digital public relation

Digital Public RelationOleh: Urip Budiarto

WHYDIGITAL

Public Relation

WHY #1

Meningkatnya jumlah pengguna internet dan mobile web

WHY #2: Perubahan Perilaku Konsumsi Media

WHY #4

Lebih Fokus dalam Membidik Target Prospek

Mahalnya Biaya Placement Media Konvensional

WHY #5

Potensi Virality dan Word of Mouth yang lebih mudah

#LoyalitasDonatur

Mampu hadirkan “rasa” eksperiensial

WHAT DIGITAL

Public RelationIS ALL ABOUT

Digital PR Environment

Integrated Digital PR

Many to Many Principle in Digital PR Communication

Hidden Cost on Digital PR

Strategy Team Sites Development

Monitoring Tools Advertising Influencer

HOW TO OPTIMIZEDIGITAL

Public Relation

Website Optimization

Desain Sesuai User

Behaviour

Kaya Konten Sesuai User

Interest

Memiliki Versi Mobile

Link ke Social Media

Skenario Landing page

Anchor Semua Aset

Lembaga

Menarik Database

Visitor

Sinkronisasi Direct Email

Search Engine Optimization

Definisikan Targeted Keyword

Definisikan Related

Keyword

Terapkan teknik SEO

Bersihkan hasil pencarian dari “pengganggu”

Social Media Optimization

Facebook Optimization

(Fan Page)

Twitter Optimization

You Tube Optimization

Blog & Forum Optimization

Link Building Optimization

Jejaring Dompet Dhuafa

Blog di Top Media Online

Kontes Blog Rutin

“Sedekah backlink”

Offline Optimization

Mass Media PR Tools

Event Off air

Direct PR Tools

Mobile PR Tools

Ads Optimization

Banner Ads(Media Berita

Besar)

Paid Search Google

Facebook Ads(Targeting)

Twitter Buzzer

Website

Social Media

Link Building

OfflineAds

Search Engine

KompasianaBlog DetikPortal BeritaBlog Niche Konten

Facebook - TwitterYouTube - Linked inGoogle+ - Instagram

SlideshareGroups - Forums

Konsep Utama

SeminarExpoKonferensiWorkshopMedia GatheringSite VisitAwarding

Google PPCFacebook AdsTwitter BuzzerDisplay BannerOnline Contest

SEO

User & Mobile friendlyKonten menarik

Rutin dan KonsistenNilai Tambah

Grab Database Visitor

Terima kasih

Urip Budiartourip.budiarto@gmail.com

Twitter: @uripbudiartoHp. 0811.830.4588

http://www.MUANTABS.com