konsep dan pemikiran nbos
TRANSCRIPT
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Konsep dan Pemikiran NBOS
Blue Ocean Strategy
Transforming the civil service throughSystematic Value Innovations
OUTLINE
Overview
Concept and Thinking
Tools and Methodologies
NBOS in Civil Service
Mindset Change
Think Differently (Transform)
Transformation vs. Change
12
3 Think Differently
using Blue Ocean Strategy Thinking….
to look at pressing issues and create value4
Malaysia
Globally Competitive ?
Globalisasi
Ekonomi
terbuka
Persaingan
Bakat
Kemajuan Sains
dan Teknologi
Tahap Daya Saing
TRANSFORMASI
PERKHIDMATAN AWAM
Cabaran Luaran
KENAPA TRANSFORMASI?
Pemusatan Kuasa
Karenah birokrasi
Hiraki Pelaporan
Rendah Kompetensi Strategik
Kurang Mentoring dan Coaching
Selesa Dalam Keadaan Sekarang
Kurang Responsif dan Kurang Peka
Silo dan Tahap Konsultasi Yang Rendah
Peningkatan Ekspektasi dan Kehendak Rakyat
Cabaran Dalaman
CONCEPT
The Rising Imperative of Creating Blue Ocean
Accelerated Technological Advances
Increasing numbers of competitors
Supply exceeds Demand
The Trend towards Globalisation
Information becomes instantly & globally available
Niche markets and havens for monopoly continue to
disappear
Most Markets
Caught in a
Red Ocean
Business & Economic
Environment
The Book
Sold
over 4
million
copies
The Background – How it all started
1997 1998 1999 2000 2001 2002 2003 2004 2005
Value Innovation: The Strategic Logic of High Growth
Procedural Justice, Strategic Decision Making and the Knowledge Economy
Creating New Market Space
Knowing a Winning Business Idea When You See One
Charting Your Company's Future
Tipping Point Leadership
Blue Ocean Strategy
WHY BLUE….
RED OCEAN VERSUS BLUE OCEAN
Blue Ocean Strategy
Creating Uncontested Market Space&
Making the Competition Irrelevant
(Cara Mencipta Ruang Pasaran Yang Tiada Tandingandan Menjadikan Persaingan Tidak Relevan)
Key Ideas of BOS
Pursues differentiation and low cost to
open an ocean of new market space
Creates new demand by converting
noncustomers into customers
Offers systematic, reproducible/
replicable and visual tools and
processes for the effective formulation and
execution of blue ocean strategies
NBOS
BOS OR NBOS???
4
W. CHAN KIM,
RENÉE
MAUBORGNE,
INSEAD, 2005.
NEW MARKET MAKES
COMPETITION IRRELEVANT
STRATEGY:
REDUCE, ELIMINATE,
RECREATE & IMPROVE
KEY SUCCESS IS INNOVATION
BLUE OCEAN VS RED OCEAN
High impact to the rakyat
ELIMINATE
What factors should be
eliminated that our
industry takes for
granted?
RAISE
What factors should be
raised well above the
industry standard?
REDUCE CREATE
What factors should be What factors should be
reduced well below the created that the industry
industry standard? has never offered?
BOS Tool: ERRC Grid
Low cost to the government
NBOS
Value
ProfitPeople
What is Strategy?
Definition of Strategy
People Proposition
Value Proposition
Profit Proposition
attracts buyers
enables the company to make money
motivates those working for or with the company to execute the strategy
Two Approaches To Strategy
People
Proposition
Value Proposition
Profit Proposition
Structuralist Approach (Red Ocean Strategy)
EITHER differentiation OR low cost
Reconstructionist Approach (Blue Ocean Strategy)
BOTH differentiation AND low cost
Value Innovation – a Cornerstone of BOS
• Cost savings - elimination or reduction of non essential value attributes
• Costs advantages - economies of scale -by high volumes
• a price which appeals to largest market catchment
• Superior value - raising and/or creating value attributes - really matter to the mass of buyers
Costs
Value for the customer
Value
Innovation
-
+
The obtainable benefits
Steve JobsThe Blue Ocean Thinker
Blue Ocean Ideas
From Red Ocean to Blue
NBOS THINKING
Test Your Awareness
Melihat apa yang dilihat oleh semua tetapi memikirkan apa yang
tidak difikirkan oleh sesiapa
Seeing what everyone is seeing but thinking what nobody has
thought…
Creative Thinking
“The more you benchmark against your competitors, the more you become like them.”
Kim & Maubuorgne
Outsiders Views
The First All Glass Elevator in the World, 1956
Thinking Out of The BoxYour challenge is to draw four straight lines one after another without lifting the pencil which go through the middle of all of the dots.
Strategic Thinking
These are 9 stones laid out on the floor. Can you join up all the stones with 3 straight sticks? The sticks are to be interconnected.
Make a strategic move
Your mental
fence.
Your common
nonsense
Why is it Difficult?
Welfare
of the
People
NBOS?... Perbincangan selepas ini