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ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN

PENUMPANG KAPAL PT. AKSAR SAPUTRA LINES

Oleh :

Abdul Aziz Wijaya.

Stb. 02220 200 2

E!"#"$i%Ma#aj&$&#

'AKULTAS EK(N(MI

UNI)ERSITAS MUSLIM IND(NESIA

MAKASSAR

20 *

JUDUL : Analisis Kualitas Pelayanan Terhadap Kepuasan

7/21/2019 SAMPUL

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Penumpang Kapal PT. Aksar Saputra Lines

NAMA MA AS!S"A : A#dul A$i$ "i%aya

ST&. : '(((')('')(

*AKULTAS : +k,n,mi

JU-USAN P-OD! : Mana%emen

KONS+NT-AS! : Mana%emen Pemasaran

M+N/+TUJU!

Pem#im#ing !

HASANUDDIN DAMIS+ SE. + MM. + P,.D Ta#--al ........................

Pem#im#ing !!

DR. MAPPARENTA+ SE+ MSI Ta#--al ........................

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7/21/2019 SAMPUL

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DA'TAR ISI

alaman

ALAMAN JUDUL....................................................................................i

ALAMAN P+N0+SA AAN P+M&!M&!N0........................................ii

DA*TA- !S!................................................................................................iii

&A& ! P+NDA ULUAN

A. Latar &elakang...............................................................................)&. Masalah P,k,k...............................................................................12. Tu%uan Penelitian...........................................................................3D. Man4aat Penelitian.........................................................................3

&A& !! T!NJAUAN PUSTAKA

A. Ka%ian Te,ri.....................................................................................5&. Penelitian Terdahulu....................................................................... )62. ip,tesis.........................................................................................)7

&A& !!! M+TOD+ P+N+L!T!AN

A. L,kasi Dan "aktu Penelitian..........................................................()&. P,pulasi dan Sampel.......................................................................()2. Met,de Pengumpulan Data.............................................................((D. Jenis dan Sum#er Data....................................................................(1+. Met,de Analisis..............................................................................(1*. De4inisi Operasi,nal 8aria#el Penelitian........................................(9

&A& !8 P+LAKSANAAN P+N+L!T!AN

A. -en ana Jad;al...............................................................................(6&. Perkiraan &iaya...............................................................................(62. -en ana Sistematika.......................................................................(7

DA*TA- PUSTAKA...................................................................................1'

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