kasus spi blue bird

8/16/2019 Kasus Spi Blue Bird

1/27

KELOMPOK 1

SISTEM PENGENDALIAN INTERNAL

PENTINGNYA TEKNOLOGI INFORMASI DALAM BISNIS

STUDI KASUS PADA BLUE BIRD TAXI

OLEH:

1. NI PUTU YUNI WIDIASTUTI (1506325008 )

2. IDA AYU SWANITA TRINAYANI (1506325009 )

PROGRAM PROFESI AKUNTANSI

FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS UDAYANA

2016


2/27

BAB I

LATAR BELAKANG

Perseer!"# $e#%e&'" "s" "#*!"# "*s' &' I#&+#es'" "#"r" "*s' *+#,e#s'+#"-

&"# +&e- r"#s$+r"s' ride-sharing /er/"s's +#-'#e "s' /e-! e#e!*"# ''* e!.

Se/""' +&e- r"#s$+r"s' /"r! $e#+-"*"# +-e "*s' *+#,e#s'+#"- er"&"$ +&e- ride

sharing '#' se/e#"r#%" !" er"&' &' /er/""' #e"r". "*"# &' I#&+#es'" $erseer!"#

'#' !" &'r""'*"# +-e +&e- r"#s$+r"s' r+&" &!" +e* ,s +e*. es*' /"'* +e*

*+#,e#s'+#"- "!$!# +e* s""4s"" /!*"# +&e- r"#s$+r"s' -e"- ($eer'#" '&"*

e#e-!"r*"# $-" #++r $+-'s' *!#'# !#!* *e#&"r""# r+&" &!").

Perseer!"# 4%"# s"-" s"!#%" $e#%e/"/#%" "*'/" *e'&"*e"s"# $eer'#"4 '#' er!s

e#*r's"- &"# &"-" s*"-" %"# -e/' /es"r *e!&'"# e!!& &"-" /e#!* &e+

%"# !*!$ /es"r $"&" Se-"s" 22 "re 2016. R'/!"# s+$'r "*s' res' %"# -"#"s &''*!'

se/"'"# s+$'r /""' &"# 7W7 /er&e+ &' /e/er"$" e$" &' "*"r" "#"r" -"'# &'

&e$"# e&!# DPRPR "-"'*+" D7I e&!# 7ee#'#;+ &"# Is"#" er&e*".

A*'/" "*s' '#' *e"e"# &' /er/""' r!"s "-"# &' "*"r" "* er'#&"r*"#. D' /e/er"$"

e$" /"*"# se$" er"&' "*s'4"*s' "#"r*'s er"s!* /e#r+*"# &e#"# $e#e!&'

+e*.

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3/27

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res' ,s -!e 'r& "&"-" s"" >+#" #%""# s+$'r %"# s!&" -e/' &!-! "&" er!s'* +-e

*e"&'r"# $es"'# %"# e/er'*"# $e-"%"#"# %"# -e/' /"'* *e$"&" *+#s!e##%".

!*"# r""s'" -"' "#$" "&'r#%" $es"'# $"r" s+$'r "*s' er/'"s" e/er'*"# -"%"#"#

%"# '&"* -"%"* *e$"&" *+#s!e##%". !-"' &"r' s'se /+r+#"# &e#"# "r"

see#"*#%" '&"* "! e#!#"*"# "r+ ""! e#!#"*"# "r+ *!&" *e#&"r""# !"

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's"-#%" s"$"' s"" '#' *+#s!e# '&"* $!#%" *e-e-!"s""# e'-' "*s' se#&'r' *"re#"

"*s' s!&" &'e#!*"# +-e $e#e-+-" /"#&"r" &' s"#" &e#"# "r'; s'se /+r+#"# "#$"

"r+. D"-" $e#"-""# s"%" %"# -"'# &' se/!" +e- /'#"# -'" &' "#&!# &"# &'

"" $'"* +e- '&"* /er"#' e"#'- "*s' /er"r+ %"# &''#'#*"# "!#%"

&e#"# "-"s"# !#!* +e- erse/! s!&"


4/27

"r"&" *e#&"r""# %"# $r'". T'&"* er"# es*'$!# "r+ ere*" -e/' ""- ("r'; ""s)

/"#%"* *+#s!e# e#"&'*"# -!e 'r& se/""' $'-'"# !"" ere*".

