in mobi jakarta oct 2010

Monetizing Mobile Inventory in Indonesia

October 2010

TODAY’S DISCUSSION

1. INMOBI OVERVIEW

2. CREATIVES – HOW DOES IT LOOK?

3. THE MOBILE OPPORTUNITY IN INDONESIA

4. WHAT DO WE OFFER?

5. WHY INMOBI?

INMOBI OVERVIEW

A BRIEF HISTORY

THE WORLD’S MOBILE AD NETWORK

Funded by Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

ESTABLISHED GLOBAL MOBILE PLAYER

Over 20.3 Billion impressions monthly in

115 countries.

T H E I N M O B I S T O RY

150 EMPLOYEES PROVIDES LOCAL SUPPORT

WE’VE SEEN THE PRESENT

San Francisco, Singapore, London,Japan, India,South Africa

M O B I L E E X P E R T I S E M AT T E R S

Mobile is the ONLY screen in emerging

markets. We started there and are here now.

R AP I D G L O B AL E X PAN S I O N

420 MILLION

20.3 BILLION

MONTHLY IMPRESSIONSJANUARY 09-TODAY-

ACTIVE ADVERTISERSJANUARY 09-TODAY-

60

500PUBLISHER PARTNERSJANUARY 09- 500JANUARY 09-TODAY-

500

5,000OFFICESJANUARY 09-TODAY-

3

6COUNTRIESJANUARY 09-TODAY-

8

115

20.3 BILLION IMPRESSIONS MONTHLY

3.2 BILLION IMPRESSIONS

1.8 BILLION IMPRESSIONS

11.5 BILLION IMPRESSIONS

514 MILLION IMPRESSIONS

2.8 BILLION IMPRESSIONS

A S E L E C T I O N O F P AR T N E R S

P L U S D O Z E N S O F T I E R O N E A P P S

Creatives

Rich, Interactive, Engaging

WE ARE A BROAD SMART PLATFORM

REGION SMART PHONE IMPRESSIONS

NORTH AMERICA 1.6 BILLION

EUROPE 750 MILLION

ASIA PACIFIC 1.5 BILLION

AFRICA 400 MILLION

GLOBAL 4.25 BILLION

300x250 pixels• 125k size max

300x50 pixelsMMA Standard Unit

300x50 pixels• 25k size max

• File Format: GIF, JPG, PNG

• Animated GIF

SMARTPHONE AD SIZES

• 125k size max

• File Format: GIF, JPG, PNG

• Animated GIF 300x250 pixelsIAB Standard Unit

Text Ads• 40 characters long

300x250 pixelsIAB Standard Unit

4 Standard IAB Sizes• 75k size

• Javascript

• File Format: GIF, JPG, PNG

• Animated GIF

160x600 pixels

iPad Formats

10/17/2010 12

728x90 pixelsIAB Standard Unit

468x60 pixelsIAB Standard Unit

pixelsIAB

Standard Unit

Creative Formats

In Banner Search

Local Search

Expandable

VideoVideo

Full Screen

Call to Action Text Ad Graphical Ad

Click to Landing Page Yes Yes

App Downloads Yes Yes

Lead Generation Yes Yes

Store Locator Yes Yes

SMARTPHONE CALLS TO ACTION

Click to Call Yes Yes

Video Play Yes Yes

Click to SMS Yes Yes

Click to Search Yes Yes

Innovative calls to Action

Landing Page

Download

Video

Download Coupon

Lead

The Opportunity

Indonesia InMobi Key Stats

Indonesia Reach

> Over 4 Billion Ads

Indonesia Reach

Nokia / Symbian dominance

Indonesia Reach

Nokia Nokia Nokia..

20

oUR oFFER

Maximizing Mobile Monetization

A FREE SDK TO

B R O AD G L O B AL R E AC H

I N M O B I A D VAN TA G E S

P E R F O R M AN C E T E C H N O L O G Y

AN A LY T I C S & M E AS U R E M E N T

ALL WITH AN ETHOS OF SUPPORT & PARTNERSHIP

Technology Di f ferent ia t ion

700M IMPRESSIONS DAILY

8,000 AD REQUESTS PER SECOND

20 MILLISECOND AD RESPONSE TIME

1 MILLION + CLICKS PER DAY

300 GB DATA PER DAY

10 TB DATA PER MONTH10 TB DATA PER MONTH

185M USERS REACHED

PER MONTH

FEW COMPANIES GLOBALLY CAN MANAGE THIS SCALE AND COMPLEXITY

ZERO DOWNTIME SINCE LAUNCH

&

24/7 OPERATIONAL ANALYTICS

INSTALL THE SDK AND …

24/7 real-time access to our reporting interface.

Get a quick view of the

performance

Get a quick view of the

performance

10/17/2010 23

Track ad spend vs

clicks for each day

Track ad spend vs

clicks for each day

Why InMobi?

The Competitive Advantage

4000

5000

6000

$100

$120

$140

$160

Nu

mb

er

of

Use

rs (

MM

s)

Inte

rnet A

d R

even

ue (

$b

illi

on

)

USER UNDERSTANDING WILL DRIVE EXPONENTIAL GROWTH; 2X THE TOTAL OF PAST

15 YEARS

User Understanding

THE MOBILE REVOLUTION FOR ADVERTISERS

Sources:

1. Morgan Stanley State of Mobile Nov 2009

2. InMobi Estimates May 2010

0

1000

2000

3000

$0

$20

$40

$60

$80

1995 2005 2009 2015

Nu

mb

er

of

Use

rs

Inte

rnet A

d R

even

ue (

$

Internet Ad Revenue No. of Internet Users

Destination

Intent

SOME OF THE BEST COMPANIES OF INTERNET ERA REACHED ABOUT 40-50 MILLION USERS IN ABOUT 20Q; FB REDEFINED THAT!

Us

er

Re

ac

h (

MM

)

PERSPECTIVE ON OUR GLOBAL REACH

Us

er

Re

ac

h (

MM

)

IN JUST 9QS, INMOBI’S OBTAINED THE SAME REACH FACEBOOK ACHIEVED IN 20

Us

er

Re

ac

h (

MM

)

MUST BUY GLOBAL REACH

Us

er

Re

ac

h (

MM

)

Key Differentiators

Advanced analytics capability

with best-in-class reports

Better response times and

scale

Better monetization across all

device platforms

Dedicated regional team for

every geography

Media independence and

complete publisher support

THE ONE-STOP SHOP TO OVER 185 MILLION USERS GLOBALLY

THE CUSTOMER DISCOVERY MOBILE AD NETWORK WITH

20.3 BILLION AD IMPRESSIONS PER MONTH

SHOBHIT.SHUKLA@INMOBI.COM

EMMANUEL.ALLIX@INMOBI.COM