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IMAM MASYHURIPT. Cendana Teknika Utama
mailto:[email protected]:[email protected] -
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Who Am I Education Background
2013 : Graduated from Information Technology Management MMTInstitute Technology Sepuluh Nopember (ITS)
1998 : Graduated from Mechanical Engineering Brawijaya University (UB) 1991 : Graduated from SMAN 3 Semarang
Work Background CV Cendana Nuansakarya (1997-2003) Co Founder & CTO PT Cendana Teknika Utama
(2003- Sekarang) Komisaris PT Karyatama Solusindo
(2006 Sekarang)
Contact Me 081 5555 88 57 Mail : [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected] -
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What were going to talk about
Product DevelopmentTechnopreneur start from now !Create Value, not just Profit !Enterprise Product Pascal ? Why not ?
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Product vs Project
Multiple Clients vs Specific ClientRevenue per item vs per projectHigh initial investment in dev needed inproductsSource code owned by vendor vscustomer owns itProduct Life Cycle vs Project Life Cycle
Product Development
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Product Life CycleIntroduction
Researching, Developingand then Launching theproductLow level of sales (usuallynegative cash flow)Heavy promotion to makeconsumers aware of theproduct
GrowthFast growing sales (positivecash flow)Expanding market butarrival of competitors
Product Development
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MaturitySlower sales growthRivals enter the market = intense competition +fight for market share
Cash flow should be strongly positiveWeaker competitors start to leave the marketPrices and profits fall
Decline
Falling salesMarket saturation and/or competitionDecline in profits & weaker cash flowsMore competitors leave the market
Product Life Cycle (2)
Product Development
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StrategiesIntroduction
MVP (Minimum Viable Product)Limited, focused distributionPenetration strategy or Skimming Strategy Penetration : Prices are set high initially then gradually
lowered overtime. Good stategy to use if there are fewcompetitors for your product. Skimming : Set your prices very low at the beginning and
then gradually increase them. Good strategy to use ifthere are alot of competitors who control a large portion ofthe market.
GrowthIncrease in distribution outlets - intensive distributionGo for market penetration and (if possible) priceleadershipImprove the product - new features, improved styling,more options Product Development
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MaturityProduct differentiation & productimprovements
Rationalisation of capacityCompetitor based pricingPersuasive advertising
Enter new segmentsDevelop new uses
Strategies (2)
Product Development
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Strategies (3)
s a
l e s
DeclinePrice cutting to maintain competitivenessPromotion to retain loyal customers
Extension strategies: Adding Value Explore new market Product variation
Product Development
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Five Forces Analysis Michael Porter Studi Kasus : Server Pulsa Elektrik
1. Ancaman Pendatang Baru 3000 pemain (thn 2010)
2. Ancaman Produk pengganti Voucher fisik, transaksi bank/
indomart, dsb3. Kekuatan Konsumen
Sistim Piutang vs Deposit Loyalitas konsumen
4. Kekuatan Supplier Regional Stock Hardcluster
5. Persaingan antar server pulsa
Persaingan harga, fasilitas
INDUSTRY COMPETITION
Product Development
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Technopreneur Technopreneur = Technology + Enterpreneur
Istilah lain : Wirausaha berbasis teknologiCyberpreneurship = Technopreneur berbasis internet
Bagaimana memulai ?Temukan market ( riset, solusi atasi problem, dsb)Ciptakan produk memiliki keunggulanGali potensi sumber daya (orang, uang, peralatan)Tentukan market share harga, target penjualan, strategipenjualan, dsb
Inovasi produk Inovasi = Invensi + Komersialisasi
Tahapan :Start-Up Survival Expansion
Technopreneurship
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Manakah Gaya Anda Sebagai Pemilik BisnisStartup?
Pada tahun 2009, ada 59 negara yang dijadikan subyeksebuah lembaga survey enterpreneurship global. 110
juta orang antara usia 18 sampai 64 tahun menjawab
mereka sedang dalam proses memulai bisnis dengangaya mereka masing-masing yang beraneka ragam.Maka lembaga survey tersebut berhasil menarikkesimpulan bahwa gaya founder startup terbagi ke
dalam 6 jenis. Manakah gaya anda?
http://mediabisnisonline.com/infografis-manakah-gaya-anda-sebagai-pemilik-bisnis-startup/
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Manakah Gaya Anda Sebagai Pemilik BisnisStartup?
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Manakah Gaya Anda Sebagai Pemilik BisnisStartup?
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Create Value not Just ProfitFocus on benefit not feature
Pahami kebutuhan pelanggan / penggunaFokus pada fitur yang memberikan benefit
Value PropositionInvestmentSkill and KnowledgeRelationship and Network
Access to market
Market AdoptionIntellectual PropertyBuild and capture Value
Create Value not Just Profit
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Faktor yang harus diperbaiki terus menerusuntuk meningkatkan value kita :
Bisnis pada industri yang tumbuhPertumbuhan sustain bukan lompat-lompatMemiliki potensi menguasai market shareMemiliki keunggulan kompetitif Memiliki cash flow dan profit margin yang baikMemiliki Managemen Tim yang baik (Jangan
menjadi CEO)*CEO = chief everything officer Memiliki legalitas & financial yang baik
Create Value not Just Profit
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Membangun produk enterprise dengan PASCAL, Why not ?
Tahun Produk Keterangan
1997 -
1998-2003 Alat wartel Cendana2000 Berbasis Mikrokontroller Berbasis PC -> Turbo Pascal
2002 PSB Online pertama (Malang) Delphi + PHP + MySQL
2003-2005 Lab Bahasa, Caller ID,SMS Sender
Delphi 3, Delphi 5, Mikrokontroller
2005 Flash e-Voucher Delphi 7, FirebirdSQL
2007 MDPulsa Delphi 7, FirebirdSQL, PHP, MySQL
2008 Digital Signage, AlatAntrian Delphi 7, Delphi 2007
2008 Elang2000 Authorized Dealer Telkomsel Reg.Kalimantan
2009 PPDB Online Nasional Kerjasama dg Kemdikbud.Lazarus/FPC
2010 Stiker Pulsa Delphi Webservices
2012 E-PBB Kerjasama dg TELKOM
2014 Serbabayar, ???
Our Company :
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Terima kasih