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8/13/2019 Tugas Bhs Bisnis Ingris

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Business English

( taken from MAKET LEADER)

UNIT 1

BRAND

A! List some of "our fa#ourite $ran%s! Then ans&er these 'uestions!

1. Are they International or national brands? They are International Brands

2. What image and qualities does each one have?

phrases to help you.Image and qualities of each br ands is cool and durable

3. Why do people buy brands?Because the people want to dress stylish and

fashionable

4. Why do you think some people dislikes brands?Because the brands is not reliable

. !o" loyal are you to the brands you have chosen?I will loyal if product of thebrands is well-made and have top of range

#or e$ample% "hen you buy &ean% do you al"ays buy 'evi(s

B! A reent sur#e" name% the $ran%s $elo& as the &orl%s to* ten! +hih %o

"ou think is num$er one, Rank the others in or%er!

Ans&er -

1! .oa/ola

0! IBM

! Mirosoft

2! 3E4! Nokia

5! MDonal%

6! Intel

7! Disne"

8! Mere%e9 Ben9

1:! Marl$oro

;;;;;;;;;Data terse$ut sa"a %a*atkan %ari situs Rank of glo$al Bran%s;;;;;;;;


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B! .om*lete these sentenes &ith &or% *artnershi*s from e=erise A

BRAND

1. the creation o) *irgin +ola% *irgin Air% *irgin ,ail and *irgin bride is an

e$ample o) -brand streching---.contoh/

2. +onsumers "ho al"ays buy 'evi(s "hen they need a ne" pair o) &eans are

sho"ing -Brand awareness-

3. not enough people recogni0e our logo "e need to spent a lot more on raising

-.Brand Image-.

>R?DU.T

1. avid eckham advertising *oda)one is an e$ample o) -product

endorsement-- contoh/

2. A -Product launch.. consists o) introduction% gro"th % maturity and decline.
http://datalam.files.wordpress.com/2009/11/sdf.jpghttp://datalam.files.wordpress.com/2009/11/alam1.jpg


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3.


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+hih are use% &ith $oth,

;sually (#imple present tense)this year (#imple present continuous tense)

every day (#imple present tense)no" (#imple present continuous tense)=)ten (#imple present tense)

no"adays(#imple present tense and #imple present continuous tense)once a month (#imple present tense)+urrently (#imple present continuous tense)

at the moment (#imple present continuous tense)

these days (#imple present continuous tense)

+. +omplete these sentences "ith the present simple or the present continuous

)orms o) the verbs in brackets.

1.a. @his year "etryingtry/ to develop a brand "ith personality.

b. We usually develop develop/ brands that say something.

2. a. o"er)ul brand names createcreate/ strong costumer loyalty.b. At the moment "e loo'ing look/ )or a ne" brand name that suggests something

about the product(s bene)its and qualities.

3. a. '(=real sells sell/ cosmetics and toiletries to customers around the "orld.b. @his year '(=real investing invest/ over 1H>Jm in , K .

4. a. @he marketing department al"ays'eepkeep/ "ithin its budget.

b. ecause the company made a loss last year% the marketing departmenttrytry/ to

reduce costs.

D! .om*lete the te=t $elo& &ith the *resent sim*le or *resent ontinuous forms of

the #er$s in $rakets!

At the moment I wor'ing"ork/ )or a cosmetics company. We o))er a )ull range o)

cosmetic products and sellsell/ cosmetics and toiletries around the "orld. =ur main

cosmetics brand dominatedominate/ the #rench market and it doing do/ "ell in the resto) 7urope at the moment% too. In )act% the brand become become/ more and more popular

throughout the "orld and our market sharegrow gro"/ everyday.

We usually develop develop/ and etende$tend/ productsunder our e$isting brandname. @he brand is distinctive and standsstand/ out )rom the competition. !o"ever% this

year "e creatingcreate/ a completely ne" brand o) cosmetics.

Disussion

T&o >romotions

A!+ork in *airs! tu%ent A rea%s ase 1 an% ans&ers the 'uestions! tu%ent B rea%

.ase 0 an% ans&er the 'uestions!

.ase 1 - arle" Da#i%son!

In 2>>3 the !arley avidson brand "as 1>> years old. Although its brand image is based


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on the spirit o) "ild and rebellious youth such as arlon rando in the )ilm @he Wild

=ne 1L4/% the typical consumer is very di))erent. @hey are likely to be rich% middleaged

accountants trying to recapture their youth. @he average age o) !arley avidson

customers is 4F compared "ith 3F )or the rest o) the motorbike industry. At the party tocelebrate the centenary% the surprise per)ormance "as actually 7lton 6ohn% rather than the

,olling


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ma'es construction and agricultural equipment such as tractors earth-moving

vehicles and loading machines.

4. +an you think o) a similar e$ample o) brand:stretching in your country?

;se)ul 'anguage

UNIT 0

TRA


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. return(3) e. economy class.

F. #ree"ay(%) ). single

G. rest room(!) g. parking lot

H. elevator (B)h. undergroundL. coach class(2) i. hand luggage

1>. timetable (*)&. round trip

11. car park($) k. do"nto"n.B!+ork in *airs! Use &or%s or *hrases in Amerian English from e=erise A to

om*lete the te=t $elo&!

y last overseas business trip "asa nightmare )rom start to )inish. #irst o) all there "as a

delay on the "ay to the airport as there "as an accident on the motorwayWhen I got

there I )ound the lo"er level o) the airportpublic toilet"as )looded. 5e$t my handluggage"as closed and there "ere no cabs at all. A)ter long time trying to read the

schedule and "aiting )or )orty minutes% "e )inally got a bus economy classand )ound the

hotel% but thelift "asn(t "orking and our rooms "ere on the )i)th )loor.

