our goal target users

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Jonas HinnSaara KamppariPhijarana Rattanathikun

Personalized Website ServiceInterface and Interaction DesignSpring 2007

2Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Our Goal Target Users

To create a personalized web experience for novice cooks to explore food, while supporting their dietary constraints.

3Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Key Features

My Kitchen ProfileRecords constraints

My Recipe BoardKeeps current recipes in view

Explore RecipesPersonalized suggestions

Sage SubstitutionsExpert verified

ingredients

4Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Persona: Liz

Working as a temp in a magazine firm, where she is able to surf the internet when work is slow.

She had a late onset of lactose intolerance.

She loved to eat a variety of foods, but never had to worry about a limitation like this before.

5Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Persona: Liz

Liz knew she had to change the way she ate, but lacked the food training to do it on her own.

This is when she found the Food Sage website to help her find recipes that satisfy her constraints.

6Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Persona: Liz

Liz has accumulated many delicious recipes that she enjoys to cook in her cookbook on the Food Sage website.

She likes the exploratory nature of Food Sage, in that she can find new recipes that she might like based on what she has already cooked and the skill level involved.

7Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Demonstration

One day at work, Liz receives an email from her boyfriend that his parents are coming to visit that weekend...

8Saara Kamppari | Jonas Hinn | Phijarana Rattanathikun

Website Flow