6d draft manualbookm2m gold 2014 bogor 010514

Upload: oni-budi-wicaksono

Post on 15-Oct-2015

29 views

Category:

Documents


0 download

DESCRIPTION

event brieft

TRANSCRIPT

  • Private and confidential Original contents SIX DIMENSIONS 2014

    DUNIA GENERASI PLATINUM 2014 GOLD

  • Private and confidential Original contents SIX DIMENSIONS 2014

    ROADSHOW SCHEDULEGold I

    Date City Venue

    4-6 April Jakarta 2 Central Park

    2-4 Mei Bandung Festival City Link

    9 - 11 Mei Bogor Botani Square

    6-8 Juni Malang MOG

    13 - 15 Juni Surabaya Grand City

    5 7 September Denpasar Clandy's Buluh Indah

    10 - 12 Oktober Makassar Panakukang

  • Private and confidential Original contents SIX DIMENSIONS 2014

    ROADSHOW SCHEDULEGold II

    Date City Venue

    25 27 April Samarinda Samarinda Plaza

    2 4 Mei Balikpapan E - Walk

    31 Mei 1 Juni Pontianak Mall Ahmad Yani

    12 14 September Banjarmasin Duta Mall

    10 12 Oktober Pekanbaru SKA Mall

  • Private and confidential Original contents SIX DIMENSIONS 2014

    CONTACT DETAILSGOLD

    Kalbe NutritionalsBrand Team Felicia : 081806626608Event Team Erwin : 08121841065Event Team Vera Lusia : 08158282463

    Six DimensionsCS Ade Tunggadewi : 081511306092 CS Anynda Anindita : 082119008556CS Aletha Dwitami : 087780557769PO Yogie Ramdhani : 085780794122PO Kesta Ibrahim : 085230977999Production Andreas P : 081317590919 Production M Chandra : 081288447088Production Steven R : 085714714983Ass Production Irwan : 081310646679 Logistic Hersasenda : 081310368987

  • Private and confidential Original contents SIX DIMENSIONS 2014

    DUNIA GENERASI PLATINUM 2014GOLD

    Welcome to Dunia Generasi Platinum 2014 A world of wonders where you can explore and experience Multiple

    Intelligence using all the transportation vehicle in the world

  • Private and confidential Original contents SIX DIMENSIONS 2014

    DUNIA GENERASI PLATINUM 2014GOLD EVENT BANNER

  • Private and confidential Original contents SIX DIMENSIONS 2014

    Info Center

    Service Zone

    Selling Zone

    Activity Zone

    WHATS ON DUNIA GENERASI PLATINUM 2014 ?

    Samudera KataOto Bowling

    Bengkel MobilBalon Kreatif

    Karavan Nada

    Cashier, Prod Display, Warehouse, Redemption

    RegistrationConsultationMilk Station

    1

    2

    3

    4

  • Private and confidential Original contents SIX DIMENSIONS 2014

    BOTANI SQUARE - BOGOR

  • Private and confidential Original contents SIX DIMENSIONS 2014

    BOTANI SQUARE - BOGOR

  • Private and confidential Original contents SIX DIMENSIONS 2014

    BOTANI SQUARE - BOGOR

  • Private and confidential Original contents SIX DIMENSIONS 2014

    BOTANI SQUARE - BOGOR

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    12

    ENTRANCE GATE

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    13

    ENTRANCE GATE

  • 110

    62

    145

    157

    256195

    94

    94

    120

    ENTRANCE GATE

  • 95117

    72 84

    16

    100

    95

    48

    ENTRANCE GATE

  • Private and confidential Original contents SIX DIMENSIONS 2014

    ENTRANCE GATE

    Manpower Greeters (SPG) :2 Person

    Properties Seragam Kupon Sampling

    Activity : Greeter / SPG di area ini bertugas

    untuk memberikan Salam dan Kupon Susu kepada setiap pengunjung yang memasuki area ini dan menjelaskan aktivitas lainnya jika memungkinkan.

    SPG diwajibkan untuk memberikan penjelasan mengenai penukaran susu (area penukaran kupon).

  • PRODUCT DISPLAY

  • PRODUCT DISPLAY

    Activity : Product display ini akan menjadi

    titik para rekan sales dari cabang untuk mempromosikan dan melakukan kegiatan penjualan.

  • Private and confidential Original contents SIX DIMENSIONS 2014

    MEKANISME SALES

    Rp. 300.000 = 3 pcs Buku MI

  • CASHIER Properties Telephone Line : 3 line LCD TV 32 : 1 Unit

    Manpower Runners : 2 pax

    Activity : Segala

    pembelian transaksi dan pengambilan produk akan dilakukan di area ini.

