pengaruh postmodern terhadap corporate culture yang membawa perubahan

PENGARUH POSTMODERN TERHADAP CORPORATE

CULTURE YANG MEMBAWA PERUBAHAN DALAM DESAIN

INTERIOR RUANG KERJA

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POSTMODERN OFFICE DESIGN

HYPER COMPETITIVE ENVIRONMENT• KECEPATAN TINGGI• PERUBAHAN TERUS – MENERUS• BANYAK PESAING

DIFFERENT TYPE OF WORK PEMERATAAN HIRARKI & GENDER KEBUTUHAN KOMUNIKASI KOMPUTERISASI INFORMATION ERA DIVERSIFIKASI PERUSAHAAN

PERUBAHAN KEBUDAYAAN

PERUBAHAN DUNIA KERJA

from

PASSIVE

DESIGN

to

ACTIVE

DESIGN

MENGINSPIRASI KARYAWAN MEMBENTUK ETOS KERJA MENCIPTAKAN IMAGE PERUSAHAAN MENINGKATKAN EFISIENSI OPERASIONAL MENINGGALKAN KESAN MENDALAM PADA

KONSUMEN

TUNTUTAN BARU OFFICE DESIGN

MEMPERBESAR PORSI ESTETIKA DAN TEKNOLOGI MEMASUKKAN NILAI BUDAYA (LOKALITAS, SIMBOL,

TEAMWORK, GENDER) INFORMAL LOOK & SPACE PLANNING SEMAKIN TERBUKA FLEXIBILITAS WORKSTATIONS PENCAHAYAAN SEMAKIN BAGUS

DESAIN YANG SPESIFIK

INOVASI OFFICE DESIGN

DESAIN YANG SPESIFIK• CORPORATE & INSTITUTIONAL OFFICES.

• HITECH & BIOTECH OFFICES.

• BANKING, INSURANCE, CONSULTANT & LAW OFFICES.

• MEDIA COMPANY OFFICES.

CORPORATE & INSTITUTIONAL OFFICES

• KEBUTUHANMENONJOLKAN KEUNIKAN IDENTITAS DAN KEBERSAMAAN ANGGOTA, KETERBATASAN DANA

• INOVASIKETERBUKAAN

INFORMAL GATHERING PLACES

MOBILE WORKSTATIONS

DAYLIGTHING

Phillips Beverage Company,

Minneapolis, Minnesota (POSTMODERN HISTORICISM)

Sejarah Existing

Bahan baru><Bahan lama

Warna baru><Warna lama

Sejarah perusahaan

Bar dalam kantor

Penyesuaian dengan yang lama

Bentuk baru bahan diulang

Phillips Beverage Company,

Minneapolis, Minnesota (POSTMODERN HISTORICISM)

Solomon R. Guggenheim Museum, New York

(NEO MODERN)

Sejarah, bentuk, posisi existing

Day ligthing><lamp lighting

Frank Lloyd’s colour

Solomon R. Guggenheim Museum, New York

(NEO MODERN)

Frank Lloyd’s furniture type

Light reflecting surface

Form repetition

McCann-Erickson Advertising,San Fransisco

(NEO MODERN)

Change reflection

Younger client-younger inovative employes

Juxtaposing material, colours & form

Penetrating & Intersection dynamic

Break out space

Unfinished looking

McCann-Erickson Advertising,San Fransisco

(NEO MODERN

HITECH & BIOTECH

• KEBUTUHANMENONJOLKAN TEKNOLOGI TINGGI DENGAN WAJAH YANG LEBIH MANUSIAWI & RAMAH LINGKUNGAN

• INOVASIEXPOSE MECHANICAL ELECTRICAL

JUXTAPOSE TECHNOLOGY DAN POPULAR LOOK

NO STERILE LOOK

Chiron Corporation, Biogenetic Engineering,

Emeryville, California

(NEO MODERN)

Low cost – artistic unfinished

Reflecting ceiling surfaces

Old >< New

Chiron Corporation, Biogenetic Engineering,

Emeryville, California

(NEO MODERN)

Sterile Laboratorium >< Street Concept

Graffiti Artwork

Sybase Corporation, Paris, France

(NEO MODERN)

Cool Technology >< Warm Colour

Logo-Interior Element Shape

Artwork Furniture

Sybase Corporation, Paris, France

(NEO MODERN)

Spiral Repetition (Gesamtkunstwerk)

Public Image >< Functionalism Working Space

Softimage,Santa Monica, California

(NEO MODERN)

Open >< private space blue wall

Stimulating expression – dynamic composition, juxtapose & superimpose

Exposed ceiling – artistic & function

Moving workstations

Cool Technology >< Pop colour

BANKING, INSURANCE, CONSULTANT & LAW OFFICES

• KEBUTUHANTAMPIL ANGGUN DAN BERTRADISI SAMBIL MENGIKUTI PERKEMBANGAN INFORMASI DAN TEKNOLOGI.

• INOVASIMIMIC THEIR CLIENTS

AMBIGU/HYBRID TRADISI DAN TEKNOLOGI

TOKAI BANK, Chicago, Illinois

(NEO-JAPAN MODERNISM)

American functional working spaces >< Japan public spaces

Modern Shoji

Japanesse neutral colour >< high tech material

TOKAI BANK, Chicago, Illinois

(NEO-JAPAN MODERNISM)

Silent design

Modern tokonoma

High tech >< natural

SCUDDER, STEVENS & CLARK Chicago, Illinois

(POSTMODERN CLASSICISM)

Classic public space – Modern working space

Classic colour & material Classic furniture Classic but open approach

SCUDDER, STEVENS & CLARK Chicago, Illinois

(POSTMODERN CLASSICISM)

Rotunda reception – fiber ceiling

Cutting & reduction

Asymetrical Symetri

MEDIA COMPANIES

• KEBUTUHANMENONJOLKAN KARAKTER PEMBAHARU (PEMBERONTAK) TRADISI DAN PENGGUNA TEKNOLOGI TER-MUTAKHIR.

• INOVASIINFORMAL FORM & SPACE PLANNING

HIGH AESTHETICISM

SONY MUSIC INTERNATIONAL,Miami, Florida

(NEO MODERN)

Modern geometry – New composition

Skew grid, curving line

Unfinished – natural – hightech juxtaposition

SONY MUSIC INTERNATIONAL,Miami, Florida

(NEO MODERN)

Miesian Elementarism furniture &

Architectural detail Interwoven / layering (ceiling)

WARNER BROS RECORDS,Nashville, Tennesse

(POSTMODERN – NEO VERNACULAR)

Country music metaphor without cowboy

Regional material

Changing colour

WARNER BROS RECORDS,Nashville, Tennesse

(POSTMODERN – NEO VERNACULAR)

Traditional Rotunda – new style

Warm country colour + black Traditional construction –

new form

STEVE GOLD PRODUCTIONS,New York

(NEO MODERN – TWENTIES REVIVALISM)

Two dimensional space Elementarism detail Mondrian De Stijl in

different colour & composition

Natural palette

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