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SOUTHWEST AIRLINES
CORPORATION JENNYFER CONNERY – 00000000837
JESSICA KAREN – 00000000601
SILVILIA – 00000000597STENDY STEVAN – 00000007131
SYLVIA ANDREANI - 00000000600
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SINOPSIS KASUS
• SOUTHWEST AIRLINES CORPORATION EROPERASI DI TE!AS" DAN #E#ULAI PE
JASA PADA TAN$$AL 18 JULI 1971%
• SOUTHWEST AIRLINES CORPORATION JU$A #ENYEDIAKAN JASA KE 60 ANDAR
NE$ARA TER#ASUK USA%
• SOUTHWEST AIRLINES CORPORATION ER$AUN$ DEN$AN NATION" DEN$AN
#E#ERIKAN PELAYANAN YAN$ RENDAH TARIF DAN #E#UASKAN KEIN$INAN
• SOUTHWEST AIRLINIES CORPORATION #E#ILIKI STRUKTUR OPERASI PERUSAHA
PENERAN$AN DO#ESTIC TER#URAH DI INDUSTRI PENERAN$AN" DEN$AN T
PENDAPATAN OPERASIONAL &6%5%
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• PADA TAHUN 197'-(005" SOUTHWEST AIRLINES CORPORATION SELA#A 3
ERTURUT-TURUT #ENDAPATKAN KEUNTUN$AN%
• SEJAK TAHUN (00(" SOUTHWEST CORPORATION #ASUK DALA# URUTAN
PERUSAHAAN TERAIK DI #AJALAH USINESS ETHICS%
• PADA TAHUN (00'" SOUTHWEST CORPORATION #ENDAPAT PEN$HAR$AA
ONUS PRO#OTION DAN EST AWARD REDE#PTION DI #AJALAH INSIDEF
• PADA TAHUN (005" SOUTHWEST CORPORATION #ENDAPATKAN $ELAR NO
CUSTO#ER SATISFACTION DAN #OST AD#IRE AIRLINE IN THE WORLD DA
DAN #AJALAH FORTUNE%
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ANALISIS SWOT
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DISCUSSION )UESTIONS
1% WHAT IS SOUTHWEST*S STRATE$Y+ WHAT IS THE ASIS ON WHICSOUTHWEST UILDS ITS CO#PETITIVE ADVANTA$E+
JAWA,
ASIS YAN$ DI$UNAKAN SOUTHWEST SEA$AI LANDASAN #E#COMPETITIVE ADVANTAGENYA SEPERTI DIKUTIP DARI CEO HER KEL
ADALAH #ELALUI FILOSOFI #EN$UTA#AKAN KARYAWAN%
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STRATE$I YAN$ DII#PLE#ENTASIKAN SOUTHWEST #ELALUI ASIS TE
UNTUK #E#AN$UN COMPETITIVE ADVANTAGE-NYA ADALAH,
1% ONLINE TICKETIN$ STRATE$Y
(% TE#PAT DUDUK DAN AWAK KAIN LIMITED CUSTOMER SERVICE.
3. LOW COST DAN EFISIENSI AHAN AKAR
'% #ANAJE#EN SD# DEN$AN #ENDUKUN$ DAN #EN$APRESIASI UKERJA KERAS" ENER$Y TIN$$I" RASA SENAN$" OTONO#I LOCAL"
KREATIFITAS KARYAWAN
5% DIFFERENSIASI ANDARA
6% OTONO#I LOKAL
7% PEREKRUTAN PILOT INDEPENDEN
8% PE#ERIAN INSENSIF
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ILUSTRASI AKTIVITAS SOUTHWEST
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CO#PETITIVE ADVANTA$E
1% COST LEADERSHIP DAN TI#E LEADERSHIP
(% SHORT FLI$HT" IN HI$H FRE)UENCIES
3% PILOT YAN$ HANDAL DAN #E#ILIKI JA# TERAN$ E!TRA
'% STAF-STAF YAN$ RA#AH0-TA#AH DAN #ENYENAN$KAN
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(% HOW DO SOUTHWEST*S CONTROL SYSTE#S HELP E!ECUTE THE FIR#*S
JAWA ,
- 1% SELEKSI KARYAWAN ARU
SOUTHWEST #EN$UTA#AKAN ORAN$ YAN$ #EN$ERJAKAN HAL DEN$AN
DEN$AN TERTAWA DAN SENAN$ HATI
- (% SISTE# KONTROL DEN$AN #ELE#A$AKAN KEIJAKAN UDAYA KERJA
#EN$IJINKAN KARYAWAN #E#ANTU A$IAN LAIN PADA SAAT SEDAN$
#EN$ERJAKAN PEKERJAANNYA
- 3% SISTE# KONTROL FOR#AL DEN$AN $AYA #ANAJE#EN YAN$ WALKING
PARA LEADER ATAU #ANA$ER OPERASIONAL #ELAKUKAN KONTROL LAN$
DIANDIN$ HANYA DIA# DI KANTOR
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