merk n e commerce 2011

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© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business

UU Merk No 15 Tahun 2001 Adalah Tanda yang Berupa:

GAMBAR

NAMA

KATA

ANGKA - ANGKA

SUSUNAN atau

KOMBINASI dari unsur-unsur tersebut yang memiliki DAYA PEMBEDA

Digunakan dalam kegiatan perdagangan barang dan jasa

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UU Merk No 15 Tahun 2001

seperangkat aset dan liabilitas yang berkaitan dengan suatu merek, nama dan simbolnya,yang menambah atau mengurangi nilai yang diberikan

oleh sebuah barang atau jasa bagi perusahaan ataupun pelanggan

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UU Merk No 15 Tahun 2001

© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business

THE Perspectives

Merk sebagai Daya Pembeda

Merek tidak boleh memiliki

persamaan pada keseluruhannya

mempunyai persamaan dalam hal

asal, sifat, cara pembuatan dan

tujuan pemakaiannya

Merek tidak boleh memiliki

persamaan pada pokoknya

memiliki persamaan pada

beberapa ciri menonjol terkait

bentuk, cara penempatan dan

bunyi ucapan

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Azas konstitutif di Indonesia, yaitu

pemegang Hak Merek adalah yang

mendaftarkan untuk pertamakalinya di

Direktorat Jenderal HaKI. Ini

menggantikan azas first to use.

first to FILE

THE Perspectives

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Pengajuan Gugatan

terhadap pihak lain yang secara tanpa hak

menggunakan merek yang mempunyai

persamaan pada pokoknya dan pada

keseluruhannya untuk barang atau jasa yang

sejenis meliputi:

Gugatan Ganti Rugi

Penghentian semua perbuatan yang berkaitan

dengan penggunaan merek tersebut

Hukuman yang bisa bersifat alternatif

atau akumulatif

Pemilik Merk

THE Perspectives

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THE Perspectives

Pasal 90 dan Pasal 91

UU Merk 2001

Pelanggaran atas Hak Merek

terdaftar yang sama pada

keseluruhannya dipidana penjara

paling lama 5 (lima) tahun atau

denda paling banyak Rp

1.000.000.000

Pelajari lagi tentang Merk yang berkaitan

dengan penggunaannya dari literatur

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The END continue to e-Commerce

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The Legal Aspects

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Commercial Activities

Via electronic mechanism as media

Through internet web based

The Main Definitions

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On-line trading and servicing

On-line advertising

On-line payment and ordering

On-line Marketing

On-line Tendering

The Main Definitions

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Encryption Decryption

Plaintext

Cipher text

Shared key

Y$3*@ hallo

hallo

The basic Procedures

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The e-Commerce Business Types

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Ps. 1233 Perdata Lahirnya Perikatan

Ps. 1320 Perdata Sahnya Kontrak

Pembuktian dan Alat-alat Bukti

UU Hak Cipta

UU Merk

UU Patent

E-COMMERCE

The Basic Legal Aspects

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Writing evidences

Witnesses

Assumptions, confession

Under oath confession

Ps. 1866 Perdata 164 HIR

UU No.8/1997 Electronic Evidences

The Proof of Evidences

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The Long Relationship

Well-known Trading Partners

Frequent Data-Exchanges

Using Peer to Peer Model

The B2B Main Characteristics

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The B2B on Peer to Peer Model

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Open to Public by

Generic Services

On Demand Services

Client / Web-Server business

processing approach

The B2C Characteristics

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The B2C Procedures and Process

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BUYER

MERCHANT CERTIFICATION

AUTHORITY

Supporting Parties

Account Issuer

Payment Network

Internet Service P

Shipping Co.

The B2C Involved Parties

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Dialog box to create digital

certificate on Microsoft Outlook

The B2C Digital Certificate

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United Nations in Contracts

for International Sale of Goods

(UNCISG) 1980 and 1986

Indonesia has been not ratified yet

UNCISG regulate the International trading

In regard of Business Contract for B2B

The International Regulation

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Jurisdiction

Non - Repudiation

Reciprocity

The International legal Issues to consider

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THANK YOU

For LISTENING

Brand RIGHTS & e-Commerce

Presented by

Sugiharto, SH. MM

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STIE GICI Business School

© 2011