@""# /er!/" *'#' "*s' *+#,e#s'+#"- er/"'* $!# e#&"$" $e#"#"##%". T"*s'

/er/"s's "$-'*"s' +#-'#e e#""r*"# *e!&""# &"# *e#%""#"# %"# -e/' &'/"#&'#

"*s' *+#,e#s'+#"-. ?!*!$ e#*-'* "$-'*"s' &' smartphone -"-! /'s" e-'" "$"*" "&"

"*s' %"# erse&'" &' se*'"r *'" &"# -"*!*"# $ees"#"#. See-" $ees"#"#

er*+#;'r"s' *'" s!&" e#&"$"*"# $er*'r""# "r" %"# "r!s &'/"%"r &"# /'s"

e"#"! $erer"*"# "*s' se"r" real-time &e#"# e*#+-+' PS. "#&'#*"# &e#"#

$ees"#"# "*s' *+#,e#s'+#"- e-"-!' e-e$+# /er/""' *e!&""# "&' '&"* /'s"

&'&"$"*"#. e-! -"' s+"- "r" %"# "! -e/' !r".

e#"&' re#!#"# e#"r'* se/e#"r#%" &e#"# *e"&'r"# "*s' /er/"s's +#-'#e '#'

/!*"#*" se!" $'"* "&' &'!#!#*"# S+$'r &'!#!#*"# *"re#" $e#"s'-"# ere*"

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"r" %"# -e/' *+$e'';) &"# $e#!s"" $!# e"$ e#&"$" *e!#!#"#. "*"

&e#"# e#'#" win-win situation "&' s!&" s""#%" $eer'#" se/""' re!-"+r

-e/' /'"* e#%'*"$' *"s!s '#'. ""'"#" Per"#"# Te*#+-+' I#;+r"s' &"-" D!#'"

's#'s D"-" s!&' *"s!s '#' "*"# &'!r"'*"# $e#'##%" e*#+-+' '#;+r"s' &"-"

e#"-"#*"# s!"! /'s#'s.


5/27

BAB II

IDENTIFIKASI PERUSAHAAN

SEJARAH BLUE BIRD TAXI

Ter'#s$'r"s' &"r' &+#e# &' Er+$" e#"# "r"$"# &"# &+" se+r"# "&'s !#!*

e#&"$"*"# *e/""'""# %"# "*'r#%" er*"/!- /er*" *e/"'*"# see*+r /!r!# /'r!

B-!e 'r&C $!# -"'r -e/' &"r' se*"&"r ""/"# se/!" &+" &"# "r"$"#. I" *'#' e-"

/er*e/"# e#"&' se/!" $er!s"""# r"#s$+r"s' er&e$"# ee#!' "r"$"# &"#

'"4'" /!*"# "#%" /"' $e#&'r' "-"r!" N% !'"r" D+*+s+e+#+ "$' !" /"'

r'/!"# *"r%""#.

P"&" 192 "! se/e-! "*"r" /er*e/"# e#"&' *+" er+$+-'s %"# /er$e#&!&!*

se*'"r 12 !" +r"# -!e 'r& e-" "&'r. ?'*"- /"*"- $er!s"""# '#' %"'! -"%"#"#

+-&e# 'r& %"# *e!&'"# &'*e#"- se/""' ?"#&r" T"*s' se/""' se/!" $er!s"""#

$e#%e&'" "s" se" +/'- %"# *!s!s e-"%"#' $"r" !r#"-'s "s'# ser" $e-"#"# -"'#

%"# /er*!#!# *e "*"r". er&"s"r*"# $e#"-""# erse/! "*" "* $er-! "*!

