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    Financial Statement Analysis

    Industry Analysis and CompetitiveStrategy

    Accounting Analysis

    Financial Analysis

    Prospective Analysis

    ForecastingValuation

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    Forecasting: Summary

    Forecasting involves all prior steps in the framework

    Comprehensive, iterative approach Start with sales, determine operating costs

    Are balance sheet changes required?

    How will they be financed? Use I/S and B/S to forecast SCF

    Forecast of SCF may lead to changes in asset levels(depreciation should be reexamined), and debt levels(interest expense and income should be reexamined)

    Always a good idea to conduct ratio and sensitivityanalyses on the forecasted numbers

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    Prospective Analysis - Valuation

    Estimate the value of the firm. Why?

    Security analysis: buy or sell?

    Merger and Acquisition: how much topay?

    Initial Public Offering (IPO)

    Sale of a business

    Strategic planning: how firm value willaffected?

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    Valuation ModelsDiscounted models Based on cash flows:

    Dividends

    Free cash flow

    Based on accounting:Abnormal earnings

    Price Multiples Models Price to earnings

    Price to book

    Price to sales

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    Discounted Model

    Classical Dividend Capitalization Model Value of a firms equity equals the present value

    of its expected future dividends

    No growth: DIV/r

    Constant growth: Div/(r-g)

    Value of a firm equals cash flows to theproviders of capital Shareholders

    Discounted by cost of equity capital

    Leads to value of equity

    Shareholders and creditors Discounted by weighted average cost of capital (WACC)

    Leads to value of firm: debt plus equity

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    Equity Alone or Whole Firm?

    Analysts are interested in equity value

    Equity Alone

    Assets value

    Equity value = Assets valueValue of debt

    Theoretically, both approached shouldgive the same equity value

    Not really

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    Discounted Dividends Model

    Equity Value = Present value ofexpected future dividends

    Three factors to determine:

    Expected dividends

    Terminal value or liquidating dividends

    Could assume equilibrium

    Discount rate

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    Discounted Dividends Model

    No growth: Equity value = dividend/re

    With growth:

    Equity value = dividend/(reg)Note: Liquidating dividend DIVn= DIVn-1x (1+g)/(r-g)

    n

    n

    3

    3

    2

    210

    )e

    r(1

    DIV...

    )e

    r(1

    DIV

    )e

    r(1

    DIV

    )e

    r(1

    DIVueEquity val

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    Discounted Cash Flows Model: Major Steps

    Forecast free cash flows available todebt and equity holders for 5 to 10years

    Forecast free cash flows for theterminal year

    Discount the free cash flows using theWACC

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    Free Cash Flows - ReviewThe amount of cash that the owners of abusiness (shareholders) can consume withoutreducing the value of the business

    Free cash flows can be used to pay Creditors: interest or principal (reducing debt)

    Shareholders: dividends, shares buyback

    The more free cash flows a company has, the

    higher its firm value

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    Free Cash FlowsWhole Firm (Unleveraged Free Cash Flows):

    If from F/S

    EBIT = SalesCOGSSG&A

    - Tax on EBIT (= tax as reported + tax savings on int. +/-deferred tax assets/liabilities

    + Depreciation+/- Investment in working capital

    - Capital expenditure

    - Required cash balance

    Equity Alone (Leveraged Free Cash Flows): The above;

    - Net interest

    +/- Cash Flows For Changes in S-T or L-T Borrowing

    - Capital expenditures

    - Required cash balance

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    Free Cash Flows: Gap, 1991EBIT = Sales $2,519 - COGS 1,499SG&A 576

    Depreciation 70

    = $374

    Tax on EBIT = Tax $140.9 + Tax savings on interest

    3.5*38% + DTA 9 (Note C)= $151

    EBILAT = $374151 = $224 (rounding error)

    OCF before investment in working capital = EBILAT $224 +depreciation 70 = $294

    OCF before capital expenditure = OCF b/f investment inworking capital $294 + net changes in CL and non-cash CA 2 = $295 (rounding error)

