lisensi ini mengizinkan setiap orang untuk menggubah ...kc.umn.ac.id/5328/5/daftar pustaka.pdf ·...
TRANSCRIPT
Team project ©2017 Dony Pratidana S. Hum | Bima Agus Setyawan S. IIP
Hak cipta dan penggunaan kembali:
Lisensi ini mengizinkan setiap orang untuk menggubah, memperbaiki, dan membuat ciptaan turunan bukan untuk kepentingan komersial, selama anda mencantumkan nama penulis dan melisensikan ciptaan turunan dengan syarat yang serupa dengan ciptaan asli.
Copyright and reuse:
This license lets you remix, tweak, and build upon work non-commercially, as long as you credit the origin creator and license it on your new creations under the identical terms.
135
DAFTAR PUSTAKA
Buku
Boone, Louis E. dan Kurtz, David L. 2015. Contemporary Marketing 17th
edition.
USA: Cengage Learning
Breakenridge, Deirdre. 2012. Social Media And Public Relations: Eight New
Practices For The PR Professional 1st Edition. New Jersey: Pearson
Education Inc.
Brodie, Roderick J. dan Hollebeek, Linda D (eds.). 2016. Customer Engagement:
Contemporary Issues and Challenges. New York: Routledge
Broom, Glen M. dan Sha, Bey-Ling. 2013. Effective Public Relations. England:
Peason Education Limited.
Cornelissen, Joep. 2014. Corporate Communication: A Guide to Theory and
Practice 4th
Edition. London: SAGE
Creswell, John W. 2014. Research Design: Qualitative, Quantitative, and Mixed
Methods Approaches. California: SAGE Publications, Inc.
Flick, Uwe. 2014. An Introduction to Qualitative Research: 5th
Edition. London:
SAGE
Duhe, Sandra (eds.). 2012. New Media and Public Relations: 2nd
Edition. New
York: Peter Lang
Durianto, D., Sugiarto, dan Sitinjak, Tony. 2004. Strategi Menaklukkan Pasar
Melalui Riset Ekuisitas & Perilaku Merk. Jakarta: Gramedia Pustaka
Utama
Gulo, W. 2002. Metodologi Penelitian. Jakarta: Grasindo
Kapoor, Avinash dan Kulshrestha, Chinmaya (eds.). 2012. Branding and
Sustainable Competitive Advantage: Building Virtual Presence. United
States of America: IGI Global
Kotler, Philip dan Keller, Kevin Lane. 2016. Marketing Management:15th
Global
Edition. United States: Pearson Education, Inc.
Waters, Joe dan MacDonald, Joanna. 2011. Cause Marketing for Dummies.
Indiana: Wiley Publishing, Inc.
Strategi Membangun Brand..., Nathania, FIKOM UMN, 2017
136
Miles, Matthew B., A. Michael Huberman, dan Johnny Saldana. 2014. Qualitative
Data Analysis: A Methods Sourcebook 3rd
Ed. London: SAGE
Onggo, Bob Julius. 2004. Cyber Public Relations. Jakarta: PT Elex Media
Komputindo
Rangkuti, Freddy.2008. The Power of Brands. Jakarta: PT Gramedia Pustaka
Utama
Rumanti, Maria A. 2002. Dasar-Dasar Public Relations. Jakarta: PT Gramedia
Widiasarana Indonesia
Suyatna, Bagong. 2005. Metode Penelitian Sosial: Berbagai Alternative
Pendekatan. Jakarta: PT RajaGrafindo Persada.
Tuten, Tracy L. dan Solomon, Michael, R.. 2015. Social Media Marketing: 2nd
Edition. London: SAGE
Jurnal
Kaplan, Andreas M dan Haenlein, Michael. 2010. “Users Of The World, Unite!
The Challenges And Opportunities Of Social Media”. Jurnal Business
Horizons. Vol. 53, h. 59-68.
Online
Aufa, Jazaul. 2015. “RI Hapus Tiket Pesawat Murah Jadi Sorotan Dunia”. Liputan6.com. 10
Januari 2015. Diakses 2 Agustus 2017.
http://bisnis.liputan6.com/read/2159040/ri-hapus-tiket-pesawat-murah-
jadi-sorotan-dunia.