-"" /"' $er!s"""# !#!* e#&"$"*"# ''# !s"" e#e-+-" $er!s"""# "*s'.

A"-#%" -!e /'r& B!&"C &'&'r'*"# !#!* e#%e&'"*"# "-er#"'; "s" r"#s$+r"s'

/er*!"-'"s %"# e"# /e-! "&" $"&" "*! '!. -!e /'r& e#"&' $e-+$+r

$e#e#""# "r'; "*s' /er&"s"r*"# s'se "r+ ser" e-e#*"$' se-!r! "r"&"#%" %"#

/er4A? &e#"# r"&'+ *+!#'*"s'. U#!* e$er""#*"# *!"-'"s $e-"%"#"#

$er!s"""# $!# e/"#!# se!-" /e#*e- *!s!s !#!* er"" "r"&"#%".

See-" s!*ses /er/'s#'s &' -"%"#"# "*s' re!-er -!e 'r& &"# "*s' limousine +-&e#

'r& ser" !s"" se" +/'- $er!s"""# *e!&'"# e#e/"#*"# !s"" /!s "rer' 'r& $"&" 199. P"&" 1993 -!e /'r& $!# e#"&'r*"# -"%"#"# "*s' e*se*!';

S'-,er 'r&. See-" -e/' &"r' s"! &e*"&e -!e 'r& r+!$ *'#' e'-'*' e$" &','s'

!"".

Pe#"-""# $"#"# e#e-+-" /'s#'s r"#s$+r"s' e#&!*!# !$"%" $er!s"""#

e#e/"#*"# e*#+-+' /"r! &"# e#e-+-" s!/er &"%" "#!s'" ""r e"$ !#!-.


6/27

D"r' *"#+r $!s"#%" &' "*"r" $er!s"""# e-" /er*e/"# $es" er"/" /'s#'s

-"'##%" &e#"# e"$ e$er"'*"# -"%"#"# $e-"#"# se/""' $e&+"#.

Sr"e' $er!s"""# e#er'#*"# $e#'-"'"# "#"ee# er"&"$ s'!"s' &"# $'-'"##%"

e#"# /""'"#" e#e"r !!"# $er!s"""#. Sr"e' /'s" &'!r"'*"# &"-" /e/er"$"

"r". Se/""' +#+ sr"e' /'s" &'e-"s*"# se/""' -'" ;"*+r s'!"s' e*+#+'

$er!s"""# (P+rer 1985) %"'!: $e#%!$-"' $e/e-' $e#"#' $e-"#"# $+e#s'"- &"#

$ers"'#"# &' *"-"#"# $es"'# %"# "&". D"-" $e"s"r"# sr"e' /'s" &'e-"s*"#

se/""' $'-'"# &"r' P: Pr+&! ($r+&!*) Pr'e ("r") Pr++'+# ($r++s') &"# P-"e

(e$") %"*#' $r+&!* "#" %"# "r!s &'"s'-*"# $er!s"""#F &"# /""'"#" "r!s

&'&'sr'/!s'*"# (7+-er 2000). Se&"#*"# &"r' se' '#$! $er!s"""# sr"e' +$er"s'

"&"-" $'-'"# r"#"' s!$-"' $er!s"""# er"s!* "#"ee# r"#"' er"&"$ s!/er4&"%"

&"# *"$"/'-'"s4*"$"/'-'"s. P'-'"# sr"e' !#!* $er!s"""# "#&" se-"-!#%" "&"-"

se/!" $er"#%""# e#"# "$" %"# "r!s &'-"*!*"# $er!s"""# $"&" s'!"s'#%" !#!*

ee#!' !!"# e;'s'e#s' &"# e;e*';'"s#%".

