bharath.g.(10xqcma021) kanva dianostics pvt

8/3/2019 Bharath.g.(10xqcma021) Kanva Dianostics Pvt

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Organization study at KANVAKANVADIAGNOSTIC SERVICES PVT.LTDDIAGNOSTIC SERVICES PVT.LTD

By:BHARATH.GBy:BHARATH.G .. 10XQCMA02110XQCMA021


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INDUSTRY PROFILE

The health care industry is one of the world's largestand fastest-growing industries. Consuming over 10

percent of gross domestic product(GDP)

A health care provider is an institution or personthat provides preventive, curative, promotional,rehabilitative or palliative care services in asystematic way to individuals, families or communities.


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COMPANY PROFILE

The Kanva diagnostic services PVT.LTD wasincorporated on the 1st of May 2002.

At kanva they offer quality service at competitive prices in the areas of consultation, diagnosis, physiotherapy and health care research.

NABL and ISO 9000:2000 certified company.


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Vision of Kanva diagnostic services

VISION:To offer more comprehensive services to a

wider range of people


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Mission of Kanva diagnostic services

To fulfill the needs of our patients & qualifiedclinical consultants using approved testingmethodologies in an ethical & cost effective manner

by a professionally qualified team of Laboratory personnelTo achieve the desired outcome by establishing a

quality assurance & resource management programthat our performance is monitored by explicithealthcare standards at all times that allows our

performance to be compared with other wellestablished health care facilities


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Objectivesof Kanva diagnostic services

To comply with standards at all time.To maintain excellence and to keep pace with latestdevelopments in clinical laboratory services.

To ensure compliance with statutory and regulatoryrequirements.To build team spirit among the organizational staff forcontinual improvement.To ensure on-time completion of lab tests and promptdelivery of reports.To ensure adequate competence and resources, enablingeffective and reliable diagnostic services.To fulfill the needs & quality expectations of our patients and

clinical consultants.


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Authority and responsibility relationship

Authorities of HrTo initiate corrective actions when planned are notachieved within the targets.

To arrange training programs to all departments as per plan

Responsibility of HR:

To ensure that Training effectiveness is measuredTo ensure that systems to motivate and empower employees are identified and implementedTo control Quality records related to Quality Systemof their functions


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Functional area: Human ResourceR ecruitment, selection, and on boarding (resourcing)Employee record-keeping and confidentialityOrganizational design and developmentPerformance, conduct and behavior managementCompensation and employee managementTraining and development (learning management)Employee motivation and morale-building(employee retention and loyalty)


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Functional area: Marketing

Maintain Brand loyaltyMixed Pricing Strategy

M arketingdepartment

Public

consultatnt guided

self( MHC ,Insurance)

C oprporatesHR programmes,Fringe benefits


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Functional area: Operational units

To process samples on a timely basisTo provide accurate and reliable reportsTo meet the customer requirements smoothly

B illing@receptionRe -verification &sample collection Processing

verification of resluts

Issue of reports


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Functional area: Finance

The current year Net profit of is 13858450M ethod of accounting followed is mercantile.

The company recognizes income on rendering of services and accounts are prepared on goingconcern basis.

Planning and organizing the funds


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SWOT Analysis

STRENGTHS:Brand Name.

NABL certified and ISO 9000:2000 certifiedcompany.Advanced Technologies.Efficient Management team.Cost advantage.Quality and matured process.Very good infrastructure for providing service.


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SWOT Analysis

WEAKNESSInterpersonal conflictDoes not do any effective advertisement nor or notlooked much into advertisement strategy.

OPPORTUNITIES:Medical services as necessitiesInsurance companiesGrowing awareness


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SWOT Analysis

THREATS:Increased competition.Clustering of budding new and small laboratories.Damage to equipments causing heavy loss


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SuggestionsU tilization of NABL accreditation with the help of marketing.A customer data base has to be developed.Improve the marketing strategies.contracting laboratories in hospital establishmentsEmployees must have to be trained on regular basisleast quarterlyEducate the non technical personnelsAccounts receivables must have to be accelerated


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Conclusion

Kanva Diagnostic Services Pvt. Ltd. has growntremendously during the past 7 yearsHigh standards of quality in rendering services to

patientsTechnologically superior This project has helped me understand the

importance, significance and enhanced myknowledge by applying theory learnt in class to

practice


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bharath.g.(10xqcma021) kanva dianostics pvt

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