history

Meeting and Convention Venue

TOPIC

Jl IKPN Bintaro No 1, Pesanggrahan, Tanah Kusir, Jakarta, Special Capital Region of Jakarta 12330, Indonesia

History

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Modul Trisakti Modul Trisakti Modul Trisakti Modul Trisakti Modul Trisakti

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .A. Trade fairs

• Began in biblical times; beginning of “public” trade fair for craftsmen and artisans.• Early examples – Leipzig Fair in

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .B. Exhibition

• Buyer – seller format in large city in special building (Crystal Palace in London).• Growth of Trade Associations• Trade shows being held at same time as annual meetings• National Association of Exposition Managers (Now – International Association of Exhibitions and

Events)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C. Types of Shows

• Private Shows or Trade Shows:• Typically a business-to-business event.• Exhibitor usually a manufacturer or distributor of products by sponsor.• Examples• National Restaurant Show (NRA in Chicago)• Consumer Electronic Design and Installation Association• International Builders Show• American Society for Cell Biology (ASCB)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .D. Consumer or Trade Shows

• Open to the public and offers products for sale.• Often regional introduction of new products.• Examples

• Gulf Shore Flower, garden and Home Show• The Kansas Sports, Boat & Travel Show• The 2010 Michigan Golf Show in Novi Michigan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .E. Consolidation Show (Or “Combined” or “Mixed” Show):

• Open to both industry buyers and the public.• Hours may vary for each group.• Examples

• Consumer electronics shows• Automobile industry shows

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .F. Economic Forecast

• Signs of Recovery• Attendance, number of exhibits, amount of space, and revenue has declined since 2007, according

to CEIR.• Industry professionals predict a slow-to-moderate growth between 2010 and 2012.• Many corporations reported increasing funding for business-related travel.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G. Exhibition Management Key Players

Exhibition Organizer• Educational and Entertainment programs• Availability of exhibitor demonstrations and training programs• Special sections for new exhibitors or technologies• Celebrity or industry-leading speaker

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• Meal programs• Continuing Education Units (CEUs) and industry certification programs• Spouse, guest, and children programs• Internet access and e-mail centers

Facility Manager:• AKA Convention Service Manager or Event Manager• Assist in arranging logistical details• Telecommunications• Dining arrangements• Setup and teardown times• Transportation

General Service Contractor:• Floor plan development and design• Aisle carpet and signage• Custom and modular booths• Freight handling and shipping• Storing and warehousing materials • Installation, maintenance, and dismantling• Lighting, electronics, sound, a/v, plumbing• Telecommunications and computer requests• Coordination with specialty contractors

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G. Considerations in Planning the Show

Location – Major effect on attendance• Same place year after year• Negotiate good deals• Attendance is steady• Typically for association meetings

• Move to various locations• Attracts visitors, guests, spouses• Varies the local attendance base & allows new attendees

• Rotation between specific cities• Consistency in planning• Familiarity with variety

Shipping and Storage• Outside materials need to be transported and then stored.• Process then reversed.

Marketing and Promotion• Attendance is the key to success.• Need to attract exhibitors and attendees

Marketing and Promotion (continued)• General Sponsorships.• Special Event Sponsorship• Advertising in the Show Daily• Advertising in the Show Directory• Promotional Items Sponsorship

Technology• The impact of the internet on marketing.• Lead retrieval systems – “swipe” an attendee’s card to gather and save info.• RFID – Radio Frequency Identification• CD-ROM’s or flash drives as substitute for hard copies of brochures.

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Risk and Crisis Management• Identifies all potential risks for show management and the exhibitors.• Quantifies each risk to determine the effect it would have it occurs.• Provides assessment of risks.• Provides risk avoidance steps.• Provides risk mitigation steps.