GISI DAN ISI LUE IRD TAI

Visi

‘e#"&' Per!s"""# %"# "$! /er""# &"# e#e&e$"#*"# *!"-'"s !#!*

e"s'*"# *ese"er""# %"# /er*e-"#!"# /"' $"r" s"*e+-&erC

Misi

BT!!"# *'" "&"-" er"$"'#%" *e$!"s"# $e-"#"# &"# e#e/"#*"# ser"

e$er""#*"# &'r' se/""' $e'$'# $"s"r &' se'"$ *"e+r' %"# *'" "s!*'. D"-"

r"#s$+r"s' &"r" *'" e#%e&'"*"# -"%"#"# %"# "#&"- &"# /er*!"-'"s '#' &e#"#

$e#!#""# s!/er &"%" %"# e;'s'e# &"# *'" e-"*!*"##%" se/""' s"! ' %"#

!!.C

P"&" !!#%" er&"$" &e-"$"# *"r"*er's'* $e#'# %"# &"$" &'$"*"' se/""'

$er'/"#"# &"-" $e#%!s!#"# 's' $er!s"""#. S!"! 's' %"# /"'* "&"-" %"#

&"$" e#""/ s"-" s"! ""! -e/' *"r"*er's'* /er'*! '#':


7/27

1. Customer

7e/"#%"*"# $e-"#"# -!e 'r& er"s" $!"s &e#"# $e-"%"#"# %"# &'/er'*"# +-e

-!e 'r& r+!$ &"r' S!$'r %"# s"#" r"" &"# e#!"s"' "-"# se'#" $e#!$"#

$er"%" /"" '" "*"# &'"#"r *e e$" !!"# ser" ?S %"# s"/"r &"-" e#""/

$er"#%""# %"# &'"!*"# +-e $e-"#"#.

2. Produk dan jasa.

e/er'*"# $e-"%"#"# &' -!e 'r& "&"-" BANDALC. A#&"- er!$"*"# "*r+#' &"r'

B""#CC#%""#CC!&"C &"# B personalizeC se'#" $e-"%"#"##%" /'s" /er*e/"#

'&"* -"' se*"&"r e#e/"# !"s e#"#"r*"# $e-"#"# &"r' s"! ''* *e ''* -"'#

"$' &'ses!"'*"# &e#"# $er#""# $e-"#"#. e#%e&'"*"# /er/""' "" -"%"#"#

r"#s$+r"s' !-"' &"r' "*s' re!-er '#" re#"- -'+!s'# &"# /!s !#!* *+#s!e#

se!" '! &'!!*"# ""r $e#!$"# er"s" ""# &"# #%"".

3. Pasar.

ee#"#*"# $ers"'#"# &' $"s"r "&"-" *!"-'"s $e-"%"#"#. U#!* '! -!e 'r&

se#"#'"s" e-"*!*"# '#+,"s'4'#+,"s' &"# $er/"'*"# %"# /er*e-"#!"# &e' *e$!"s"#

$"r" $e-"#"#. O!-e4+!-e -!e 'r& r+!$ erse/"r &' /er/""' '-"%" sr"e's &'

I#&+#es'" se$er' &' "-- e$"4e$" '/!r"# &"# +e- se'#" $e-"#"# &e#"#

!&" e#e!*"# "*s' PUSA7A ""!$!# "*s' s'-,er /'r&. Se-"'# '! "*s'4"*s' %"#

*e-'-'# e#"r' $e#!$"# !" /"#%"* /er+$er"s' &' "-"# r"%" *"re#" "r"&" %"#

&''-'*' /-!e 'r& s"" '#' e#"$"' 19.000 "r"&".

. Teknologi.