    Free cash flow = OCF b/f capital expenditure $295ICF 246= $49

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    Select A Forecast HorizonShort (e.g. 3 to 5 years) More accurate prediction on cash flows

    Rely heavily on the terminal value

    Not proper for fast growing companiesLong (e.g. 10 to 15 years) Less dependent on the terminal value

    Less accurate prediction on cash flows

    Equilibrium?No growth in future cash flows or growth at astable rate

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    Terminal Value

    Forecast horizon: 1992 to 2002

    Terminal year: 2003

    Terminal value

    = (Value at t-1 * (1+r)) (r-g) That is, assume perpetuity

    E.g. terminal value = Free cash flow for 2002$530 x (1+3%) (14%-3%) = $4,693

    These need to be discounted back to the timeof the valuation

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    Terminal Value: Based onMultiple

    Note: could apply a multiple to the terminalyear free cash flow to arrive at the remainingfree cash flow

    Because, multiple is the reciprocal of the discountrate

    Key is to apply a multiple that makes sense inlight of competitive equilibrium assumption

    generally a multiple of 7 to 10 will work higher multiples implicitly imply growth

    opportunities

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    Discounting the Expected Free Cash Flow

    Weve estimated free cash flows for theforecasted years and the present value

    (at the end of the terminal year) of thefuture free cash flows

    Discount them back to today

    use (1 + WACC)-n

    to estimate flowsoccurring at end of year

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    Estimating Costs of Capital

    Debt current market rates for companys debt

    net of tax

    Equity

    Capital Asset Pricing Model (CAPM)

    rf: interest rate on risk-free securities 90-day treasury bill: 5.8%; 1-year treasury bill: 6%

    Market beta: the correlation between individual stock returns

    and market returns rM: return on market portfolio

    rMrFis the risk premium, about 7.6% in the long-run;but some argue that it is dropping in recent years

    Could adjust for size; the larger, the less riskier

    rE rf[E(rM) rf]

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    Cost of Capital - Gap

    From the bottom of page 12-24 Beta is 1.3; risk-free rate is 6.3%

    Long-term risk premium is 7.6%

    current market value is $55 per share x142,139,577,000 shares = $7,817,676 Largest firm size decile (Table 12-10 on page 12-

    15)

    Deserve a size adjustment, e.g. 0.9%

    Cost of capital = 6.3% + 1.3x7.6% - 0.9% =15.28%

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    Determining WACC

    WACC VD

    VDVE rD(1T)

    VE

    VDVE rE

    Cost of capital is cost of equity and cost of debt,weighted by the relative market value

    Market value of debt: from notes; if not, book value

    Market value of equity:

    price per share x outstanding sharesQuestion: How could we know the market value ofequity??? We are trying to find it!! Solution: use target or the ideal debt-to-equity combination

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    Gaps WACC

    Debt Interest rate 8.9%

    Net of tax = 8.9% x (1-38% tax rate) = 5.5%

    Equity rE= 15%

    Assume 19% debt and 81% equity

    WACC = 0.19 x 5.5% + .81 x 15% = 13%

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    GAP: Market Value

    1/31/92: $53.25

    During 1992: high $59; low $20

    Our estimate:About $17 based on DCF

    Why the big difference? positive news since year end?

    higher growth rates

    longer time until competitive equilibrium andgrowth slow down

    overvalued?

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    Sensitivity Analysis

    Try

    Higher growth rate

    Lower cost of capital Longer forecast horizon

    To figure out what does the market

    have in mind 20% constant growth rate?

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    Subsequent Development

    Earnings growth at The Gap cooleddown during 1992

    New entrants mimicking The Gap look Some products of Gap did not work

    Price of Gap fell throughout the firsthalf of 1992, dropping to around $30

    Let us try the accounting-basedvaluation model

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    Why Accounting-Based Valuation?

