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o rapidly mature More folks are looking at churn in SaaS companies investors, analysts, executives, consultants, etc. and more methods of measuring churn are surfacing No matter how you slice it, accurately measuring churn is not actually that simple Do this with several partners on a consistent basis, and you can have a scalable, sustainable way of growing your customer base over the long-term. Copyright 2014 Lincoln Murphy. All Rights Reserved. Fundamentals of Customer Retention How do you keep customers? Just have a great product, right? FTRANSCRIPT