Gensler. 2013. Brand Engagement Survey: The Emotional Power of Brands. E-
book. Diakses 2 Agustus 2017.
https://www.gensler.com/uploads/documents/2013_Brand_Engagement_S
urvey_10_21_2013.pdf
Hartawan, Tony. 2016. “Potensi Industri Penerbangan Indonesia Capai US$2 Miliar”.
Tempo.co 20 April 2016, Diakses 11 Mei 2017.
https://bisnis.tempo.co/read/news/2016/04/20/090764470/potensi-industri
penerbangan-indonesia-capai-us-2-miliar.
Julianto, Pramdia Arhando. 2016. “2017, Indonesia AirAsia Akan Tambah Pesawat dan
Optimalkan Bisnis Livery”. Kompas.com. 16 Desember 2016. Diakses 11 Mei 2017.
http://bisniskeuangan.kompas.com/read/2016/12/16/061831726/2017.indo
nesia.airasia.akan.tambah.pesawat.dan.optimalkan.bisnis.livery.
Mailanto, Arsan. 2016. “Pengguna Instagram di Indonesia Terbanyak, Mencapai 89%”.
Okezone.com. 14 Januari 2016. Diakses 11 Mei 2017.
Strategi Membangun Brand..., Nathania, FIKOM UMN, 2017
137
https:///techno.okezone.com/amp/2016/01/14/207/1288332/pengguna-
instagram-di-indonesia-terbanyak-mencapai-89
Sonar. 2017. “AirAsia: Utilizing Social Data to Serve Travellers Better”. Diakses
1 Juni 2017. http://sonarplatform.com/news/28/Air-Asia%3A-Utilizing-
Social-Data-To-Serve-Travellers-Better
We Are Social dan Hootsuite. 2017. “Digital in 2017 Report”. Diakses 15 Mei
2017. https://wearesocial.com/special-reports/digital-southeast-asia-2017
“AirAsia Misi, Visi, & Nilai”. 2017. AirAsia. Diakses 15 Mei 2017.
http://www.airasia.com/id/id/about-us/airasia-mission-vision-values.page
“AirAsia Recognized for Best Social Media Engagement at the World Bloggers
and Social Media Awards 2015”. 23 April 2015. AirAsia. Diakses 17 Mei
2017. http://www.airasia.com/id/en/press-releases/airasia-recognized-for-
best-social-media-engagement-at-the-world-bloggers-and-social-media-
awards-2015.page
“April 2017 Social Marketing Report Indonesia”. April 2017. Social Bakers.
Diakses 17 Mei 2017.
https://www.socialbakers.com/resources/reports/indonesia/2017/april/
“Fastest-Growing Airlines Pages in Indonesia”. 2017. Social Bakers. Diakses 17
Mei2017.
https://www.socialbakers.com/statistics/facebook/pages/total/indonesia/bra
nds/airlines/
“The AirAsia Family”. 2017. AirAsia. Diakses 15 Mei 2017.
http://www.airasia.com/id/id/about-us/corporate profile.page#AirAsiaGroup
“Prestasi”. 2017. AirAsia. Diakses 15 Mei 2017.
http://www.airasia.com/id/id/about-us/awards.page
AirAsia Indonesia. 2017. Diakses 20 Mei 2017.
https://www.instagram.com/airasia_indo/
AirAsia Indonesia. 2017. Diakses 20 Mei 2017.
https://www.facebook.com/AirAsiaIndonesia/
AirAsia Indonesia. 2017. Diakses 20 Mei 2017. https://twitter.com/AirAsia_indo
Brand24. 2017. Diakses 1 Juni 2017. http://www.brand24.co.id
Social Bakers. 2017. Diakses 3 Juni 2017. http://www.socialbakers.com
Strategi Membangun Brand..., Nathania, FIKOM UMN, 2017
138
SKRIPSI
Miranti, Lasya. 2016. Analisis Brand Engagement melalui Media Sosial Facebook
untuk Meningkatkan Loyalitas Konsumen Susu SGM dari PT Sarihusada
Generasi Mahardika. Jakarta: Universitas Mercu Buana.
Halim, Ira A.. 2012. Strategi Integrated Social Media Network Game:
Penggunaan Advergame dalam Membentuk Customer Brand Engagement.
Jakarta: Universitas Indonesia
Strategi Membangun Brand..., Nathania, FIKOM UMN, 2017