presentasi sekilas bisnis di modern market
DESCRIPTION
Slide Presentasi yang menggambarkan penyebaran market dan potensi bisnis bagia para produsen di modern marketTRANSCRIPT
SEKILAS BISNIS DI MODERN
OUTLET
• Oleh : ATAYA
Perkembangan Omzet Modern OutletTh. 2007 – Th 2011 (Rp. Triliun)
Pertumbuhan Pangsa Pasar Modern OutletTh. 2007 – Th 2011 (Rp. Triliun)
Pertumbuhan Jumlah OutletTh. 2007 – Th 2011
Mapping Modern OutletTh. 2010
Propinsi Mini Market Super Market Hyper Market Total
Pulau Jawa
8,692 940
104 9,736
DKI Jakarta
3,968 317
39 4,324
Jabar
1,300 194
28 1,522
Banten
1,004 28
13 1,045
Yogyakarta
387 45
4 436
Jateng
979 172
4 1,155
Jatim
1,054 184
16 1,254
Pulau Sumatra
888 195
9 1,092
Sumatra Utara
391 74
4 469
Riau & Batam
82 62
2 146
Sumatra Barat
194 23
- 217
Sumatra Selatan
192 27
3 222
Lampung
29 9
- 38
Bali
158 52 210
Pulau Sulawesi
84 48
5 137
Sulawesi Selatan
46 37
4 87
Sulawesi Utara
38 11
1 50
Pulau Kalimantan
104 56
3 163
Kalimantan Selatan
36 19
1 56
Kalimantan Timur
39 23
1 63
Kalimantan Barat
29 14
1 44
Papua
18 10
- 28
Lain-lain
96 198
- 294
Total
10,040 1,499
121 11,660
No. OutletOmzet
Market Share(Rp. Milyar)
1 Indomart 8,143 43.16%
2 Alfamart 7,688 40.75%
3 OMI 775 4.11%
4 Ceriamart 452 2.39%
5 Circle K 409 2.17%
6 Yomart 301 1.60%
7 Starmart 236 1.25%
8 AM/PM 129 0.69%
9 Markaz 108 0.57%
10 Lainnya 626 3.32%
Total 18,868 100.00%
Market Share & Omzet Mini MarketTh. 2010
No. OutletOmzet
Market Share(Rp. Milyar)
1 Hero (Giant) 2,083 17.57%
2 Carrefour 1,989 16.79%
3 Super Indo 1,903 16.06%
4 Foodmart 1,738 14.66%
5 Yogya (Griya) 1,656 13.98%
6 Ramayana 1,513 12.77%
7 Gelael 328 2.77%
8 Naga 224 1.89%
9 Hari Hari 213 1.79%
10 Jayasera 203 1.71%
11 Tip Top 156 1.31%
12 Metro 125 1.06%
13 D'Best 110 0.93%
14 Jamesons 78 0.66%
15 Lainnya 1,938 16.36%
Total 11,850 100.00%
Market Share & Omzet Super MarketTh. 2010
No. Outlet
Omzet
Market Share
(Rp. Milyar)
1 Carrefour 11,475 48.70%
2 Hypermart 5,202 22.08%
3 Giant 4,182 17.75%
4 Lotte 2,244 9.52%
5 Indogrosir 459 1.95%
Total 23,562 100.00%
Market Share & Omzet Hyper MarketTh. 2010
Urutan Aktivitas Promosi yang dapat mempengaruhi “Impulse Buying”
Consumer Promo (Program Promosi)
Personal Selling (SPG/MD)
Display
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