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The Nature of Strategic

Management

Tujuan MK Manajemen Stratejik

1. Memahami pengertian Manajemen Stratejik serta

kaitannya dengan keunggulan bersaing

2. Mampu menganalisis lingkungan organisasi

3. Mampu merumuskan visi, misi dan tujuan organisasi

4. Memahami berbagai jenis strategi perusahaan

5. Memahami dan mampu menggunakan alat/matriks

perumusan strategi

6. Memahami implementasi strategi

7. Mampu evaluasi strategi

8. Mampu menganalisis kasus manajemen stratejik

Strategic Management –Defined

Art and science of

formulating,

implementing, and

evaluating

cross-functional decisions that enable an

organization to achieve its objectives

Strategic Management

The purpose of strategic management is to

exploit and create new and different

opportunities for tomorrow;

A strategic plan is, in essence, a company’s

game plan.

Profit margins among firms in most industries

are so slim that there is little room for error in

the overall strategic plan

3 Stages

1. Strategy formulation

2. Strategy implementation

3. Strategy evaluation

Vision and Mission

Statement

Comprehensive

Mission Statement

Vision

Clear Business

Vision

Pentingnya Visi dan Misi

Firms with a formalized mission statement have twice the average

return on shareholders’ equity (Rarick and Vitton).

Positive relationship between mission statements and organizational

performance (Bart and Baetz).

30 percent higher return on certain financial measures

(BusinessWeek).

A 20 years of empirical research on mission statements concluded

“there is a small positive relationship between mission statements

and measures of financial organizational performance” (Desmidt,

Prinzie, & Decramer, 2011, p. 468).

Some studies have found that having a mission statement does not

directly contribute positively to financial performance

Vision

Kita mau jadi apa?

Pernyataan visi sebaiknya

Singkat

Satu kalimat

Mengungkapkan jenis bisnis perusahaan

Evaluasi pernyataan visi “to become the best retailing firm in the USA” => Tidak baik,

karena itu berarti bisa menjual apa saja. Tidak jelas apa

yang dijual.

Starbucks Proposed Vision Statement

“Starbucks strives to ethically find and roast the highest

quality Arabica coffee in the world. With stores around the

world, we are the premier roaster and retailer of specialty

coffee globally.” => Tidak menjelaskan ingin jadi apa.

Starbucks “Improved” Vision Statement

Starbucks’ vision is to be the most well-known, specialty

coffee, tea, and pastry restaurant in the world, offering

sincere customer service, a welcoming atmosphere, and

unequaled quality

Mission

Enduring statements of purpose that

distinguish one business from other similar

firms.

A mission statement identifies the scope of a

firm’s operations in product and market

terms.

Mission

Benefit of written mission statement

1. To make sure all employees/managers understand

the firm’s purpose or reason for being.

2. To provide a basis for prioritization of key internal

and external factors utilized to formulate feasible

strategies.

3. To provide a basis for the allocation of resources.

4. To provide a basis for organizing work, departments,

activities, and segments around a common purpose.

Mission

Apa bisnis kita? => alasan keberadaan perusahaan

Reconciliatory: mengakomodasi berbagai kepentingan para stakeholder seperti

pelanggan, pegawai, pemegang saham dan kreditur.

Mission

9 components

Evaluasi pernyataan misi

Evaluasi pernyataan misi

Bank BRI

Bank

BCA

Bank

Mandiri

Bank

Syariah

Mandiri

Tugas Kelompok

Buat kelompok @ 3-4 orang

Pilih bank yang hendak dijadikan studi kasus

Unduh laporan tahunan bank 3 tahun terakhir

Tugas Kelompok

A. Tuliskan pernyataan visi bank

Berilah evaluasi Saudara terhadap pernyataan visi tersebut

B. Tuliskan pernyataan misi bank

1. Identifikasi 9 komponen penting misi pada pernyataan tersebut.

2. Tulis jumlah kata pada pernyataan tersebut.

3. Berikan penilaian Saudara berdasarkan 9 characteristics of a

mission statement!

C. Tuliskan perbaikan pernyataan visi dan misi bank tersebut

Tulis jawaban kelompok Sdr di komentar pada https://dosen.perbanas.id/manajemen-

stratejik/ dengan menulis judul berupa nama bank, kemudian jawaban terhadap

peetanyaan A & B

https://dosen.perbanas.id/manajemen-stratejik/