Rea%ing

Air RageA! Ans&er these 'uestions $efore "ou rea% the artile!

1% What "as your "orst e$perience "hen traveling by air?I don5t worst eperience when

travelling by air because I have never travelling by air

2. Why do some people get angry "hen they are traveling on a plane?Because the flightoften was a delay a cancellations and service from the flight company not satisfy

Roa% ragers in the sk"

B" Derek Bro&n

Airlines and their long:su))ering customers are reporting a steep climb in air rageincidents.


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issues is re)lected in a number o) ne" internet sites "hich critici0e the airline and demand

better service. =ne o) the sites is demanding an air passengers( ill o) ,ights.

+abin and )light cre"s% "ho are in the )ront line o) the battle against disruptive

and dangerous in:)light behaviour% have called )or sti))er penalties against the o))enders.anagement have also called or legislation B "hile denying that its cost:cutting practices

have contributed to the problem. ut there are some signs% in the ;< at least% that the

airlines are at last attempting to respond to customer dissatis)action. AIR!TAKE TURN T? .?M>LETE TE ENTEN.E BEL?+!UE

3?IN3 T?C+ILLCTE >REENT .?NTINU?U ?R TE >REENT IM>LE!

1.I(m sorry%I can(t attend the sales meeting tomorro"------

2.@he marketing department have decided on their travel plans )or the ne$t month--.3@he trains are delayed because o) bad "eather%so-----.

4.on(t "orry i) you can(t drive me to airport%------..

.I(ve got the details o) your )light to @urkey------.

F.=h%noO@here(s been an accident and the tra))ic is veryPPPPPPPPPPPPPPPPP@A


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name here! Do the same on the en#elo*e!

g) Attention Line- T"*e the name of the *erson to &hom "oure sen%ing the letter!

If "ou t"*e the *ersons name in the Insi%e A%%ress (5)C ski* this! Do the same on

the en#elo*e!

h) alutation- T"*e the rei*ients name here! T"*e Mr! or Ms! Last Name to

sho& res*etC $ut %ont guess s*elling or gen%er! ome ommon salutations are

G La%ies-

G 3entlemen-

G Dear ir-

G Dear ir or Ma%am-

G Dear @ull Name-

G To +hom it Ma" .onern-

i) u$et Line- T"*e the gist of "our letter in all u**erase haratersC either flush

left or entere%! Be onise on one line! If "ou t"*e a Referene Line ()Consi%er if "ou reall" nee% this line! +hile its not reall" neessar" for most

em*lo"ment/relate% lettersC e=am*les are $elo&!

G UBE.T- REI3NATI?N

G LETTER ?@ [email protected]

G ?B INUIR

) Bo%"- T"*e t&o s*aes $et&een sentenes! Kee* it $rief an% to the *oint!

k) .om*limentar" .lose- +hat "ou t"*e here %e*en%s on the tone an% %egree of

formalit"! @or e=am*leCG Res*etfull" "ours (#er" formal)

G inerel" (t"*ialC less formal)

G


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G .lm

n) Enlosure Notation- This line tells the rea%er to look in the en#elo*e for more!

T"*e the singular for onl" one enlosureC *lural for more! If "ou %ont enlose

an"thingC ski* it! .ommon st"les are $elo&!

G Enlosure

G Enlosures- G Enlosures ()

o) - tan%s for ourtes" o*ies (formerl" ar$on o*ies)! List the names of

*eo*le to &hom "ou %istri$ute o*iesC in al*ha$etial or%er! If a%%resses &oul% $e

useful to the rei*ient of the letterC inlu%e them! If "ou %ont o*" "our letter to

an"oneC ski* it!

!

) The %ifferene $et&een full/$lok st"leC $lok st"le an% semi $lok st"le

a) In full/$lok formatC nothing is in%ente%!$) In $lok format sen%ers a%%ressC %ateC are in%ente%! an% *aragra*hs are not

in%ente%!

) In semi/$lok formatC the sen%ers a%%ressC %ate an% losing salutation are

in%ente%!

%) In semi/$lok formatC it is also *ermissi$le to in%ent the *aragra*hsC $ut it is

not neessar" to %o so!

II.

1. What do you kno" about

a/


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1>. @he levels o) into$ication very N varies/ )rom sub&ect to sub&ect

PPAns"erPP

1. 6ohn along "ith t"enty )riends is N are/ planning a party

2. @he picture o) the soldiers bring N $rings/ back many memories3. @he quality o) these recording isN are/ not very good

4. I) the duties o) this o))icers isn(t N arent)reduced% there "ill not be enough time

to )inish the pro&ect. @he e))ect o) cigarette smoking have Nhas/ been proven to be e$tremely harm)ul

F. @he use o) credit card in place o) cash have Nhas)increased rapidly in recent

yearsG. Advertisement on television isN are/ becoming more competitive than ever

be)ore

H. 'iving e$periences in this country% as "ell as in many others is Nare/ at an alltime high

L. r. 6ones accompanied by several member o) the committee have Nhas/

proposed some changes o) the rules

1>. @he levels o) into$ication #er"N varies/ )rom sub&ect to sub&ectb/ *erbs as +omplement

A #er$ om*lement is a %iret or in%iret o$et of a #er$! A

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