ramadan checklist 2018 -...
TRANSCRIPT
Confidential and Proprietary
Ramadan Checklist 2018
Kamis, 26 April 2018
Presented by:Jeanny Haliman & Felecia HandrawanStrategic Partner Manager, IndonesiaGoogle
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Checklist 1:Optimasi keterlihatan iklan
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Content
Ad #2
Content
Ad #1 screen
Title
User keluar halaman setelah mencapai konten ini
Berapa iklan yang terlihat?
User Scroll down
Ad #3
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Content
Content
300x250
Ad #1
Apa yang user lihat
Title
2 dari 3 iklan terlihat.
Ad #2
Ad #3 Ad #3 tidak terlihat
User keluar halaman setelah mencapai konten ini
AGENCY PACK
Kapan sebuat iklan “terlihat”?
≥50% pixel iklan terlihat≥1 s
Source: Think with Google
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Active View Viewable (AVV%) = Number of Viewable Ads/ Number of Measured Ads
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Relasi keterlihatan iklan dengan eCPM
Target: >40% ACTIVE VIEW VIEWABLE
CONTENT
320 x 100
TITLE
300x250
CONTENT
Bad
CONTENT
TITLE
300x250
CONTENT
Best
300x250
CONTENT
300 x 250
TITLE
Better
CONTENT
300 x 250
300 x 250
CONTENT
Google Confidential and Proprietary Source: Google Internal Data (Aprl ‘16)
Semakin cepat situs, semakin baik keterlihatan iklan.
Source: Google DFP Active View data, webpastetest.org (global)
Reducing load time by 1 second = boosting viewability to 1-2%
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Checklist 2:Accelerated Mobile Pages (AMP)
Semakin lama loading time,semakin tinggi bounce rate
2.4 2.7 3.0 3.3 3.6 3.9 4.2 4.5 4.8 5.1 5.4 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8 8.1 8.4 8.7 9.0 9.3 9.6 9.9
180,000
140,000
100,000
60,000
0
20,000
58
45
32
19
0
6
Sess
ions
Load time (in seconds)
Boun
ce ra
te (%
)
Sessions Bounce rate
13%bounce
rate
20%bounce
rate
58%bounce
rate
Source: SOASTA Case study (September 1st, 2015)
Blue Links Top Story Rich Cards
Tangkap minat user dari hasil pencarian Google Search
+47%Increase in Ad
CTR
+25%Increase in Ad
RPM
64%Faster page loading time
http://services.google.com/fh/files/events/ampcase_bacaterus.pdf
https://www.ampproject.org/case-studies/indiatoday/
https://www.ampproject.org/case-studies/indiatoday/
“Even though our ad density on AMP pages is lower, we are seeing much better monetization due to faster load times and up to 200% higher viewability.
This makes the proposition very attractive.”
Sanjay Nagpal, India Today’s Head of Technology
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Checklist 3:Auto Ads
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URL Groups: Atur jenis iklan di halaman yang berbeda
Publishers dapat menyesuaikan iklan berdasarkan URL groups:
● Buat setting spesifik dalam page/url level dengan URL groups (contoh. Hanya in-feed di homepage)
● Disable Auto Ads di halaman spesifik (contoh: Advertorial page)
Informasi lebih lanjut
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Cara Implementasi(Sudah menggunakan Page Level Ads)
1
2
3
4
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Cara Implementasi(Belum menggunakan Page Level Ads)
<html>
<head><script async src="http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><script>(adsbygoogle = window.adsbygoogle || []).push({google_ad_client: "ca-pub-123456789",enable_page_level_ads: true});</script>Ini adalah bagian atas laman Anda.<title>Contoh laman HTML</title>
</head><body>Ini adalah bagian isi laman Anda.</body></html>
5
6
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Reporting: Memeriksa kinerja Auto Ads
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Checklist 4:Matched Content
ENGAGE VISITORS DEEPER WITH YOUR CONTENT.USE A SMART CONTENT RECOMMENDATION TOOL: MATCHED CONTENT.
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Dengan Matched Content, Mediskus.com mengalami +6% Pageviews & +10% Revenue MoM
+10% Rev +6% PV
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Terima Kasih!