-!e 'r& r+!$ e/er'*"# $e#e*"#"# e-"-!' *ee#!"#4*ee#!"# *!s!s %"# "r!s

+-e "r"&"#%" "$"/'-" "*"# !r!# *e "-"# ser" $e#!#""# e*#+-+' PS %"#

e$ere$" ""$ $ees"#"# "*s' er!$"*"# /e#!* #%"" &"r' ser,'e !"-'% %"#

&'s"'*"# +-e -!e 'r& r+!$ !#!* e#&"$"*"# /e#e;' "#*" $"#"# *e$!"s"#

er!"" -+%"-'"s $e-"#"#.

5. Komitmen terhadap pertumbuhan, keuntungan atau stabilitas.


8/27

*+#s'se#s' $e-"%"#"# e#%e-!r! *e$"&" *+#s!e# &"# *"' "*"# er!s/er!s"" !#!*

e/er'*"# %"# er/"'*= !!$ N+#' P!r#++.

6. Konsep Perusahaan.

e$er""#*"# s"#&"r *!"-'"s $e-"%"#"# $r'" se"r" /er*e-"#!"# "&"-" *!#' &"r'

re$!"s' &"# *e/er"s'-"# -!e 'r& r+!$. De#"# ++ -"%"#"# ANDAL %"# "r'#%"

A"# N%""# !&" &"# Pers+#"-'se e#"&'*"# -!e 'r& r+!$ $"r#er er$er"%"

&"-" r"#s$+r"s'.

. Komitmen terhadap image masyarakat.

e#e/"# !"s e#"#"r*"# $e-"#"# &"r' s"! ''* *e ''* -"'# "$' &'ses!"'*"#

&e#"# $er#""# $e-"#"# %"# ""# #%""# &"# !&".

8. Komitmen terhadap karyawan.

?"'r"# +; -!e 'r& r+!$ H+-&'# "%! Pr'""# D+*+s+e+#+ e#%e/! s"-" s"!

"r" %"# &'-"*!*"# "&"-" e#"&'*"# *"r%""# -!e 'r& se/""' *e-!"r" /es"r. D'

-!e 'r& '#' $e*er" "&"-" /"'"# &"r' *e-!"r" /es"r /!*"# *"r%""#. 7'" '#'

$er!s"""# $"&" *"r%". 7"re#" '#' *e-!"r" /es"r er'$"-" /!&"%" &"# "s'#4"s'#

s"-'# $e&!-'. S+$'r *'" !" &'&'*. L"-! /""'"#" "r" e"#!s'"*"# ere*"= ?"r"

-"'##%" "&"-" &e#"# e/"%"r !$" $"r" *"r%""##%" ses!"' &e#"# re!-"s' %"#

&'e"$*"# $eer'#". H'#" *'#' -!e 'r& r+!$ e$!#%"' 30.000 s+$'r &"#

r'/!"# e#"" *er" !#!* '#*""# "#"ee#.

TUJUAN & SASARAN PERUSAHAAN

e$er""#*"# s"#&"r *!"-'"s $e-"%"#"# $r'" se"r" /er*e-"#!"# "&"-" *!#' &"r'

re$!"s' &"# *e/er"s'-"# -!e 'r& r+!$. De#"# ++ -"%"#"# ANDAL %"# "r'#%"

A"# N%""# !&" &"# Pers+#"-'se.

Per!s"""# '#' e-" /er*e/"# se&e'*'"# r!$" se$er' /e#' %"# e#!/!*"#

/""# *!" &"# e#"s'-*"# r'/!# &e&"!#"# &e#"# &""# %"# er!s /er"/"

/"#%"*. D"r' ""- /er!-'r#%" &e#"# 25 *e*!""# "*s' *'#' -!e 'r& e-" e'-'*'

-e/' &"r' 20.000 !#' "r"&". 7'#' "&" 30.000 *"r%""# %"# /er*"r%" &' *"#+r $!s"


9/27

&"# "/"#. T"* *!r"# 9 !" $e#!$"# &"-" se/!-"# er"#*! +-e "r"&" -!e

'r& &' se!-" *+" &' I#&+#es'". !-" $++- e-" e#"$"' 28 ''*. Ar"&" !"

er!s &'re""*"#. Se/"'"# &"r' *e/er"s'-"# /er*" *e"$!"# *"' e#"" *!"-'"s

$e-"%"#"# se-"" /er"!#4"!#. Sr"e' $e#e$""# "r"&" ser" *e!&""#

e#&"$"*"##%" 's"-#%" e-" e/!" -!e 'r& r+!$ er"' $re&'*" se/""'

'r" r"#s$+r"s' %"# "#&"- &"# er$er"%".

