Entrepreneurial Skill:Peluang, Tantangan, Isu-Strategis, Proaktif & Resiko

Ir Bambang Ali Nugroho, MS, DAA, Phd

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Outline

1. Isu-strategis

2. Peluang

3. Tantangan

4. Proaktif

5. Resiko

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Isu Strategis....

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Go green

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Healthy food

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Energy saving

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lifestyle

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1.Isu Strategis

• Go green (exp. cocomesh)

• Lifestyle trend (exp. futsal, fitness, “natasha”)

• Healthy food (physical, functional, emotional)

• Value proposition

• Globalisasi, Otonomi, Demokrasi

• Business without wall

• Hot spicy business...

• etc

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2.Peluang

• Setiap peluang, pasti ada tantangan

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• A wise man will make more opportunitiesthan he finds.

• (Francis Bacon)

• Without an opportunity, there is noentrepreneurship.

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Idea vs. opportunity

• There is a big difference between a businessidea and a business opportunity

• An idea is an opportunity only if it has achance to succeed.

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Generating Ideas and

Identifying Opportunities

1.Assess Your Own Personal Skills and Strengths

– What interests or hobbies do you have that could be

turned into a business opportunity?

– Your greatest business strength will come from doing

something you enjoy and doing it well!

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2.Research Business Publications

– Reviewing business magazines, periodicals and

publications can plant many seeds for new business ideas.

– Franchise directories and distributor listings open doors

to buying already established companies.

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3.Be Aware of Market Trends and Product Needs

– Changing trends in demographics, lifestyles and buying

patterns can provide opportunities to fill a need in your

community.

– By adding value to existing products and services or

identifying local needs that have been overlooked, you

can develop successful business ventures.

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Opportunities :

A.Find a Need and Create an

Opportunity

• Invent a New Product or Service

• Locate a Patent Opportunity

• Assemble a Product

• Become a Supplier

• Combine Components

• Start a Co-operative

• Conduct Market Research for OtherBusinesses

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• Find Uses for Waste Materials

• Target a Small Part of a Large Market

• Pool Small Groups of Consumers withSpecialized Needs

• Create a Market Demand

• Find People with Under-Utilized Skills

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Opportunities :

B.Build on an Existing Business or

Consumer Need

• Market Someone Else’s Product

• Become an Agent

• Become a Distributor

• Become an Import Distributor or Agent

• Become an Export Distributor or Agent

• Replace Imports

• Buy an Existing Business

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Opportunities:

B.Build on an Existing Business or

Consumer Need (contd.)

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• Buy a Franchise

• Recycle an Existing Product

• Add Value to Existing Products

• Substitute Materials in Existing Products

• Package or Unpackage Existing Products

• Improve an Existing Product or Service

• Imitate a Successful Product or Idea

• Find a Good Product That Has Failed

• Offer Discount Goods for Resale

• Customize Existing Products

CHALLENGES...

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Challenges...

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3.Tantangan• Let's look at the results of the survey. The top 9 challenges

for businesses in 2010 are: Business Challenge or Issue

1. Costs and Cost Control 19.4%

2. Leadership, People, Organizational 17.9%

3. Process or Operational Improvement 17.2%

4. Sales, Marketing, Growth 13.4%

5. Resource Utilization 7.5%

6. Strategic Issues 7.5%

7. Competitive Pressures 6.7%

8. Increasing Regulations 4.5%

9. Declining Markets 2.2%

• Source: Survey conducted by Davis M. Woodruff, PE, CMC (2010), President of Management

Methods, Inc. Survey of 331 business leaders from 21 states; 40.5% response rate. 22

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4. Proaktif & Resiko

• Untuk menjadi seorang wirausaha yang berhasil maka

diperlukan kombinasi tiga aspek meliputi

– INNOVATIVENESS,

– RISK-TAKING

– PROACTIVENESS,

• ketiga aspek tersebut merupakan komponen dari

Entrepreneurial Mindset.

• Cenderung mengamati/fokus pada “peluang” ketimbang

“kendala”

• Resiko mustahil di “nol” kan, hanya bisa diminimumkan,

ditransfer atau dihindari

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Being proactive

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Reactive vs. Proactive

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Risk Factor

• Entrepreneur is a risk taker but not agambler

• Calculated vs. uncalculated risks

• Dealing with uncertainty, the entrepreneurhas to identify, assess, evaluate, manage &transfer risk

• Risks (productions, financial, marketing,legal, human resource)

• Not taking a risk is also a risk (self ofestablishment, status-quo)

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Risk & Uncertainty

• The opportunity of profit arises out ofuncertainty surrounding change

• If change is perfectly predictable then noopportunity for profit exists

• The entrepreneur is someone who is preparedto undertake risk in an uncertain world

• Risk exists when we have uncertain outcomesbut those outcomes can be predicted with acertain degree of probability

• True uncertainty arises when the probability ofoutcomes cannot be calculated

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Resume

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ISU

STRATEGIS

PELUANG

TANTANGAN

PROAKTIF

RESIKO

7 Steve Jobs Skills

• 1. DO WHAT YOU LOVE.

• Following your passion mightsound like a soft skill, but SteveJobs has said it's responsible formuch of his success.

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• 2. PUT A DENT IN THE UNIVERSE.

• Passion fuels the rocket, but vision directs the rocket toits ultimate destination. In 1976, when Jobs and SteveWozniak co-founded Apple, Jobs' vision was to put acomputer in the hands of everyday people.

• 3. KICK START YOUR BRAIN.

• Creativity leads to innovative ideas. For Steve Jobs,creativity is connecting things, Jobs believes that abroad set of experiences expands our understanding ofthe human experience

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• 4. SELL DREAMS, NOT PRODUCTS.

• To Steve Jobs, people who buy Apple products are not

"consumers." They are people with hopes, dreams and

ambitions. He builds products to help people achieve their

dreams. He once said, "some people think you've got to be

crazy to buy a Mac, but in that craziness we see genius.“

• 5. SAY NO TO 1,000 THINGS.

• Steve Jobs once said, "I'm as proud of what we don't do as I

am of what we do." He is committed to building products with

simple, uncluttered design. And that commitment extends

beyond products.

• From the design of the iPod to the iPad, from the packaging of

Apple's products, to the functionality of the Web site, in Apple's

world, innovation means eliminating the unnecessary so

that the necessary may speak.

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• 6. CREATE INSANELY GREAT EXPERIENCES.

• Jobs has made the Apple stores the gold standard incustomer service. The Apple store has become theworld's best retailer by introducing simple innovationsany business can adopt to create deeper, moreemotional connections with their customers.

• For example, there are no cashiers in an Apple store.There are experts, consultants, even geniuses, but nocashiers. Why? Because Apple is not in the business ofmoving boxes; they are in the business of enrichinglives. Big difference.

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• 7. MASTER THE MESSAGE.

• Steve Jobs is the world's greatest corporatestoryteller, turning product launches into an art form.

• You can have the most innovative idea in theworld, but if you can't get people excited about it,it doesn't matter.

• For every idea that turns into a successful innovation,there are thousands of ideas that never gain tractionbecause the people behind those ideas failed to tell acompelling story.

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