  • DxT : 107 x114PxLxT : 105 x 62 x 160

    22

    75

    141

    68

    121

    PxT : 142 x 45

    50

    385124

    20

    CASHIER

  • PxLxT : 60x50x80 PxLxT : 28x50x90

    PxLxT : 60x50x80

    PxLxT : 28x50x90 PxLxT : 60x50x80

    PxLxT : 28x50x90

    122

    60

    3080

  • 360

    256

    340200

    CASHIER

  • VISITORS FLOW

    2424

    Konsumendatang ke DGP

    2014

    Purchased?

    Yes

    Ucapkan terimakasih, beri kupon

    loket susu, arahkanke freeplay

    No

    Drive new customer to buy Product

    Package IDR 150.000 and get membership

    benefit

    Ke product display Ke Cashier untuk pembayaran Ke Loket Pengambilan Barang untuk ambil

    produk

    GIFT BOOTH

    Pembelian

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    25

    GIFT

  • GIFT

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    27

    GIFT

    Properties Gifts Stamp

    Manpower Booth Coordinator : 1 pax Crew : 1 pax

    Activity : Seluruh bentuk transaksi akan

    diverifikasi di area ini, kemudian konsumen dapat menukarkan hadiah pembelian paketnya disini.

    Kupon undian akan diberikan kepada konsumen di area ini.

  • Private and confidential Original contents SIX DIMENSIONS 2014

    Transaksi

    Activity KuponUndian

    Tiket Yang diperolehZona

    PermainanBUS

    DibawahRp. 500.000,-

    Rp. 150.000,-(hanya tiketpermainan) & Rp. 300.000 (mendapatkan3 Buku MI)

    Samudera Kata& Oto Bowling

    No No

    DibawahRp.1.000.000,

    -

    Rp. 500.000,-s/d Rp. 999.999,-

    Samudera Kata, Oto Bowling, Buku UntukSahabat

    1 BUS No

    DiatasRp.

    1.000.000,-

    Rp. 1.000.000 Karavan Nada, Oto Bowling, Bengkel Mobil, Samudera Kata, Balon Kreatif, Buku UntukSahabat

    2 BUS 1 lembar

    Rp. 2.500.000 3 BUS 2 lembar

    Rp. 5.000.000 6 BUS 5 lembar

    SALES PROMO

  • 29

    Konsumen datang & menunjukkan payment

    receipt

    PIC Hadiah cek : Jumlah transaksi & Nota Penjualan (cek jumlah paket yg dibeli) Stamp barang sudah diambil

    Crew akan : Mencatat detil transaksi dan data konsumen Men-cap logo DGP di lingkaran transaksi Mengisi kode di kolom BUS

    Pembelian Rp. 500.000 999.000 = 1 BUS Pembelian Rp. 1.000.000 2.499.000 = 2 BUS Pembelian Rp. 2.500.000 4.999.000 = 3 BUS Pembelian Rp. 5.000.000 keatas = 6 BUS

    Kembali ke Konter Pengambilan Product

    Complete

    Not Complete

    Mekanisme Gift Booth

    Konsumen akan mendapatkan Games Ticket (sesuai jumlah transaksi) Hadiah penjualan Kupon Undian Jalan-jalan

  • 30

    DROP BOX

    Private and confidentialOriginal contents SIX DIMENSIONS 2014

    Activity : Bagi konsumen yang sudah melakukan transaksi

    pembelian produk Morinaga akan mendapatkan kesempatan untuk mengikuti undian jalan-jalan ke Singapura dan Malaysia dengan mengisi kupon undian.

    Setelah di verifikasi bukti transaksi di area gift, mereka akan memasukkan kupon undian yang telah mereka isi ke dropbox ini.

    Dropbox ini akan diletakkan di sebelah area gift.

