turtle target market
Post on 14-Apr-2017
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TARGET MARKET OF THE BRAND
INTRODUCTION OF THE BRAND
• Turtle’s journey began in Kolkata, in 1993• A leading brand in menswear fashion• 96 exclusive stores and 1200 multi-brand
outlets across the country• Its two iconic brands – Turtle and London
Bridge
Target Market-Men’s Fashion
Market SegmentationGeographic Demographic Psychographic Behavioural
Country-India States-East and
North basically Area-Urban
Age-18-40 years Sex-Male Family-Nuclear
as well as Joint Education-
College student ,Youngers
Income-20,000-35,000 pm
Social Class Personality Life Style
Attitude Loyalty Occasion Users Stats Usage Rate
Target Market
FLORA
COLOR STORYI chose Tribal print colour for my collection that would complement the garment
and also make it a statement piece with my wardrobe .
Thank You
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