PROPOSAL

PROYEK AKHIR DESAIN KOMUNIKASI VISUAL

PERIODE 12

PERANCANGAN KOMUNIKASI VISUAL KAMPANYE TIDAK

MEMBERIKAN GADGET KEPADA ANAK TERLALU DINI

Disusun oleh:

Enrico Chiesa Kurniawan

14.L1.0004

Pembimbing:

Maya Putri Utami, S.S., M.Sn.

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS ARSITEKTUR DAN DESAIN

UNIVERSITAS KATOLIK SOEGIJAPRANATA

SEMARANG 2018

vi

ABSTRAK

Gadget atau gawai merupakan teknologi masa kini yang hampir seluruh kalangan

memilikinya. Dengan adanya gadget, banyak kegiatan-kegiatan dapat dilakukan dengan

mudah karena adanya teknologi dari gadget yang sangat membantu. Gadget sendiri banyak

sekali macamnya, namun yang paling populer adalah Smartphone atau ponsel pintar. Ponsel

pintar ini memiliki fitur-fitur yang sangat membantu dalam kehidupan, di antaranya adalah

untuk berkomunikasi jarak jauh, membaca informasi lebih cepat, hiburan dan lain-lain.

Di era ini banyak orang tua yang suami istri sama-sama bekerja. Hal ini menyebabkan

keluarga mereka memiliki ekonomi yang lebih. Saat mengasuh anak dan anaknya rewel,

mereka akan menyodorkan gadget agar anak menjadi tenang. Hal ini membuat anak sudah

mengenal gadget sejak dini. Ketika anak sudah tumbuh mereka akan seterusnya ingin

berinteraksi dengan gadget, karena hal ini sudah tertanam sejak dini bahwa menggunakan

gadget itu menyenangkan. Sehingga akan ada saatnya anak meminta gadget pribadi sebelum

batasan usia yang sewajarnya. Padahal berdasarkan dari hasil riset banyak anak yang

meminta gadget pribadi hanya untuk mencari kesenangan atau bermain game. Ditambah lagi

dengan faktor lingkungan mereka yang sudah pada menggunakan gadget pribadi, maka anak

akan meminta kepada orang tuanya gadget pribadi. Berdasarkan data yang diperoleh banyak

orang tua mengatakan bahwa anak mereka meminta gadget paribadi untuk bermain game.

Anak yang sudah kecanduan dalam menggunakan gadget untuk bermain game akan

berdampak buruk dalam kehidupan mereka, baik dari segi sosial, pendidikan, pertumbuhan

dan lain-lain. Hal ini apabila tidak ditangani maka seterusnya generasi-generasi dibawah

mereka akan semakin lebih ketergantungan dengan gadget. Maka dari itu orang tua perlu

diberi edukasi dalam pemberian gadget kepada anak. Penulis memberikan penyelasaian

masalah dengan merancang sebuah kampanye sosial yang melibatkan orang tua sebagai

target utamanya dan anak sebagai target sekundernya. Perancangan ini bertujuan untuk

mengedukasi dan memberikan informasi seputar anak dengan gadget yang dikemas dalam

sebuah booth kampanye.

vii

ABSTRACT

Gadgets or devices are today's technology that almost all of them have. With the

gadget, many activities can be done easily because of the technology of the gadget is very

helpful. Gadgets own a lot of kinds, but the most popular is a Smartphone or smart phone.

This smart phone has features that are very helpful in life, among them is to communicate

remotely, read information faster, entertainment and others.

In this era many parents who husband and wife work together. This causes their

families to have more economy. When babysitting children and children fussy, they will thrust

the gadget for children to be calm. This makes the child has known the gadget early on. When

the child has grown they will continue to want to interact with the gadget, because it has been

embedded early on that using gadgets is fun. So that there will be times when children ask for

personal gadgets before the reasonable age limit. Yet based on the results of research many

children who ask for personal gadgets just to seek pleasure or play games. Coupled with the

environmental factors they are already on using personal gadgets, then the child will ask his

parents personal gadgets. Based on data obtained many parents say that their child asked for

paribadi gadgets to play games.

