in mobi jakarta oct 2010
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Monetizing Mobile Inventory in Indonesia
October 2010
TODAY’S DISCUSSION
1. INMOBI OVERVIEW
2. CREATIVES – HOW DOES IT LOOK?
3. THE MOBILE OPPORTUNITY IN INDONESIA
4. WHAT DO WE OFFER?
5. WHY INMOBI?
INMOBI OVERVIEW
A BRIEF HISTORY
THE WORLD’S MOBILE AD NETWORK
Funded by Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
ESTABLISHED GLOBAL MOBILE PLAYER
Over 20.3 Billion impressions monthly in
115 countries.
T H E I N M O B I S T O RY
150 EMPLOYEES PROVIDES LOCAL SUPPORT
WE’VE SEEN THE PRESENT
San Francisco, Singapore, London,Japan, India,South Africa
M O B I L E E X P E R T I S E M AT T E R S
Mobile is the ONLY screen in emerging
markets. We started there and are here now.
R AP I D G L O B AL E X PAN S I O N
420 MILLION
20.3 BILLION
MONTHLY IMPRESSIONSJANUARY 09-TODAY-
ACTIVE ADVERTISERSJANUARY 09-TODAY-
60
500PUBLISHER PARTNERSJANUARY 09- 500JANUARY 09-TODAY-
500
5,000OFFICESJANUARY 09-TODAY-
3
6COUNTRIESJANUARY 09-TODAY-
8
115
20.3 BILLION IMPRESSIONS MONTHLY
3.2 BILLION IMPRESSIONS
1.8 BILLION IMPRESSIONS
11.5 BILLION IMPRESSIONS
514 MILLION IMPRESSIONS
2.8 BILLION IMPRESSIONS
A S E L E C T I O N O F P AR T N E R S
P L U S D O Z E N S O F T I E R O N E A P P S
Creatives
Rich, Interactive, Engaging
WE ARE A BROAD SMART PLATFORM
REGION SMART PHONE IMPRESSIONS
NORTH AMERICA 1.6 BILLION
EUROPE 750 MILLION
ASIA PACIFIC 1.5 BILLION
AFRICA 400 MILLION
GLOBAL 4.25 BILLION
300x250 pixels• 125k size max
300x50 pixelsMMA Standard Unit
300x50 pixels• 25k size max
• File Format: GIF, JPG, PNG
• Animated GIF
SMARTPHONE AD SIZES
• 125k size max
• File Format: GIF, JPG, PNG
• Animated GIF 300x250 pixelsIAB Standard Unit
Text Ads• 40 characters long
300x250 pixelsIAB Standard Unit
4 Standard IAB Sizes• 75k size
• Javascript
• File Format: GIF, JPG, PNG
• Animated GIF
160x600 pixels
iPad Formats
10/17/2010 12
728x90 pixelsIAB Standard Unit
468x60 pixelsIAB Standard Unit
pixelsIAB
Standard Unit
Creative Formats
In Banner Search
Local Search
Expandable
VideoVideo
Full Screen
Call to Action Text Ad Graphical Ad
Click to Landing Page Yes Yes
App Downloads Yes Yes
Lead Generation Yes Yes
Store Locator Yes Yes
SMARTPHONE CALLS TO ACTION
Click to Call Yes Yes
Video Play Yes Yes
Click to SMS Yes Yes
Click to Search Yes Yes
Innovative calls to Action
Landing Page
Download
Video
Download Coupon
Lead
The Opportunity
Indonesia InMobi Key Stats
Indonesia Reach
> Over 4 Billion Ads
Indonesia Reach
Nokia / Symbian dominance
Indonesia Reach
Nokia Nokia Nokia..
20
oUR oFFER
Maximizing Mobile Monetization
A FREE SDK TO
B R O AD G L O B AL R E AC H
I N M O B I A D VAN TA G E S
P E R F O R M AN C E T E C H N O L O G Y
AN A LY T I C S & M E AS U R E M E N T
ALL WITH AN ETHOS OF SUPPORT & PARTNERSHIP
Technology Di f ferent ia t ion
700M IMPRESSIONS DAILY
8,000 AD REQUESTS PER SECOND
20 MILLISECOND AD RESPONSE TIME
1 MILLION + CLICKS PER DAY
300 GB DATA PER DAY
10 TB DATA PER MONTH10 TB DATA PER MONTH
185M USERS REACHED
PER MONTH
FEW COMPANIES GLOBALLY CAN MANAGE THIS SCALE AND COMPLEXITY
ZERO DOWNTIME SINCE LAUNCH
&
24/7 OPERATIONAL ANALYTICS
INSTALL THE SDK AND …
24/7 real-time access to our reporting interface.
Get a quick view of the
performance
Get a quick view of the
performance
10/17/2010 23
Track ad spend vs
clicks for each day
Track ad spend vs
clicks for each day
Why InMobi?
The Competitive Advantage
4000
5000
6000
$100
$120
$140
$160
Nu
mb
er
of
Use
rs (
MM
s)
Inte
rnet A
d R
even
ue (
$b
illi
on
)
USER UNDERSTANDING WILL DRIVE EXPONENTIAL GROWTH; 2X THE TOTAL OF PAST
15 YEARS
User Understanding
THE MOBILE REVOLUTION FOR ADVERTISERS
Sources:
1. Morgan Stanley State of Mobile Nov 2009
2. InMobi Estimates May 2010
0
1000
2000
3000
$0
$20
$40
$60
$80
1995 2005 2009 2015
Nu
mb
er
of
Use
rs
Inte
rnet A
d R
even
ue (
$
Internet Ad Revenue No. of Internet Users
Destination
Intent
SOME OF THE BEST COMPANIES OF INTERNET ERA REACHED ABOUT 40-50 MILLION USERS IN ABOUT 20Q; FB REDEFINED THAT!
Us
er
Re
ac
h (
MM
)
PERSPECTIVE ON OUR GLOBAL REACH
Us
er
Re
ac
h (
MM
)
IN JUST 9QS, INMOBI’S OBTAINED THE SAME REACH FACEBOOK ACHIEVED IN 20
Us
er
Re
ac
h (
MM
)
MUST BUY GLOBAL REACH
Us
er
Re
ac
h (
MM
)
Key Differentiators
Advanced analytics capability
with best-in-class reports
Better response times and
scale
Better monetization across all
device platforms
Dedicated regional team for
every geography
Media independence and
complete publisher support
THE ONE-STOP SHOP TO OVER 185 MILLION USERS GLOBALLY
THE CUSTOMER DISCOVERY MOBILE AD NETWORK WITH
20.3 BILLION AD IMPRESSIONS PER MONTH