    In the long run, net income equalsleveraged cash flows

    Accounting accruals do not matterResearch show that accrual-basedearnings reflect changes in economic

    values more accurately than do cashflows

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    Accounting-Based Valuation Model

    Clean Surplus: All transactions affecting SEexcept capital transactions flow throughincome statement

    BV1= BV0+ NIDIV

    Or, DIV = NI + BV0BV1

    Dividend Discount Model:

    No growth, Constant cost of equity, 2-periodmodel

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    Discounted Abnormal Earnings (DAE) Model

    2

    2

    2

    1e20e10

    2

    2

    2

    1e2110e10

    21e1e210e0e1

    212101

    )e

    r(1

    BV

    )e

    r(1

    BVr-NI

    )e

    r(1

    BVr-NIBV

    )er(1

    BV

    )er(1

    BVr-NI

    )e

    r(1

    BV

    )e

    r(1

    BV

    )e

    r(1

    BVr-NIBV

    2)

    er(1

    BV-)BVr(1BVr-NI

    )e

    r(1

    BV-)BVr(1BVr-NI

    2)

    e

    r(1

    BV-BVNI

    )e

    r(1

    BV-BVNI

    2)

    er(1

    2DIV

    )e

    r(1

    1DIVueEquity val

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    DAE ModelIf t , then equity value is

    Normal Earnings = rex BVt-1

    Abnormal Earnings = NIt- rex BVt-1

    Note: Think about ROE and ROE decomposition

    Therefore, equity value is:

    ...)

    er(1

    BVr-NI

    )e

    r(1

    BVr-NI

    )e

    r(1

    BVr-NIBV

    3

    2e3

    2

    1e20e10

    BookValue of Equity at timetE t[Abnormal Earnings foryear]

    (1 costof equity) t1

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    DAE Model

    Equity value is current book value plussum of discounted future abnormalearnings

    If a firm can earn only a normalreturn on book value, then equity valueis its current book value

    The firm is worth more/less if its NI orreturn on BV is above/below normal

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    Estimating Terminal Value

    The terminal value problem we encounteredwith DCF is here, too!

    Procedure determine abnormal earnings in post terminal year

    discount them in perpetuity: AET(r-g)

    ris cost of equity capital

    gis expected growth rate

    Or,

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    Estimating Terminal Value

    At the terminal year, the terminal valuerepresents an estimate of the differencebetween the market value and the bookvalue of equity in that year We could use the projected market-to-

    book multiple and the forecasted BV

    instead Need a normal multiple

    Average market-to-book ratios in U.S.: 1.6

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    Terminal Value and DAE

    In DCF we noted that a large part ofequity value lies in the terminal value

    If we forecast AE to where only normalreturns are earned, terminal value willbe zeroAll future AE will be zero

    The PV of the normal earnings isembedded in current book value andgrowth in BV over the forecast horizon

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    Role of Accounting MethodChoice

    The DAE valuation is based on accountingnumbers, not cash flows

    Does accounting method affect valuation? Note that accounting choices affect bothearnings

    and book value

    Consider two examples:

    Conservative accounting Aggressive accounting

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    Conservative Accounting

    Assume all R&D is written off (recordedas an expense) as incurred (the

    alternative is to capitalize and amortize,e.g. next year)

    Assume $1,000 is written off in year 1,ROE is 10%

    What happens to future abnormalearnings?

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    Conservative Accounting

    Year 1: earnings and thus

    abnormal earnings are$1,000 lower

    Ending BV is $1,000

    lower

    Year 2: abnormal earnings is

    $100 higher due to loweropening BV

    Abnormal earnings is$1,000 higher due tolower expense

    Present Value

    -$909 (Year 1)

    +$909 (Year 2)

    Net Impact: $0

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    Aggressive Accounting

    Year 1: earnings and thus

    abnormal earnings are$1,000 higher

    Ending BV is $1,000

    higher

    Year 2: abnormal earnings is

    $100 lower due to higheropening BV

    Abnormal earnings is$1,000 lower due tolower expense

    Present Value

    +$909 (Year 1)

    -$909 (Year 2)

    Net Impact: $0

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    So, Is Accounting Irrelevant?