STRATEGI PERUSAHAAN

STRATEI "&"-" $e#&e*""# ("r") !! %"# &'-"*!*"# s!"! +r"#'s"s' ""!

$er!s"""# !#!* e#"$"' &"# e$er+-e !!"#. Se&"#*"# TA7TI7 "&"-" "r"4

"r" %"# /ers';" s$es';'* %"# &'-"*!*"# !#!* e#er"$*"# sr"e' %"# &'$'-'.

Sr"e' $er!s"""# '#' &'&"s"r*"# $"&" 3 $'-"r :

• e#"#&"-*"# $"&" $r+&!*

• $e'$'# $"s"r

• &"# '#+,"+r &"-" e*#+-+' "$-'*"s'.

Blue Bird Group afiliasi Ziegler Indonesia "&"-" $r+&!se# &"r' /er/""' $e#%e-"""#

$e#%e-"""# &"# #e"r"4+;4e4"r *e#&"r""# $e"&" *e/"*"r"#.S"-" s"! &"r'

se&'*' $er!s"""# see#'s &' I#&+#es'" $er!s"""# e'-'*' e*#+-+' '#' K're

Res!e &'&'r'*"# $"/r'* $er"*'"# r!* &"-" +'# ,e#!re &e#"# A-/er @'e-er /H

?+ er"# &"# !" /er!/!#"# &e#"# s!$-"' "$' $+$" se-"# $"*"'"#

$e-'#&!# &"# $er"-""# $e"&" *e/"*"r"# -"'##%". @'e-er I#&+#es'" &e#"# /"#"

e-"%"#' "s" "$' I#&+#es'" !" e#e*s$+r r!* $e"&" *e/"*"r"# *e se!-"

#e"r" &' As'"4P"s';'* &"# T'!r Te#". D"r' "*s' *e r!* *+#"'#er -!e 'r& r+!$

er!$"*"# s"-" s"! $er!s"""# !#!* se!" *e/!!"# r"#s$+r"s' "#&". "' /"#%"*

$e#&!&!* '/!*+" I#&+#es'" &"# *+" er/es"r Blue Bird tidak hanya perusahaan taksi

lain – ini telah menjadi cara hidup. '*" Ne Y+r* er*e#"- &e#"# "*s' /er"r#"

*!#'# &"# L+#&+# !#!* "*s' '" "*" "*"r" e'-'*' -!e 'r& !#!* /erer'"

*"s' /"' *""#"# /'r! $e-"%"r"# '! e#"# "-"#4"-"# *+" /es"r %"# s'/!* '#' &"r'

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10/27

r+!$ e-" e-e"' /er/""' +/""# &"# e*se#s' !#!* e#"$"' "r"&" s"" '#'

se*'"r 1.000.

STRATEGI PEMASARAN PERUSAHAAN DENGAN MARKETING MIX

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s"" '#' e#"$"' 19.000 "r"&".


11/27

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12/27

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e!"s*"# ere*".


13/27

A-)(isis *(%)-5 )s)" B(%* Bi"$ .78

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/'s" &'"r"$.


14/27

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15/27

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16/27

BAB III

PEMBAHASAN

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17/27

"s"-" &e#"# *re"','"s '#' &"# e/!" "#!s'" se"*'# e;e*'; &"-"

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18/27

M)->))' I->#",)si T*?-#(#5i

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19/27

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20/27

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24/27

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