internet consumption in tier
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Mobile Consumption
2012IN TIER II & III
Tier IIMedan, Bandung, Makasar, Semarang, Jogjakarta
Tier IIILombok, Lampung, Palembang, Manado, Aceh, Balikpapan, samarinda, etc
City Landscapes
Facebook become main communication for youth in Rural
Local Manufactures Hold 50-60% Mobile Market in Tier II and IIIAntaranews.com
Games also the main reason for rural people to bought HandphoneInfogadget.com
Love price Rp. 100,000 cheaper but with million optionsBeritadaerah.com
They love to chat via SMS rather than make a voice
Mobile Consumers Lanscape
Nielsen Media 2011
No Manufactures Percent OS Percent1 Nokia 58,48 Symbian 44,58
2 Cross 10 Series 40 14,43
3 Samsung 9,8 Android 12,91
4 Mito 7,6 Unknown 11,11
5 Sony Erricsson 7,26 Sony Erricsson 5,88
6 HT 5,12 RIM 4,45
7 Blackberry 4,59 Samsung 2,98
8 Other 4,75 Ios 1,57
Other 2,09
Statcounter Jan - Sept 2012
Breakdown Handset and OS in Indonesia
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