DAFTAR ISI

DAFTAR ISI................................................................................................... i

BAB I PENDAHULUAN

1.1 Latar Belakang ............................................................................... 1

1.2 Tujuan............................................................................................. 2

BAB II KAJIAN TEORI................................................................................ 5

BAB III PRODUCT LAUNCHING

3.1 Identitas Produk...................................................................................... 13

3.1.1 Jenis Produk................................................................................. 12

3..1.2 Deskripsi Produk........................................................................ 12

3.1.3 Matriks Produk Vs Budaya......................................................... 12

3.2 Tahapan Produk...................................................................................... 13

3.3 Klasifikasi Produk.................................................................................. 13

3.4 Positioning Produk................................................................................. 13

3.5 Streategi Produk Global......................................................................... 14

BAB 1V KESIMPULAN DAN SARAN4.1 Kesimpulan..................................................................................... 15

4.2 Saran............................................................................................... 15

DAFTAR PUSTAKA...................................................................................... 16

LAMPIRAN.................................................................................................... 17

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