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DILEMA INOVASI DAN TANTANGAN BISNIS

Bambang Tjahjadi Guru Besar

Fakultas Ekonomi dan Bisnis Universitas Airlangga

dan Unika Widya Mandala

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Business Environment Dynamics

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Performance

What Drives Performance?

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What Drives Performance?

Performance

STRATEGY A unique way to create value

Organization

Help!!!

TRANSFORMATION

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Our Understanding of Strategy

The Six Blind Men and The Elephant

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From Silo Perspective

Helicopter View A View from the Top

STRATEGY-FOCUS ORGANIZATION

Finance Operation Mktg HR

The Language of STRATEGY

Strategic Perspective

Is Strategy Important?

TO

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Role of

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Paradigm #1: Innovation and Competition

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Role of Innovation?

• Cost Reduction … OR • Unique Value … OR • Stuck in the Middle

Industry

Valu

e Cr

eati

on

Commodity

Brand

Service

Knowledge

Experience

Spiritual

STRUCTURALIST VIEW OF STRATEGY

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Industry

RECONSTRUCTIONIST VIEW OF STRATEGY

Theory of Endogeneous Growth

Schumpeterian Innovation & Creative Entrepreneur

Paradigm #2: Innovation and Entrepreneur

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Value Innovation OR Innovation without Value ?

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Strategy Canvas in Blue Ocean Strategy

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