tugas softskill b. inggris

8/19/2019 Tugas Softskill B. Inggris

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Name: Winda Heryana

NPM : 17212734

Class :4EA28

Task : Sofskill En!lis"

Title scientific writing :

ANALYSIS OF MARKETING STRATEGIES IN BOOTS SALES AT PT. PARAMA

MOBILINDO TNAS



A#ST$ACT%&N

Winda Heryana' 17212734

TITLE: ANALYSIS OF MARKETING STRATEGIES IN BOOTS SALES AT PT. PARAMAMOBILINDO TNAS

PI De!"rt#ent $f M"n"ge#ent% F"c&lt' $f Ec$n$#ics% ni(ersit' G&n")"r#"% *+,-

Ke'w$r)s: M"reting Str"teg'% S/OT An"l'sis% M"tri0 IFAS EFAS

12ii 3 4, 3 "tt"c5#ent6

S&ccess $r f"il&re $f c$#!"nies )$ing 7&siness in t5e 7&siness w$rl) is (er' #&c5

)eter#ine) 5$w t5e c$#!"n' in #"reting str"tegies. S$ t5"t t5e #"reting str"teg' is (er'

i#!$rt"nt f$r c$#!"nies w5ere t5e #"reting str"teg' is 5$w t$ "c5ie(e t5e g$"ls $f "

c$#!"n'. In t5e 7&siness r&n t5e c$#!"n' cert"inl' re8&ires " #"reting str"teg' t5"t iss&it"7le "n) effecti(e wit5 7&sinesses t5"t t5e' r&n. It "i#s t$ "ttr"ct #$re c$ns&#ers "n)

incre"se s"les s$ it c"n 7e !r$fit"7le "n) s&ccessf&l.

/riting% entitle) 9An"l'sis $f M"reting Str"tegies In B$$st S"les At PT. P"r"#"

M$7ilin)$ T&n"s "i#s t$ )eter#ine t5e #"reting str"teg' &n)ert"en 7' PT. T&n"s

M$7ilin)$ P"r"#" if &sing S/OT "n"l'sis "n) )eter#ine t5e s&ccess $f #"reting str"tegies

t$ incre"se s"les. T$ )eter#ine t5ese res&lts t5e "&t5$rs &sing Met5$) S/OT "n"l'sis t$$l.

T5e "&t5$r !r$)&ces t5e )"t" fr$# t5e "n"l'sis $f IFAS "n) EFAS #"tri0 t5"t

!$siti$ns t5e c$#!"n' t$ 7e in 8&")r"nt , is t5e gr$wt5 $f Gr$wt5. T5is is " sit&"ti$n t5"t is

(er' !r$fit"7le f$r t5e c$#!"n'. T5is #e"ns t5"t PT. T&n"s M$7ilin)$ P"r"#" $riente)gr$wt5 7' t"ing ")("nt"ge $f $!!$rt&nities "n) strengt5s t5"t e0ist "n) "($i) "n)

#ng&r"ngi i#!en)ing t5re"t fr$# t5e $&tsi)e "n) fi0 we"nesses t5"t e0ist. T5e str"teg'

s5$&l) 7e "!!lie) in t5ese circ&#st"nces is t$ s&!!$rt "ggressi(e gr$wt5 !$lic'.

Bibliography (2000-2015)



TA#(E &) C&NTENTS

P"ge

Title !"ge .......................................................................................................... i

Origin"lit' st"te#ents "n) !&7lic"ti$ns ........................................................... ii

R"tific"ti$n ........................................................................................................ iii

ABSTRAT ...................................................................................................... i(

F$rew$r) ........................................................................................................... (

$ntents ............................................................................................................ (ii

List $f T"7les .................................................................................................... 0i

List $f Fig&res .................................................................................................. 0ii

CHAPTE$ % : %NT$&*+CT%&N

,., B"cgr$&n) .............................................................................................. ,,.* F$r#&l"ti$n Pr$7le#s An) Li#it"ti$ns .................................................. *

