


** .864

** .734

** .839

** .732

** .869

** 1 .955

**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

Total_X

1


** .929

** .726

** .872

** .813

** .947

** .955

** 1

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

Butir_

9

Butir_1

0

Butir_1

1

Butir_1

2

Butir_1

3

Butir_1

4

Butir_1

5

Butir_1

6

Butir_1

7

Butir_1

8

Total_X2

Butir_9

Pearson Correlation 1 .583** .391

* .556

** .404

* .499

** .684

** .647

** .610

** .670

** .822

**

Sig. (2-tailed) .001 .032 .001 .027 .005 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_10

Pearson Correlation .583** 1 .210 .473

** .289 .099 .475

** .360 .380

* .427

* .564

**

Sig. (2-tailed) .001 .266 .008 .122 .604 .008 .051 .038 .019 .001

N 30 30 30 30 30 30 30 30 30 30 30

Butir_11

Pearson Correlation .391* .210 1 .594

** .429

* .508

** .640

** .648

** .525

** .169 .690

**

Sig. (2-tailed) .032 .266 .001 .018 .004 .000 .000 .003 .373 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_12


** .594

** 1 .530

** .501

** .633

** .687

** .418

* .559

** .794

**

Sig. (2-tailed) .001 .008 .001 .003 .005 .000 .000 .022 .001 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_13

Pearson Correlation .404* .289 .429

* .530

** 1 .540

** .352 .637

** .227 .620

** .685

**

Sig. (2-tailed) .027 .122 .018 .003 .002 .056 .000 .229 .000 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_14

Pearson Correlation .499** .099 .508

** .501

** .540

** 1 .408

* .751

** .194 .576

** .707

**

Sig. (2-tailed) .005 .604 .004 .005 .002 .025 .000 .303 .001 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_15


** .640

** .633

** .352 .408

* 1 .607

** .556

** .529

** .796

**

Sig. (2-tailed) .000 .008 .000 .000 .056 .025 .000 .001 .003 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_16

Pearson Correlation .647** .360 .648

** .687

** .637

** .751

** .607

** 1 .463

* .676

** .886

**

Sig. (2-tailed) .000 .051 .000 .000 .000 .000 .000 .010 .000 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_17


* .525

** .418

* .227 .194 .556

** .463

* 1 .424

* .647

**

Sig. (2-tailed) .000 .038 .003 .022 .229 .303 .001 .010 .020 .000

N 30 30 30 30 30 30 30 30 30 30 30

Butir_18


* .169 .559

** .620

** .576

** .529

** .676

** .424

* 1 .774

**

Sig. (2-tailed) .000 .019 .373 .001 .000 .001 .003 .000 .020 .000

N 30 30 30 30 30 30 30 30 30 30 30

Total_X

2


** .690

** .794

** .685

** .707

** .796

** .886

** .647

** .774

** 1

Sig. (2-tailed) .000 .001 .000 .000 .000 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30 30 30



Hasil Uji Validitas Keputusan Pembelian

Correlations

Butir_19 Butir_20 Butir_21 Butir_22 Butir_23 Butir_24 Butir_25 Butir_26 Totql_Y

Butir_19

Pearson Correlation 1 .563** .407

* .380

* .561

** .550

** .297 .318 .728

**

Sig. (2-tailed) .001 .026 .038 .001 .002 .111 .087 .000

N 30 30 30 30 30 30 30 30 30

Butir_20

Pearson Correlation .563** 1 .531

** -.032 .630

** .550

** .343 .628

** .772

**

Sig. (2-tailed) .001 .003 .869 .000 .002 .063 .000 .000

N 30 30 30 30 30 30 30 30 30

Butir_21

Pearson Correlation .407* .531

** 1 .330 .269 .549

** .552

** .486

** .740

**

Sig. (2-tailed) .026 .003 .075 .151 .002 .002 .006 .000

N 30 30 30 30 30 30 30 30 30

Butir_22

Pearson Correlation .380* -.032 .330 1 .125 .354 .154 .020 .405

*

Sig. (2-tailed) .038 .869 .075 .509 .055 .416 .916 .026

N 30 30 30 30 30 30 30 30 30

Butir_23


** .269 .125 1 .644

** .290 .419

* .702

**

Sig. (2-tailed) .001 .000 .151 .509 .000 .120 .021 .000

N 30 30 30 30 30 30 30 30 30

Butir_24


** .549

** .354 .644

** 1 .350 .553

** .808

**

Sig. (2-tailed) .002 .002 .002 .055 .000 .058 .002 .000

N 30 30 30 30 30 30 30 30 30

Butir_25

Pearson Correlation .297 .343 .552** .154 .290 .350 1 .476

** .642

**

Sig. (2-tailed) .111 .063 .002 .416 .120 .058 .008 .000

N 30 30 30 30 30 30 30 30 30

Butir_26

Pearson Correlation .318 .628** .486

** .020 .419

* .553

** .476

** 1 .729

**

Sig. (2-tailed) .087 .000 .006 .916 .021 .002 .008 .000

N 30 30 30 30 30 30 30 30 30

Totql_Y


** .740

** .405

* .702

** .808

** .642

** .729

** 1

Sig. (2-tailed) .000 .000 .000 .026 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30



Lampiran 8

Hasil Uji Reliabilitas Store Atmosphere

Case Processing Summary

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

.941 8

Hasil Uji Reliabilitas Lokasi


N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0


procedure.


