102 daftar pustaka galih prasetya, edy yulianto sunarti...
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102
DAFTAR PUSTAKA
Galih Prasetya, Edy Yulianto Sunarti (2014). Pengaruh Brand Image Terhadap
Keputusan Pembelian pada Aqua journal of Univеrsitas Brawijaya Malang
Yu-Chen Chen *, Rong-An Shang, Chen-Yu Kao, (2009) Electronic Commerce
Research and Applications, journal homepage: www.elsevier.com/locate/ecra
Kotler Keller. 2015 Marketing Management 15, Published by Pearson Education, Inc.
2016
Kotler,Amstrong, 2014 Principle Of Marketing, Published by Pearson Education, Inc.
2015
Journal of Arts & Social Sciences Vol 2, Issue 1, 26 -36 (2018) Determinants of Brand
Image and their Impacts on Purchase Intention of Grab * Thoo Ai Chin Nur Ain
Nasyazwanie Salimi Zuraidah Sulaiman Faculty of Management,
Universiti Teknologi Malaysia, Malaysia
British Journal of Marketing Studies epartment of Business Administration,
McPherson University, Seriki Sotayo, P.M.B. 2094, Abeokuta, Nigeria.2015
Buchari Alma., 2016 Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta
Sekaran, Uma. 2011. Metode Penelitian untuk Bisnis. Jakarta: Salemba Empat.
Mahotra, 2008. Marketing Research An Applied Orientatio, International
Edition:Pearson
Mahotra, 2009. Marketing Research An Applied Orientatio, International
Edition:Pearson
103
Sugiyono. 2017. Statistika untuk Penelitian. Cetakan ke-28. Bandung: Alfabeta.
Dr. Vahidreza Mirabi, Hamid Akbariyeh, Hamid Tahmasebifard.2015.
A Study of Factors Affecting on Customers Purchase Intention.
Journal of Multidisciplinary Engineering Science and Technology. Vol 2 Issue
A.A Ngurah Dianta Esa Negara, Zainul Arifin, Inggang Perwangsa Nuralam.2018.
Pengaruh Kualitas Produk dan Brand Image terhadap minat beli.
Jurnal Administrasi Bisnis
Dr.D. Rajasekar., Dr.R.Srinivasan.2017.
Impact of Brand Image on Customers Buying Behaviour-an Empirical Analysis.
Indian Journal Of Applied Research. Issue 8.
Qin Bian, Sandra Forsythe. 2011. Purchase intention for luxury brands:
A cross cultural comparison. Journal of Business Research.Elsevier.
McPherson University, Seriki Sotayo.2015. The Influence Of Brand Image and
Promotional Mix on Consumer Buying Decision-A study of beverage consumerin
Lagos State, Nigeria. British Journal of Marketing Studies.
Veronika.2016. Penagruh Brand Image Terhadap Minat Beli Konsumen,
Dengan Brand Image sebagai variabel Mediasi. Skripsi Universitas Sanata
Dharma.
Octavina Benazir Kumala. 2012. Pengaruh Word Of Mouth terhadap Minat Beli
Konsumen Pada Tune Hotels Kuta-Bali. Skripsi. Universitas Indonesia.
Archna Vahie and Audhesh Paswan. 2006. Private label brand image its relationship
with store image and national brand. department of Marketing and Logistics,
University of North Texas, Denton, Texas. International Journal of Retail &
104
Distribution Management Vol. 34 No. 1, 2014.
Kotler, Philip And Gary Amstrong.2016. Principles of Marketing ( Global Edition ).
Edisi 5e. England:Pearson
https://aqua.co.id/brand/caaya-by-aqua
https://kumparan.com/@kumparanfood/angkat-cita-rasa-lokal-danone-aqua-luncurkan-
rangkaian-teh-caaya
https://www.indonesia-investments.com/id/bisnis/komoditas/teh/item240?
https://ekonomi.kompas.com/read/2018/09/27/150000226/cerah-masa-depan-industri-
makanan-dan-minuman-di-indonesia
https://repository.widyatama.ac.id/xmlui/bitstream/handle/123456789/8887/Bab%202.p
df?sequence=10
https://caaya.co.id/indonesiayangsebenarnya/.
https://www.wartaekonomi.co.id/read193618/berebut-manisnya-industri-minuman-teh-
dalam-kemasan.html
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