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    31

    SAMUDERA KATA

  • 450 278

    348

    SAMUDERA KATA

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    33

    SAMUDERA KATA

    Konsumendatang, cek tiket

    Peserta akanmemancing &

    menyusun hurufC-H-I-L-A/ C-H-I-L-O

    Crew akanmemberikan

    alat danmenjelaskancara bermain

    Crew yang bertugas akanmemeriksa hasil, jika sudah

    lengkap, ucapkan terimakasih dan persilahkan untukke zona permainan lainnya

    Manpower Men Crew : 2 pax

    Properties Alat Pancing + Kata Uniform

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    34

    KARAVAN NADA

  • 95

    258

    210

    283

    84

    175

    160

    38

    18842

    KARAVAN NADA

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    36

    KARAVAN NADAManpower SPG : 1 pax Booth Coordinator : 1 pax

    Properties Uniform Tv Screen + Sensor pad Speaker

    Activity : Anak - anak akan bermain sekaligus

    belajar mengenal alat musik denganmenyesuaikan alat musik yang adadi screen dengan yang ada di pad

    Konsumendatang, cek tiket

    Permainan dimulai, Crew akan menjagasi anak selama permainan berlangsung

    Crew akan mengajarkancara bermain di Karavan

    Nada

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    37

    BALON KREATIF

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    38

    BALON KREATIF

    Activity : Anak - anak akan dapat mengikuti

    activity mewarnai di area ini, hasil mewarnai tersebut dapat dibawa pulang.

    Manpower SPG : 1 pax Booth Coordinator : 1 pax

    Properties Apron Coloring Sheet

    300200

    15057

    64

    182

    353

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    39

    OTO BOWLING

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    40

    OTO BOWLING

    712035

    60

    46

    140

    230

    50

    140

    15

    300

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    41

    OTO BOWLING

    Manpower Men Crew : 2 pax

    Properties Bowling Pin + Ball Camera + sensor system LCD TV

    Konsumen datang, cek tiket Tiap peserta akan memiliki 3 kesempatan untuk bermainbowling

    Crew akan menjelaskancara bermain

  • BENGKEL MOBIL

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    43

    BENGKEL MOBIL

  • 212

    140

    229 48

    270

    320 135

    BENGKEL MOBIL

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    45

    BENGKEL MOBIL

    Activity : Anak - anak akan merakit

    mobil robot dan setelahmerakit hasilnya akan dicoba pada track yang sudah di sediakan

    Manpower Men Crew : 2 pax

    Properties Robotic Cars Uniform

    Konsumendatang, cek tiket

    Setelah proses perakitanmobil selesai, Crew akan

    mengajak anak untukmencoba di track racing

    Crew akanmenjelaskan carapermainan dan

    membagikan satuset part mobil

    Setelah racing selesai, tiap peserta harus

    mengembalikan mobilkepada petugas

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    46

    BUKU UNTUK SAHABAT

    Buku Untuk SahabatProgram Buku Untuk Sahabat adalah Program CSR yang diadakan oleh Morinaga di Dunia Generasi Platinum 2014 dalamrangka membantu Sahabat Generasi Platinum yang membutuhkan. Untuk setiap pembelian paket penjualan di DGP 2014 selama roadshow berlangsung, konsumen akan turut serta menyumbangkan Buku Kecerdasan Multiple Intellegence kepadasahabat Generasi Platinum yang membutuhkan, konsumen dapat memilih sendiri kemana bantuan tersebut akan ditujukan.

  • Properties Camera + Selphy Printer Tripod Laptop 2 pcs Buku MI (Display)

    Manpower Booth Coordinator : 1 pax Crew : 2 pax

    BUKU UNTUK SAHABAT

    Activity : Konsumen yang sudah membeli paket Morinaga

    dapat memberikan apresiasi (menyumbang buku) kepada Sahabat Generasi Platinum di area ini.

    Mekanisme pembagian buku sesuai transaksi : 500 Ribu : 1 Buku Untuk Sahabat 1 Juta : 2 Buku Untuk Sahabat 2,5 Juta : 3 Buku Untuk Sahabat 5 Juta : 6 Buku Untuk Sahabat

  • Notes Buku Untuk Sahabat

    Private and confidentialOriginal contents SIX DIMENSIONS 2014

    48

    1. Semua data offline diharuskan untuk ditulisulang menggunakan form yang telah disediakan.

    2. Jika ada konsumen yang tidak setujumenyumbangkan ke daftar sekolah yang telahdisediakan maka tanyakan nama sekolah yang dimaksud dan ditulis dalam form secara manual (ini dilakukan hanya jika terjadi adanya list sekolah grade A seperti yang terjadi di Jakarta)

    3. Pengumpulan data manual harus diserahkanpada hari terakhir acara.

  • FREE SAMPLING

  • 98

    33

    FREE SAMPLING

    27

    44

    203

    12070

    85

    135

    43

    81

    33

    98

    165

    7060

    250180

    13035

  • FREE SAMPLINGProperties Dispenser Products BlenderManpower SPG: 1 pax

    Activity : Anak-anak maupun anggota keluarga lainnya,

    dapat menukarkan Kupon Susu yang telah dibagikan oleh SPG di Entrance Gate di area ini.

