digital public relation
DESCRIPTION
Membahas mengapa, apa dan bagaimana melakukan Digital Public RelationTRANSCRIPT
Digital Public RelationOleh: Urip Budiarto
WHYDIGITAL
Public Relation
WHY #1
Meningkatnya jumlah pengguna internet dan mobile web
WHY #2: Perubahan Perilaku Konsumsi Media
WHY #4
Lebih Fokus dalam Membidik Target Prospek
Mahalnya Biaya Placement Media Konvensional
WHY #5
Potensi Virality dan Word of Mouth yang lebih mudah
#LoyalitasDonatur
Mampu hadirkan “rasa” eksperiensial
WHAT DIGITAL
Public RelationIS ALL ABOUT
Digital PR Environment
Integrated Digital PR
Many to Many Principle in Digital PR Communication
Hidden Cost on Digital PR
Strategy Team Sites Development
Monitoring Tools Advertising Influencer
HOW TO OPTIMIZEDIGITAL
Public Relation
Website Optimization
Desain Sesuai User
Behaviour
Kaya Konten Sesuai User
Interest
Memiliki Versi Mobile
Link ke Social Media
Skenario Landing page
Anchor Semua Aset
Lembaga
Menarik Database
Visitor
Sinkronisasi Direct Email
Search Engine Optimization
Definisikan Targeted Keyword
Definisikan Related
Keyword
Terapkan teknik SEO
Bersihkan hasil pencarian dari “pengganggu”
Social Media Optimization
Facebook Optimization
(Fan Page)
Twitter Optimization
You Tube Optimization
Blog & Forum Optimization
Link Building Optimization
Jejaring Dompet Dhuafa
Blog di Top Media Online
Kontes Blog Rutin
“Sedekah backlink”
Offline Optimization
Mass Media PR Tools
Event Off air
Direct PR Tools
Mobile PR Tools
Ads Optimization
Banner Ads(Media Berita
Besar)
Paid Search Google
Facebook Ads(Targeting)
Twitter Buzzer
Website
Social Media
Link Building
OfflineAds
Search Engine
KompasianaBlog DetikPortal BeritaBlog Niche Konten
Facebook - TwitterYouTube - Linked inGoogle+ - Instagram
SlideshareGroups - Forums
Konsep Utama
SeminarExpoKonferensiWorkshopMedia GatheringSite VisitAwarding
Google PPCFacebook AdsTwitter BuzzerDisplay BannerOnline Contest
SEO
User & Mobile friendlyKonten menarik
Rutin dan KonsistenNilai Tambah
Grab Database Visitor