    Accounting choices may influence theanalysts perception of the firm and thus theforecasts of abnormal earnings Functional Fixation phenomenon

    Management may be revealing newinformation about the results of past actionsor expected results of future actions write-offs and capitalization

    Accounting choice affects the fraction ofvalue reflected over short horizons versusterminal value

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    PHB, page 11-8

    The abnormal earnings approach, then, recognizes thatcurrent book value and earnings over the forecast horizonalready reflect many of the cash flows expected to arrive

    after the forecast horizon. The DCF approach unravelsall of the accruals, spreads the resulting cash flows overlonger horizons, and then reconstructs its own accruals inthe form of discounted expectations of future cash flows.The essential difference between the two approaches is that

    abnormal earnings valuation recognizes that the accrualprocess may already have performed a portion of thevaluation task, whereas the DCF approach ultimately movesback to the primitive cash flows underlying the accruals.

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    DCF vs. DAE

    Note that they are actually based on thesame underlying discounted dividend model

    In principle the two methods should arrive atthe same value, but They focus on different issues

    E.g. using DAE will force analysts to focus on I/S, B/S,ROE; this may cause the analyst to arrive at differentforecasts

    Amount of analysis structure is much more forDAE

    Importance of terminal value analysis is more forDCF

    relation to price multiples

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    Valuation Based on Multiples

    Why bother? easy and quick

    reality check

    private companieswith no marketvalues

    Examples

    Price to earnings

    Price to Sales

    Price to Book Price to Cash Flow

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    Price to Book Ratio

    If we divide the DAE formula by BV0:

    Vtis estimated value of equity at time t

    bVtis book value at time t

    reis cost of equity capital gt+nis growth in BV in year t+n, e.g., (BV2-BV1)/BV1

    ...)r(1

    )g(1*)g(1*)r(ROE

    )r(1

    )g(1*)r(ROE

    )r(1

    )r(ROE1

    BV

    V

    3e

    21e3

    2e

    1e2

    e

    e1

    0

    t

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    Price-to-Book Ratio: Interpretation

    We can interpret price-to-book value ratio as afunction of

    Future abnormal earnings

    how much greater or smaller than normal will ROE be? note that we can decompose the ROE as in Financial

    Analysis

    Growth in BV

    how fast will the investment base (BV) grow?

    will ROE continue to be other than normal as BV grows?

    Cost of equity capital

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    Price-to-Earnings Ratio

    ROEBook

    Price

    Earnings

    Bookx

    Book

    Price

    Earnings

    Price

    Therefore;

    P/E is affected by the factors that affect P/G:abnormal earnings; risk; growth

    But, P/E is also affected by the current ROEP/E is more volatile than P/B

    If ROE is zero or negative, P/E is not defined

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    Price-to-Earnings Ratio

    If Price = Book Value

    P/E is the reciprocal of cost of equity

    capital 6 to 10 is normal rangecurrent market is

    way above

    Technology sector: negative earnings

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    Combining PE and PB

    P/E

    P/B

    Rising Stars

    Falling StarsDogs

    Recovering

    but not goingto be a star

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    Selecting Comparable Firms

    Who are the competitors Dow Jones Interactive

    J.C. Penny, Lands End, Nordstrom, The

    LimitedSelection criteria Similar operating and financial

    characteristics Same industry

    Question: multi-business companies?

    B i A l i d V l ti

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    Business Analysis and Valuation- Applications

    Equity Securities Analysis

    Credit Analysis and Distress Prediction

    Mergers and Acquisitions

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    S it A l i d M k t

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    Security Analysis and MarketEfficiency

    Efficient Markets Hypothesis Security prices reflect all publicly available

    information fully and immediately upon itsrelease

    All securities are priced right

    Return are associated with risk that cannot

    be diversified awayIf market is efficient, who then willengage in equity security analysis?

