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Governance
Good corporate practices in poor corporate
governance systems
Some evidence from the Global Competitiveness Report
Peter Cornelius
Peter Cornelius is the Chief
Economist of the Royal
Dutch/Shell Group, London, U!
"he author #ould li$e to than$ %arco
&echt, George Dallas, laus
Deutsch,&ruce ogut, "heodore
%oran, and 'oel urt(man as #ell as participants in a #or$shop at the "hird E)&*S Symposium on "he Challenge of Sustainable Gro#th+ *ntegrating Societal Epectations in &usiness, Gent, September -.-0,-112! )ll remaining errors are the authors! "he vie#s epressed in this paper are not necessarily those of the Royal Dutch/Shell Group of Companies!
)bstract
Purpose 3 )ttempts to benchmar$ corporate governance practices have focused primarily ondeveloped capital mar$ets, #hereas crosscountry comparisons remain difficult for emerging mar$ets!
Given the gro#ing importance of emerging mar$ets as an asset class, this paper attempts to shed
some light on the 5uality of governance practices in a large sample of countries and the etent to
#hich that 5uality may offset perceived #ea$nesses in the institutional frame#or $ in #hich companies
operate!
Design/methodology/approach 3 *n the absence of comparable data for many emerging mar$ets, the
paper employs ne# survey evidence from the 6orld Economic 7orum8s Global Competitiveness Report!
7indings 3 "he analysis suggests the follo#ing+ first, legal institutions play a $ey role for corporate
governance, but other factors, such as politics and cultural and historical roots, matter too!
6hile corporate governance practices in emerging mar$ets tend to be #ea$er than in developed
capital mar$ets, several emerging mar$ets have alr eady made substantial progress in
upgrading their practices and, as their institutions continue to emerge, the eisting 5uality gap
loo$s set to narro# further ! "here are several countries #hose companies on average appear to follo#
better practices than the 5uality of their legal and regulatory environments #ould suggest!
Research limitations/implications 3 Good corporate governance at the company level need not betied or constrained by its local environment! "hat good company practices may at least par tly offset
#ea$ frame#or $ conditions and could have important implications for the mode of entr y for eign
investors choose, an issue to be left for further research!
9riginality/value 3 9verall, the paper8s main contribution lies in its novel appr oach to disaggr egate
differ ent levels of corporate governance, thus allo#ing a more tetur ed assessment of
corporate governance ris$!
ey#ords Strategic management, Emerging mar$ets, Competitive strategy, Direct investment
Paper type Resear ch paper
:! *ntroduction
*n the broadest sense, corporate governance can be defined as the
ste#ardship responsibility of corporate dir ectors to provide oversight for the goals and
strategies of a company and to foster their implementation! Corporate governance may thus
be perceived as the set of interloc$ing rules by #hich corporations, shareholders and
management gover n their behavior ! "hese rules refer to individual firm attributes and the
factors that allo# companies to maintain sound governance practices even #here
public institutions are relatively #ea$! Such factors may include a cor poration8s
o#nership structure, its r elationships #ith sta$eholders, financial transpar ency and
information disclosur e practices as #ell as the configuration of its managing boards!
P)GE :-
; C9RP9R)"E G9, pp! :--?, Q
Emerald Group Publishing Limited, *SS= :2.-1.1: D9* :1!::10/:2.-1.11>:1@12@@:
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