,.*., Pr$7le# F$r#&l"ti$n .............................................................. *

,.*.* Li#it"ti$ns .............................................................................. ;

,.; Interest Iss&e ............................................................................................. ;

,.< Benefits Rese"rc5 ..................................................................................... ;

,.- Rese"rc5 Met5$)s ...................................................................................... <

,.-., Rese"rc5 O7=ect ........................................................................ <

,.-.* D"t" > ?"ri"7le .......................................................................... <

,.-.; D"t" $llecti$n Met5$) ............................................................ <

,.-.< An"l'sis T$$ls se) ................................................................. -

CHAPTE$ %%: THE&$ET%CA(

*., Fr"#ew$r T5e$r' ...................................................................................... 4

*.,., Definiti$n $f Str"teg' ................................................................... 4

*.,.* Definiti$n $f M"n"ge#ent Str"teg' ........................................... @

*.,.; Definiti$n $f M"reting ...............................................................

*.,.< Definiti$n $f M"reting Str"teg' ................................................ ,+



*.,- $nce!t M"reting Str"teg' .......................................................... ,+

*.,4 M"reting Mi0 ................................................................................ ,,

*.* St&)' $f Si#il"r Rese"rc5 ............................................................................ ,<

*.; An"l'sis T$$l ................................................................................................ ,4

*.;., Definiti$n $f S/OT M"tri0 An"l'sis ........................................... ,4

*.;.* P&r!$se Of S/OT An"l'sis ........................................................... ,

*.;.; Benefits In B&siness S/OT An"l'sis ........................................... *+

*.;.< F"ct$rs Affecting S/OT ................................................................. **

*.;.- M"tri0 Str"teg' E0tern"l F"ct$rs ...................................................... *<

*.;.4 M"tri0 Str"teg' Intern"l F"ct$r ....................................................... *

*.;.@ M"tri0 TO/S $r S/OT .................................................................. ;,

CHAPTE$ %%%: $ESEA$CH METH&*S

;., Rese"rc5 O7=ect .............................................................................................. ;;

;.* D"t" > ?"ri"7le ................................................................................................ ;;

;.; D"t" $llecti$n Met5$)s ................................................................................ ;;

;.< Met5$) $f An"l'sis ........................................................................................ ;<

;.<., M"tri0 Str"teg' E0tern"l F"ct$rs ................................................... ;<

;.<.* M"tri0 Str"teg' Intern"l F"ct$r ....................................................... ;4

;.<.; M"tri0 TO/S $r S/OT .................................................................. <+

CHAPTE$ %,: *%SC+SS%&N

<., Rese"rc5 O7=ect D"t" An) Pr$file ................................................................... <<

<.,., A Brief Cist$r' $f t5e $#!"n' ...................................................... <<

<.,.* Org"ni"ti$n"l Str&ct&re .................................................................. <-

<.,.; ?isi$n "n) Missi$n Org"ni"ti$n ................................................... <4

<.* M"reting Str"teg' "t PT. T&n"s M$7ilin)$ P"r"#" .................................... <@



<.*., M"reting Mi0 <P ............................................................................. <@

<.*.* An"l'sis $f M"reting Mi0 ............................................................... -,

<.; S/OT An"l'sis In. T&n"s M$7ilin)$ P"r"#" ................................................ -*

<.< S&##"r' $f Res&lts .......................................................................................... -@

<.<., M"reting Mi0 1#"reting #i06 At PT. T&n"s M$7ilin)$ P"r"#" ..-@

<.<.* S/OT An"l'sis ................................................................................ -

CHAPTE$ ,: C&NC(+S%&NS AN* $EC&MMEN*AT%&NS

-., $ncl&si$n ...................................................................................................... -

-.* S&ggesti$ns ..................................................................................................... 4+

REFERENES ..................................................................................................... 4,

ATTACMENT

tugas softskill b. inggris

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