target case competition

What is the Competition?

• Threat• Opportunities

• Weaknesses• Strength

Guest ServiceReputationConvenient

Variety

Lacking In Depth

Not 24/7Lack of Global

Presence

Online retailersChanging guest

purchasing habits

New credit card summary

Interactive Target app

Social MediaNew Chip

SWOT ANALYSIS

Social Media

Target App

Interactive Map

FB/Twitte

r

QR Code

Interactive Store Map

Depth • Expansion multiple story buildings • Enhance guest perception• City Target

Laid Back Environment

Casual section

Modern Look

Bulls eye • Yearly subscription: $60• 1 Day Delivery• Minimum Purchase of $20 from selected group

Expect More. Pay Less.

24/7

• Threat• Opportunities

• Weaknesses• Strengths

Guest ServiceReputation

Convenient VarietyActive Social MediaUpdated Security

Lack of Global Presence

Online retailersChanging guest

purchasing habits

Creating a greater

international presence

SWOT ANALYSIS

Work Cited • "5 Genius Examples of QR Codes in Marketing." 5 Genius Examples of QR Codes

in Marketing. N.p., n.d. Web. 22 Feb. 2014. • "21 QR Code Frequently Asked Questions." NotixTech. N.p., n.d. Web. 22 Feb.

2014. • "History of QR CodeHow Was the QR Code Created? | How Has It Come to Be

Used so Widely? | And What Is Its Future?" History of QR Code. N.p., n.d. Web. 22 Feb. 2014.

• "There Will Be Blood: WeChat’s Payments Prowess Makes It a Target for

Alibaba."PandoDaily There Will Be Blood WeChats Payments Prowess Makes It a Target for Alibaba Comments. N.p., n.d. Web. 22 Feb. 2014.

Kevin MoyEvan Gershoff Bryan LismanEdwin ZhouTeam #12

Questions???