Children who are addicted in using gadgets to play games will have a negative impact

on their lives, both in terms of social, education, growth and others. This is if not handled then

so the generations under them will increasingly more dependence with gadgets. Therefore

parents need to be educated in giving gadgets to children. The author provides the problem

solving by designing a social campaign involving parents as the main target and the child as

a secondary target. This design aims to educate and provide information about children with

gadgets packaged in a campaign booth.

viii

DAFTAR ISI

PERNYATAAN ORISINILITAS ...................................................................................... ii

PENGESAHAN ............................................................................................................... iii

KATA PENGANTAR ...................................................................................................... v

ABSTRAK ....................................................................................................................... vi

ABSTRACT .................................................................................................................... vii

DAFTAR ISI .................................................................................................................... viii

BAB I PENDAHULUAN ................................................................................................. 1

1.1 LATAR BELAKANG ................................................................................................ 2

1.2 BATASAN MASALAH ............................................................................................. 2

1.3 RUMUSAN MASALAH ........................................................................................... 2

1.4 TUJUAN DAN MANFAAT ....................................................................................... 2

1.4.1 TUJUAN ............................................................................................................ 2

1.4.2 MANFAAT......................................................................................................... 3

1.5 METODELOGI PERANCANGAN ............................................................................ 3

1.5.1 USER RESEARCH ........................................................................................... 3

1.5.1.1 BEHAVIOUR ........................................................................................ 8

1.5.1.2 NEED .................................................................................................... 8

1.5.1.3 PROBLEMS ......................................................................................... 8

1.5.1.4 ATTITUDE ........................................................................................... 8

1.5.2 INSIGHT ............................................................................................................ 8

1.5.3 BACKGROUND RESEARCH .......................................................................... 9

1.5.3.1 Wawancara .......................................................................................... 9

1.5.3.2 Kuisioner ............................................................................................. 9

1.5.3.3 Studi Literatur ..................................................................................... 9

1.5.3.4 FGD (Focus Group Discussion)........................................................ 9

ix

1.5.4 INITIAL CONCEPT ........................................................................................... 9

1.6 SKEMA PERANCANGAN ....................................................................................... 11

1.7 TINJAUAN PUSTAKA ............................................................................................ 12

1.7.1 PUSTAKA ......................................................................................................... 12

1.7.2 STUDI KOMPARASI ........................................................................................ 12

BAB 2 LANDASAN TEORI ............................................................................................ 15

2.1 GADGET ................................................................................................................... 15

2.2 PENDIDIKAN KARAKTER ANAK USIA DINI ........................................................ 15

2.3 PERAN ORANG TRUA DALAM MENDIDIK ANAK ............................................... 16

2.4 DAMPAK BURUK DAN BAIK GADGET TERHADAP ANAK ............................... 16

2.5 BATASAN USIA ANAK MEMILIKI GADGET PRIBADI ......................................... 17

2.6 KAMPANYE SOSIAL ............................................................................................... 17

2.7 AISAS ...................................................................................................................... 17

2.8 DESAIN KOMUNIKASI VISUAL ............................................................................. 19

2.9 GAMBAR ILSUTRASI.............................................................................................. 19

2.10 TIPOGRAFI ............................................................................................................ 20

2.11 WARNA .................................................................................................................. 21

2.22 PACKEGING .......................................................................................................... 21

BAB 3 STRATEGI KOMUNIKASI ................................................................................. 22

3.1 ANALISA MASALAH ............................................................................................... 22

3.2 KHALAYAK SASARAN ........................................................................................... 25

3.3 CREATIVE BRIEF .................................................................................................... 26

3.4 STRATEGI KOMUNIKASI ....................................................................................... 27

3.5 STRATEGI MEDIA ................................................................................................... 28

3.5.1 UTAMA ............................................................................................................. 28

x

3.5.2 PENDUKUNG ................................................................................................... 28

3.6 JUDUL KAMPANYE ................................................................................................ 28

3.7 TAHAPAN KAMPANYE .......................................................................................... 29

3.8 STRATEGI ANGGARAN ......................................................................................... 30

BAB 4 STRATEGI KREATIF ......................................................................................... 31

4.1 ANALISA DATA ....................................................................................................... 31

4.1.1 KONSEP VERBAL ................................................................................................ 31

4.1.1.1 MENYADARKAN ORANG TUA UNTUK TIDAK MEMBERIKAN ANAK GADGET

PRIBADI UNTUK BERMAIN GAME SEBELUM BATASAN USIA .............................. 31

4.1.1.2 KONSEP BOOTH............................................................................................... 31

4.1.2 KONSEP VISUAL ................................................................................................. 32

4.1.2.1 LOGO.................................................................................................................. 32

4.1.2.2 WARNA .............................................................................................................. 32

4.1.2.3 TYPE FACE ........................................................................................................ 33

4.1.3 VISUALISASI DESAIN ......................................................................................... 34

BAB 5 KESIMPULAN & SARAN................................................................................... 40

5.1 KESIMPULAN .......................................................................................................... 40

5.2 SARAN ..................................................................................................................... 40

DAFTAR PUSTAKA ....................................................................................................... 41

LAMPIRAN ..................................................................................................................... 42