Download - Viktoriia Lebid Com Shops (2)
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Competitive Analysis
Viktoriia Lebid
BCBG MAX AZARIA DRESSES
Bon Genre,
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Vogue calls Ukrainian Embroidered Vishivanka Dress the Hottest Trend
February 4, 2016
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Market ScanAspirational Inspirational Direct Competitors
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AspirationalValentino Narrow Breadth Deep
assortment mainly focused on couture dresses
Luxury, impossible to duplicate
Sparks creativity & innovation for future product development
Inspirational Vince.
Broad Breadth Shallow Depth Fashion Forward Designs are
keeping up with aspirational retailers
Attainable in mirroring assortments in future product development
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Direct competition Wide Breadth, Deep Assortment
Overwhelming variety of trend-right dresses for every occasion
Lower quality merchandise, poor customers service - no returns only exchanges
312 stores across U.S. majority of same layouts, black/white designs
Key items: Embodied V-Neck dresses and tunics
Narrow breadth, Shallow Depth Assortment Namesake retailer showcasing the
designer’s chic upbeat dresses Similar price range to BCBG Max Azaria Less product assortment; comparatively
sophisticated dresses of a better quality Outstanding customer service and return
policy 140 stores in U.S &175 internationally Colorful store designs, Different layouts
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Direct competitionSTORES LAYOUTS &
DESIGNS
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AspirationalCall out item:
Valentino 2016 Two Piece Dress Inspired by Ukrainian national spirit of embroidery
and ornaments$ 5,350.00
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InspirationalDesigns are keeping up with
aspirational retailers
WASHED SATIN EMBROIDERED V-NECK
DRESS$495
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ADREN FLORAL EMBROIDER-ED
TWO-PIECE DRESS
$388
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Direct CompetitionAMY FLORAL EMBROIDERED JEWEL- NECK DRESS $325
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Direct CompetitionBEBE EMBROIDERED GEORGETTE V-NECK DRESS BLACK/WHITE $299
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Trendy Neckline Shapes: “Jewel” “V” “Tab”
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Ukrainian Embroidery Ornaments Trend
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“Hollywood Stars opened their “Parade of
Embroidery”
“Street.
Love. Wear. ”
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BCBG MAX AZARIA DRESS IDEAS FOR FUTURE APPAREL DEVELOPMENT