06 - advertising matakuliah: g0622/bahasa inggris 1 tahun: 2005 versi: 1.01
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TRANSCRIPT
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06 - Advertising
Matakuliah : G0622/Bahasa Inggris 1Tahun : 2005Versi : 1.01
![Page 2: 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01](https://reader033.vdokumen.com/reader033/viewer/2022061618/56649d485503460f94a235da/html5/thumbnails/2.jpg)
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.
• Membuat ‘summary’.
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Outline Materi
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Quote of the Week
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Definition of Advertising
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1. Introduction
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1. Introduction
• Which advertisement do you like best ? Why?
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Good & bad advertisement
• What makes a good advertisement ?• Do you think that the advertising practices described are
acceptable ?• Which of the statements do you agree with ?
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Book
• Answer comprehension questions to check understanding of topic vocabulary and concepts.
![Page 10: 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01](https://reader033.vdokumen.com/reader033/viewer/2022061618/56649d485503460f94a235da/html5/thumbnails/10.jpg)
In class / Assignment:
• Discuss good and bad advertisements and the effects of advertisements.
– See Assignment 06-01: Discussion
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2. Vocabulary
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Advertising media & methods
• Media
• Methods
• Verbs
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Book:
• Use vocabulary to describe advertising media and methods.
![Page 14: 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01](https://reader033.vdokumen.com/reader033/viewer/2022061618/56649d485503460f94a235da/html5/thumbnails/14.jpg)
In class / Assignment:
• Discuss the media and methods used in advertising.
– See Assignment 06-02: Discussion Board Activity
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3. Reading
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Outdoor advertising
• Segments• Soaring• Mass market• TV slot• Kiosks
![Page 17: 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01](https://reader033.vdokumen.com/reader033/viewer/2022061618/56649d485503460f94a235da/html5/thumbnails/17.jpg)
Book:
• Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.
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Outdoor advertising
• Billboards• Transport• Street furniture
– Bus shelters
– Public toilets
![Page 19: 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01](https://reader033.vdokumen.com/reader033/viewer/2022061618/56649d485503460f94a235da/html5/thumbnails/19.jpg)
4. Listening
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Book:
• Listen to a business expert speak about successful advertising and extract meaning.
• Andrew Pound - a marketing manager for Kraft Jacobs Suchard
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In class / Assignment:
• Write a summary comparing the marketing strategies of two carmakers.
– See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
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Summary
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Assignments
• 06-01: Discussion• 06-02: Discussion Board Activity• 06-03: Web Research and Writing Assignment:
Analysis of Advertising Strategies• Due next week