Pengajuan Judul Makalah Ekonomi Industri

Oleh Darwis Muhammad Ahrori

Kepada Yang Terhormat Bapak Adhitya Wardhono

Email ini saya kirim dalam rangka pengajuan judul makalah ekonomi industri. saya akam sangat senang jika Bapak berkenan memberikan komentar dan kritik. Terimakasih.

JUDUL : Analisis Pengaruh Harga Mobile Phone Buatan Cina Terhadap Kinerja Pasar, Pada Industry Mobile Phone Di Indonesia.

Alasan :

Saya memiliki beberap alasan atas pengambilan judul makalah saya yaitu;

1. Produk buatan Cina, khususnya mobile phone semakin tersebar di seluruh Indonesia dan memiliki permintaan yang cukup besar.

2. Mobile phone buatan Cina mampu memberikan layanan (fitur) yang cukup memuaskan konsumen sehingga mampu bersaing dengan perusahaan lain yang telah memiliki nama besar di Indonesia, seperti Nokia dan Samsung.

3. Hal yang sangat berpengaruh adalah, harga yang ditawarkan perusahaan mobile phone Cina adalah harga yang sangat terjangkau, sehingga menarik konsumen kelas menengah ke bawah.

Jurnal Pendukung :

The past, present and future of China’s automotive industry: a value chain perspective

Oleh : Matthias Holweg, Jianxi Luo, Nick Oliver

Int. J. Technological Learning, Innovation and Development, Vol. X, No. Y, 200x

Abstrak : The economic growth and industrial development in China over the last decade has been of considerable interest to industry and policy-makers alike, and also been subject of many academic studies. Considerable research on the macro-economic growth and process of industrialisation, as well as the subsequent increase in the domestic demand has been reported. In case of the automotive industry, previous studies have analysed the rather complex industry structure, still dominated by a range of joint ventures between domestic and foreign manufacturers, and specifically commented on the potential and sustainability of domestic demand. In this study we aim to extend the focus by analysing the key features and challenges not only at the manufacturer, but also at the supplier and distribution tiers in the automotive supply chain in China. Reviewing the governmental policies that led the auto industry’s development since 1950, we analyse the current capabilities and challenges at the different tiers in the automotive value chain, before concluding with an outlook on the factors impacting on the future development of the automotive industry in China.

COMPETITIVE ADVANTAGE IN MOBILE PHONE INDUSTRY(Focus on Value Chain and Core Competency)

Oleh : V. V. Vara Prasad dan P. K. Sahoo

International Journal of Computer Science and Communication Vol. 2, No. 2, July-December 2011, pp. 615-619

Abstrak : Modern day Business demands competitive advantage that shall provide the much needed vigor for any industry player, whether a new entrant or an existing organisation. The reason is simple; the fierce competition is threatening to put pressure on pricing and thereby adversely dragging down the profit margins, it is but vital for the industry players to set right the back-end operations while improving the front-end competitiveness. The two concepts of Strategic Management as propagated by Michel E Porter, Viz., Value Chain Analysis and Core Competency for competitive advantage have gained the significance in almost all the areas of business and mobile phone industry is no exception to this. While mobile phone industry on one hand seems to be providing promising growth rates YoY (Year-on-Year), the competition is also brewing up from all types of companies, both MNCs (Multi National Corporations) as well smallplayers who just assemble and sell. The inflow of cheap yet durable Chinese products are another threat that is common now-a-days to any industry, has its influence on Mobile Phone numbers also. Under the given scenario, the concepts of value chain analysis and developing a core competency shall give immense boost to the companies’ performance from the costing as well as marketing point of view. Where as value chain analysis shall tighten the operations and have strict vigil on the costs, the competitive advantage can gain market advantage—combination of

both the strategies shall help withstand the competition and survive. The present paper tries to examine the significance of Value Chain Analysis and Core Competency from the point of view of mobile phone industry and make recommendations for improvement of performance parameters

The Art of Price War: a Perspective from China

Oleh : Z. John Zhang dan Dongsheng Zhou

Abstrak : A price war is something to be avoided in the West. However, Chinese companies have earned a reputation for starting price wars. Many US companies know too well that the first sight of a Chinese company in a US market means a price war is coming: it always offers a price that is 30-50% lower than its closest competition (BusinessWeek 2004). By now, many US companies have a taste of that terrifying “China Price.” Many practitioners and experts question the rationality for Chinese companies to start price wars. “Why can't they just lower the price by 10% or even 20%,” many wonder aloud. “That way, they can still keep their damned price advantage and do much better for themselves, too?”