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YUDI PERMADIPuri Radensa Blok B No. 21 Jl. Raden Saleh DepokPhone: +62-819-0819-0673Email: [email protected]

PROFESSIONAL EXPERIENCES

2015 PT. Nestle Indofood Citarasa IndonesiaJakarta

Head of Commercial Service (Trade Marketing & Marketing Service)Trade Marketing Developing strategic plan for all channel (General Trade, Modern Trade and

Food Service) based on channel insight in order to achieve sales target. Leading Route to Market (RTM) activity in order to ensure maximum

availability and visibility in market. Leading and monitoring activity plan both trade and consumer promo for

excellent execution. Review activity plan to ensure maximum effectiveness from each activity. Manage PTE budget for all channel.

Marketing Service Developing activity plan for activation, sampling and selling. Managing Activation, in house design, internal chef and customer complains

team to support marketing activity. Managing outsourcing agency to fulfill 600 persons sales force all around

Indonesia. Proposing and controlling sales force activity team for business purpose

such as merchandising, canvasser and sales promotion girl.

2012 PT. Nestle Indofood Citarasa IndonesiaJakarta

Category Marketing Manager & Head of Marketing ServiceCategory Marketing Manager Developing category plan as Integrated Communication Plan that cover

Marketing and Sales Plan. Responsible for achieving category top & bottom line.


Leading new product development process form ideation to pipeline. Developing post-launch evaluation.

Conduct qualitative and quantitative research to support New Product Launch, update market competitiveness and Brand Health tracking.

Managing margin contribution to increase product profitability. Conduct Cost Saving Initiatives (CSI) to increase and secure bottom line. Working together with 3rd party to ensure maximum effectiveness from

marketing activities. Proposing 5 years strategy plan to ensure business plan in the coming

years.

Head of Marketing Service Managing outsourcing agency to fulfill 600 persons sales force all around

Indonesia. Proposing and controlling sales force activity team for business purpose

such as merchandising, canvasser and sales promotion girl. Managing Activation team to support marketing activity. Managing and handling customer complain via customer care center. Managing in house design team. Managing internal chef to develop recipe and support marketing activity.

Achievement: Succeed to drive double digit growth in last 3 years while market has

negative growth Increasing significant market share and become challenger brand in

category Succeed to increase Top of Mind every year

2008 PT. Dexa Medica Jakarta

Brand Manager Creating Marketing Plan for existing and new product that covers ATL, BTL

and Merchandising activities to increase Brand Awareness.


Planning, preparing and conducting above the line (ATL) activities: TV Placement, Radio Placement and Media Placement.

Creating and controlling below the line (BTL) activities: event in community, in store activation, and direct selling.

Planning and controlling Merchandising activities: Branding in store, retail branding and POSM Material.

Update Market Competitiveness by doing market size research, reviewing communication messages, media placement, and visiting modern/traditional markets.

Working together with other department in ensuring continuous and consistent product availability

Proposing new product development based on products portfolio and creating product concept that cover segmentation, targeting and positioning, calculating product COGS, setting pricing strategy and calculating discount structure.

Conducting and controlling market survey activity to seek Consumer Insight by doing In-store Interview, Home Visit and Focus Group Discussion.

Transfer “Consumer Insight” to right product, right unique selling preposition, and good marketing plan to transfer communication message effectively.

Work closely with communication agency in developing packaging art work, tag line, creative jingle and any other tools to transfer the right messages.

2007 PT. DJARUM Surabaya

District Supervisor Managing Area in developing business in Surabaya. Managing and Controlling Team Leader, Sales Coordinator and Promotion

Team. Creating Sales and Promotion Plan to achieve Sales Target and to promote

existing and new products to consumers. Creating a comprehensive sales and promotion reports to analyze sales and

promotion plan effectiveness


Preparing, Planning and targeting a new product launching and orientation. Performing direct and indirect approaches to customers to achieve sales

target Monitoring competitor’s activities and propose any actions to the

management. Sales Achievement :

Increasing Area Sales Target from 2.200 bal/week to 3000 bal/week Increasing Company Market Share from 9,0 % to 12.4 % Achieving Spreading Target from 70 % to 95 % Availability in Small

Retail Promotion :

O/I : Choosing and Negotiating O/I placement with advertising agency. Below The Line :

Merchandising (MCD) Managing Budget for Merchandising materials and Point of Sales

Material. Directing MCD Team to publish a MCD material such as Tin Plate,

Poster, Flag Chain, Shop Blind, Shop Sign to achieve maximal visibility

Event National Event

- Preparing and Controlling the Whole event programs until it’s done.

- Coordinating venue Branding and Sales Team to achieve maximal product trial

- Coordinating O/I placement to achieve maximal publication. District Event & Local Event

- Create an event concept, orientation and segmentation.- Create and calculating an event budget.- Deciding a promotional item to support the event publication.- Arranging event schedule and market area.- Coordinating venue Branding and Sales Team to achieve

maximal product trial


- Coordinating O/I placement to achieve maximal publication.- Approving an event proposal form second party.- Negotiating budget and Material promo.- Controlling the event, Coordinating venue Branding and Sales

Team to achieve maximal product trial

2005 PT. DJARUM Gresik

Team Leader

Increasing Area Sales Target from 600 bal/week to 1.100 bal/week Increasing Company Market Share from 11,5 % to 14,6 % Achieving Spreading Target from 60 % to 85 % Availability in Small

Retail Managing a promotion team to promoting products or launching a new

product in Gresik. Managing a merchandising team to publish a material promotion form

Outdoor/Indoor (O/I) to Below the Line (BTL) such as: Billboard, Tin Plate, Poster, Flag Chain, Banner, etc.

Managing a sales team (motorist, Canvasser, merchandising and salesman) to distributing products to a small retailer and to achieving a sales target.

Handling in managing clients and supplier relationship. Creating, Preparing and controlling an event to promote the products

which is suitable with its segmentation and orientation.

EDUCATIONS2002 Padjadjaran University Bandung, Ina

Bachelor Degree, International Relation 1997 Senior High Scholl Garut,

Ina

HOBBIES & INTERESTSDiving, Badminton, Futsal, Reading, Swimming, Gadget/New Technology

STRENGTHS & ABILITIES


Quick learner, Honest, Hard worker, excellent leadership skill, Creative, Highly Self-motivated person

PERSONAL INFORMATION

Full Name : Yudi PermadiDate of Birth : Garut, February 16, 1979Residence : Puri Radensa Blok B No. 21 Jalan Raden Saleh DepokContact Number : 0819 0819 0673Marital Status / Gender : Married / MaleE-mail Address : [email protected] Skills : English & Indonesian

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