pilgrim xxi
Post on 15-Feb-2017
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www.piligrimxxi.com
j o u r n e y a n d d i s c o v e r w o r l d t h r o u g h ti m e p o r t a l s
AAA
99% of historic monuments around the world have been destroyed. All historical events have disappeared without a trace in time.
Hard to visualize how ruins actually looked like
The problem: time destroys
• They are difficult to satisfy only the ruins• They dream of seeing the legendary places in the
heyday• But all the available information - text, text, text• And finally they feel frustration• For most there is no reason for the return trip
Tourists are attracted fun and entertainment
The problem: frustration
PiligrimXXI is like a time machine. It is an augmented reality mobile application which helps tourists see the past.
bored among the ruins? … turn on time machine!
Solution: the time machine
Product: mobile application
With PiligrimXXI you can:• walk around and discover the interior virtual
buildings • communicate with animated virtual characters• watch broadcasted ancient historical events• use audio guides, virtual video boards and tags• discover other historic locations around
Technology
TOOLS: NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS,Windows Azure.
DESIGNED: for iOS, ANDROID DEVELOPED:• GPS anchor for virtual 3D objects on real
terrain• Technology to create and manage databases
containing arrays of contrasting points on the real terrain
• Gyro technology patch for Vuforia, MetaioPROTECTED:Obtained Russian Governmental Registration for the Computer software
Mission: create a platform that will manage the installation of an augmented reality objects anywhere in the world using the technology markerless position
Technology
Market
535 mln. incoming tourists annually Europe180 mln. who used tablets
1,5 billiontourists annually worldwide
Our immediate aim
Daily 10k visitors per locationtraffic Generation.70 locations in 3 yearsConversion Rate: From 0,5% for 4% paid downloads per location for 3 years
+5 %
Full 3D scenes with GPS anchor
AR guide with 2D pic or Chroma key movie
Markerless AR on wide territories
AR tools
Competition
WE ARE THE FIRST TO USE MARKERLESS AR ON LARGE AREAS!
Consumption patterns
Hey! Seriously...Competitors?
One of AR mobile apps
LOOKING FOR FUN
SUBSTITUTE
• Partnership with the tourism administrations of the regions;
• Integration with tourist services;
• Promotion in social media;
• Preset the application on mobile devices;
• Partnership with providers of mobile Internet;
• Sales through stores of mobile applications;;
Promotion channels
Business model (3-th year)
10 M PAID DOWNLOADS
$ 2.3 APPLICATION'S FEE
TOTAL 240 M VISITORS PER YEAR
70 PILIGRIM XXI LOCATIONS WORLDWIDE
$ 23 M
CON
TRAC
TS
$ 2 M $ 42 M
ADVE
RTIS
ING
B2G B2C B2B
Financial planP&L Year 2 Year 3 Year 4 Revenue $ 20 625 3 555 250 62 171 250 Gross margin $ 14 450 2 809 300 51 549 575 gross profit margin % 70,0% 79,0% 82,9% Operation Profit $ (393750) 952925 45 926 450
operating margin % -1893% 27% 74% Cash Flow Statement Year 1 Year 2 Year 3 Operation CF $ (358 875) 831 375 41 298 800 Investment CF $ 580 075 345 200 – Financial CF $ 580 075 345 200 – FCF $ 221 200 1 176 575 41 298 800
Investments Required investments $ 925 275 580 075 345 200 Economic indicators NPV 817251 >0
discount rate 30%
IRR 193%>30%
PI 2208% >1 PBP 1
The calculations of average conversion value at 1.5% within three years
October 2014: Partnership agreement with EpsonOctober 2014: Web Ready: III place, won the nomination Intel, LENTA.RUAugust 2014: Highest rating (AAA) от Russian Startup RatingAugust 2014: B2B deal to create AR park – mansion Altun, Russia July 2014: 20 000 users the Ludza Castle AR park June 2014: Startup Village: won the nomination Sberbank Technology May 2014: The Microsoft Seed Fund grant
April 2014: Completed B2G deal for the Ludza Castle AR park (Latvia) April 2014: the Russian Startup Tour: St. Petersburg stage winner
Nov 2013: Pre-seed investment of FPPI July 2013: Foundation
Milestones and achievements
2017 Plan: 70 locations, 9 B2G Contracts, 10 mln paid downloads, revenue $67 mln
Team
MaximDoroshenkoCTO
IliaKorguzalovFounder,CEO
Diana SorinaFounder,CMO
TatianaChernikhFounder, Research
IgorRozhdestvenskyMentor
15+marketing and brandingtourist marketpublisherentrepreneur
15 +history and ethnographytourist marketpublisher entrepreneur
8+software development for mobile platforms
15+JournalistEditor,PR
20+PhD in Physics, Theoretical & mathematicalentrepreneur
Natalia Kirichenko – sales, Alex Vishniakov – developer, Stanislav Bayanov – 3D modeller
Resume
Requested investments 2014-15: $750k
Investment aim 2015: Install 30 locations per year and 1.6 m paid downloads
Revenue after investment:2nd year: $3,8М3rd year: $67М
We have:• 20 000 users for 3 mons on our first AR Park – the Ludza Castle• Pre-seed investments we had $170K• Microsoft Seed Fund Grant• 2 B2B2G deal worth $ 67 K• 3 B2G contract to be signed• 3 locations coming soon on B2C market
Saint Petersburg, Russia,+7(911)911-7968
www.piligrimxxi.com info@piligrimxxi.com
Contacts
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