    A M k t R ll Effi i t?

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    Are Markets Really Efficient?- U.S. Securities Market

    Long-run evidence

    information is indeed impounded into stock price

    Short-run evidence Not all information is reflected in security prices

    fully and immediately

    Post earnings announcement drift

    Analysts over-react to negative earningsNot all securities are followed bysophisticated analysts

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    Methods of Equity Security Analysis

    Fundamental AnalysisAttempt to evaluate stock price based on

    financial statements analysis

    e.g., Graham & Dodds

    Technical AnalysisAttempt to predict stock price movements

    ChartingCombine the above two

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    Popular Schools of Thought

    Value Investing

    Growth Investing

    Momentum Investing

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    Value Investing

    Look for stocks that appear cheapcompared to earnings, assets, or some

    other fundamental yardstickCapitalizes on the phenomenon of

    overreaction

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    Ben Grahams Guidelines

    Is the P/E less than half thereciprocal of the yield on aAAA corporate bond?

    Is the P/E less than 40% of

    the average P/E over thepast five years?

    Is the dividend yield morethan 2/3 the AAA corporatebond?

    Is the price less than 2/3book value?

    Is the price less than 2/3 netcurrent assets?

    Is the debt-equity ratio lessthan 1?

    Are current assets more thantwice current liabilities?

    Is total debt less than twicenet current assets?

    Is the 10-year average EPSgrowth greater than 7%

    Were there no more thantwo years out of the past tenwith earnings declinesgreater than 5%?

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    Growth Investing

    Look for stock with rapidly growing sales andearnings, especially if the rate is increasing stock price should catch up sooner or later

    Typically, these stocks are volatile How likely will the stock dive?

    will the stock take off if the economy slows (andother stocks slow down)making the stock look

    relatively attractiveWatch out for accounting schemes used forwindow-dressing

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    Momentum Investing

    WSJ 3/31/97

    Momentum and other aggressive stock fundsinvest in the high-flying stocks of companies with

    soaring earnings, in some cases without regard tohow expensive those stocks are. Their goal is toride those stocks into the stratosphere, but quicklyunload them at the first hint of a business

    slowdown. Lately, these funds haven't been ableto get out of those stocks fast enough, as priceshave tumbled.

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    The General Process

    Comprehensive security analysis involves Selection of candidates for analysis

    screening, dumb luck, product use, class assignment, job

    Inferring markets expectations

    What does price imply? What does consensus earningsimply? Reverse engineering of price to determine marketexpectation

    Examine with self-analysis Refine expectation. Look for other signals and

    information sources

    Buy? Hold? Sell?

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    By the Numbers

    Lets review the method used by WesleyMcCain and Jeffrey Sanders

    What are the main points of this article?Who really move the market?

    What is the method?

    How do what they doid tie into thebusiness analysis framework we havedeveloped?

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    Credit Analysis

    Evaluate the likelihood a firm will not beable to pay its debts (risk of

    bankruptcy) Lenders need to know

    Borrowers need to know as well

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    Suppliers of Credit

    Commercial Banks

    Savings and Loans

    Public Selling price is heavily affected cost of

    capital, which in term is affected by credit

    rating E.g. Standard and Poors

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    Credit Analysis Process

    Nature and purpose of the loan

    Types of loan: secured?

    Receivable

    Inventory

    Machinery and equipment

    Real estate

    Borrowers financial status Focus is more on the sufficiency of cash flows

    (present and future)

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    Predict Bankruptcy

    Altman Z-Score

    Z = 0.717 x (Working capital/TA) +

    0.847 x (RE/TA) +

    3.11 x (EBIT/TA) +

    0.420 x (SE/TL) +

    0.998 x (Sales/TA)

    Z < 1.20: High bankruptcy riskZ > 2.90: Low bankruptcy risk

    1.20 < Z < 2.90: Gray area