Cronbach's

Alpha

N of Items

.906 10

Hasil Uji Reliabilitas Keputusan Pembelian


N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0


procedure.


Cronbach's

Alpha

N of Items

.836 8

Lampiran 9

Hasil Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Store

Atmosphere

Lokasi Keputusan

Pembelian

N 100 100 100

Normal Parametersa,b

Mean 27.11 32.81 24.99

Std. Deviation 6.310 6.625 5.957

Most Extreme Differences

Absolute .121 .091 .109

Positive .093 .077 .109

Negative -.121 -.091 -.100

Kolmogorov-Smirnov Z 1.212 .911 1.089

Asymp. Sig. (2-tailed) .106 .378 .187

a. Test distribution is Normal.

b. Calculated from data.

Lampiran 10

Hasil Uji Linieritas Store Atmosphere Terhadap Keputusan Pembelian

ANOVA Table

Sum of Squares df Mean Square F Sig.

Y * X1

Between Groups

(Combined) 2388.261 23 103.837 7.016 .000

Linearity 2081.066 1 2081.066 140.621 .000

Deviation from Linearity 307.194 22 13.963 .944 .542

Within Groups 1124.729 76 14.799

Total 3512.990 99

Hasil Uji Linieritas Lokasi Terhadap Keputusan Pembelian

ANOVA Table


Y * X2

Between Groups

(Combined) 2245.502 22 102.068 6.201 .000

Linearity 2022.856 1 2022.856 122.889 .000

Deviation from Linearity 222.646 21 10.602 .644 .872

Within Groups 1267.488 77 16.461

Total 3512.990 99

Lampiran 11

Hasil Uji Multikolinieritas

Coefficientsa

Model Unstandardized

Coefficients

Standardized

Coefficients

t Sig. Correlations Collinearity Statistics

B Std. Error Beta Zero-

order

Partial Part Toleranc

e

VIF

1

(Constant) .885 1.781 .497 .620

X1 .434 .082 .460 5.307 .000 .770 .474 .309 .451 2.217

X2 .376 .078 .418 4.824 .000 .759 .440 .281 .451 2.217

a. Dependent Variable: Y

Lampiran 12

Hasil Uji Homogenitas

Test of Homogeneity of Variances

Levene Statistic df1 df2 Sig.

Total_X1 3,328 21 76 0,000

Total_X2 4,462 21 77 0,000

ANOVA


Total_X1

Between Groups 2388,261 23 103,837 7,016 ,000

Within Groups 1124,729 76 14,799

Total 3512,990 99

Total_X2

Between Groups 2245,502 22 102,068 6,201 ,000

Within Groups 1267,488 77 16,461

Total 3512,990 99

Lampiran 13

Hasil Uji Autokorelasi

Model Summaryb

Model R R Square Adjusted R

Square

Std. Error of the

Estimate

Durbin-Watson

1 .819a .671 .664 3.450 2.012

a. Predictors: (Constant), X2, X1

b. Dependent Variable: Y

Lampiran 14

Hasil Uji Regresi Baerganda

Coefficientsa

Model Unstandardized Coefficients Standardized

Coefficients

t Sig.

B Std. Error Beta

1

(Constant) .885 1.781 .497 .620

X1 .434 .082 .460 5.307 .000

X2 .376 .078 .418 4.824 .000

a. Dependent Variable: Total_Y

Model Summary

Model R R Square Adjusted R

Square

Std. Error of the

Estimate

1 .819a .671 .664 3.450

a. Predictors: (Constant), Total_X2, Total_X1

Lampiran 15

Hasil Uji T

Hasil Uji t Pengaruh Store Atmospehere Terhadap Keputusan Pembelian

Coefficientsa

Model Unstandardized Coefficients Standardized

Coefficients

t Sig.

B Std. Error Beta

1

(Constant) .885 1.781 .497 .620

X1 .434 .082 .460 5.307 .000

X2 .376 .078 .418 4.824 .000


Lampiran 16

Hasil Uji F

Hasil Uji f Pengaruh Store Atmosphere dan Lokasi Terhadap Minat Beli

ANOVAa

Model Sum of Squares Df Mean Square F Sig.

1

Regression 2358.117 2 1179.059 99.031 .000b

Residual 1154.873 97 11.906

Total 3512.990 99


b. Predictors: (Constant), Total_X2, Total_X1

Lampiran 17

Tabel F

Derajat Bebas Pembilang

1 2 3 4 5 6 7 8 9 10 15 20 40

1 161 200 216 225 230 234 237 239 241 242 246 248 251

2 18,5 19,0 19,2 19,3 19,3 19,3 19,4 19,4 19,4 19,4 19,4 19,4 19,5

3 10,1 9,55 9,28 9,12 9,01 8,94 8,89 8,85 8,81 8,79 8,70 8,66 8,59

4 7,71 6,94 6,59 6,39 6,26 6,16 6,09 6,04 6,00 5,69 5,86 5,80 5,72

5 6,61 5,79 5,41 5,19 5,05 4,95 4,88 4,82 4,77 4,74 4,62 4,56 4,46

6 5,99 5,14 4,76 4,53 4,39 4,28 4,21 4,15 4,10 4,06 3,94 3,87 3,77

7 5,59 4,74 4,35 4,12 3,97 3,87 3,79 3,73 3,68 3,64 3,51 3,44 3,34

8 5,32 4,46 4,07 3,84 3,69 3,58 3,50 3,44 3,39 3,35 3,22 3,15 3,04

9 5,12 4,26 3,86 3,63 3,84 3,37 3,29 3,23 3,18 3,14 3,01 2,94 2,83

10 4,96 4,10 3,71 3,48 3,33 3,22 3,14 3,07 3,02 2,98 2,85 2,77 2,66

11 4,84 3,98 3,59 3,36 3,20 3,09 3,01 2,95 2,90 2,85 2,72 2,65 2,53

12 4,75 3,89 3,49 3,26 3,11 3,00 2,91 2,85 2,80 2,75 2,62 2,54 2,43

13 4,67 3,81 3,41 3,18 3,03 2,92 2,83 2,77 2,71 2,67 2,53 2,46 2,34

14 4,60 3,74 3,34 3,11 2,96 2,85 2,76 2,70 2,65 2,60 2,46 2,39 2,27

15 4,54 3,68 3,29 3,06 2,90 2,79 2,71 2,64 2,59 2,54 2,40 2,33 2,20

16 4,49 3,63 3,24 3,01 2,85 2,74 2,66 2,59 2,54 2,49 2,35 2,28 2,15

17 4,45 3,59 3,20 2,96 2,81 2,70 2,61 2,55 2,49 2,45 2,31 2,23 2,10

18 4,41 3,55 3,16 2,93 2,77 2,66 2,58 2,51 2,46 2,41 2,27 2,19 2,06

19 4,38 3,52 3,13 2,90 2,74 2,63 2,54 2,48 2,42 2,38 2,23 2,16 2,03

20 4,35 3,49 3,10 2,87 2,71 2,60 2,51 2,45 2,39 2,35 2,20 2,12 1,99

21 4,32 3,47 3,07 2,84 2,68 2,57 2,49 2,42 2,37 2,32 2,18 2,10 1,96

22 4,30 3,44 3,05 2,82 2,66 2,55 2,46 2,40 2,34 2,30 2,15 2,07 1,94

23 4,28 3,42 3,03 2,80 2,64 2,53 2,44 2,37 2,32 2,27 2,13 2,05 1,91

24 4,26 3,40 3,01 2,78 2,62 2,51 2,42 2,36 2,30 2,25 2,11 2,03 1.89

25 4,24 3,39 2,99 2,76 2,60 2,49 2,40 2,34 2,28 2,24 2,09 2,01 1,87

30 4,17 3,32 2,92 2,69 2,53 2,42 2,33 2,27 2,21 2,16 2,01 1,93 1,79

40 4,08 3,23 2,61 2,61 2,45 2,34 2,10 2,18 2,12 2,08 1,92 1,84 1,69

60 4,00 3,15 2,53 2,53 2,37 2,25 2,17 2,10 2,04 1,99 1,84 1,75 1,59

>> 3,84 3,00 2,60 2,37 2,21 2,10 2,01 1,94 1,88 1,83 1,67 1,57 1,39

Lampiran 18

Tabel t

Derajat

Bebas

(df)

Luas Ekor (Uji Satu Arah)

0,10 0,05 0,025 0,01 0,005 0,0005

Luas Ekor (Uji Dua Arah)

0,20 0,10 0,05 0,02 0,01 0,001

18 1.330 1.734 2.101 2.552 2.878 3.992

19 1.328 1.729 2.093 2.539 2.861 3.883

20 1.325 1.725 2.086 2.528 2.845 3.850

21 1.323 1.721 2.080 2.518 2.831 3.819

22 1.321 1.717 2.074 2.508 2.819 3.792

23 1.319 1.714 2.069 2.500 2.807 3.768

24 1.318 1.711 2.064 2.492 2.797 3.745

25 1.316 1.708 2.060 2.485 2.787 3.725

26 1.315 1.706 2.056 2.479 2.779 3.707

27 1.314 1.703 2.052 2.473 2.771 3.690

28 1.313 1.699 2.048 2.467 2.763 3.674

29 1.311 1.684 2.045 2.462 2.756 3.659

30 1.310 1.671 2.042 2.457 2.750 3.551

40 1.303 1.662 2.021 2.423 2.704 3.460

60 1.296 1.658 2.000 2.390 2.660 3.373

>> 1.282 1.645 1.960 2.358 2.617 3.291

Lampiran 19

R tabel

Lampiran 20

Tabel DW

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