    Satu Kupon Susu berlaku untuk 1 gelas susu.

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    54

    REGISTRATION & MOMMYCHI

    Activity : Mommychi :

    Pengunjung yang ingin mendapatkan penjelasan lebih mendalam tentang nutrisi gizi dari produk Morinaga dapat konsultasi di area ini.

    Regristrasi :Bagi peserta lomba yang telah hadir akan registrasi ulang di registrasi 1Registrasi 2 adalah untuk pengambilangoodiebag peserta lomba dan hadiahpemenang lomba

    Properties Mommychi :

    Laptop Printer kertas tumbuhkembang

  • DROP BOX

    Activity : Mommychi :

    Pengunjung yang ingin mendapatkan penjelasan lebih mendalam tentang nutrisi gizi dari produk Morinaga dapat konsultasi di area ini.

    Properties Mommychi :

    Laptop Printer Paper

    Manpower SPG: 1 pax

  • DROP BOX

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014 57

    BENCH

    Activity : Tempat duduk / bench ini akan disediakan di beberapa titik area exhibition. Arahkan konsumen untuk duduk di area ini untuk mencegah mereka duduk

    di area lain yang tidak diperkenankan.

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014 58

    TRASH BIN

    Activity : Trash bin akan disediakan di beberapa titik di area exhibition, semua

    sampah harus dimasukkan ke dalam trash bin ini. Keadaan trash bin ini harus selalu bersih, tidak ada tumpahan susu di

    bagian luar dan lainnya. Plastik yang digunakan untuk menyimpan sampah di dalamnya TIDAK

    boleh terlihat keluar.

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    59

    FENCE

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    60

    MAIN STAGE

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    61

    MAIN STAGEActivity Hosted by MC Chila Chilo Dance Competition for kids

    Jumat : Merangkai Puzzle A&B Sabtu : Modern Dance & Traditional Dance Minggu : Fashion Show A&B & Mewarnai A&B

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    62

    PUZZLE BOX CATEGORI A

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    63

    PUZZLE BOX CATEGORI B

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    64

    Menyusun Puzzle Category A Friday Duration : 1 Hour (14.00 15.00) Mechanism:

    MC to announce the puzzle games and gather the crowd in front of the stage Contestant will get the queuing number Contestant will play the puzzle games for 1 minutes only MC & Judges will announce the winner of the puzzle games and handed the

    trophies

    MC opening the Puzzle games and

    announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to

    stage base on queuing number

    MC & Judges announce the

    winner of the puzzle games

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    65

    Menyusun Puzzle Category B Friday Duration : 1 Hour (16.00 17.00) Mechanism:

    MC to announce the puzzle games and gather the crowd in front of the stage Contestant will get the queuing number Contestant will play the puzzle games for 1 minutes only MC & Judges will announce the winner of the puzzle games and handed the

    trophies

    MC opening the Puzzle games and

    announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to

    stage base on queuing number

    MC & Judges announce the

    winner of the puzzle games

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    66

    Traditional Dance Saturday Duration : 1 Hour (14.00 15.00) Mechanism:

    MC to announce traditional dance competition and gather the crowd in front of the stage

    Contestant will get the queuing number Contestant will dance due to time limit until 5 minutes MC & Judges will announce the winner Traditional Dance competition and

    handed the trophies

    MC opening traditional dance competitions and

    announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to stage

    base on queuing number

    MC & Judges announce the winner of Traditional Dance

    competition

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    67

    Modern Dance Saturday Duration : 1 Hour (16.00 17.00) Mechanism:

    MC to announce modern dance competition and gather the crowd in front of the stage

    Contestant will get the queuing number Contestant will dance due to time limit until 5 minutes MC & Judges will announce the winner Traditional Dance competition and

    handed the trophies

    MC opening modern dance competitions

    and announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to

    stage base on queuing number

    MC & Judges announce the

    winner of Modern Dance competition

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    68

    Coloring Contest A Sunday Duration : 1 Hour (10.00 11.00) Mechanism:

    MC to announce Coloring Contest competition and gather the crowd in front of the stage

    Contestant will get the queuing number MC & Judges will announce the winner of Coloring Contest competition and

    handed the trophies

    MC opening traditional dance competitions and

    announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to stage

    base on queuing number

    MC & Judges announce the winner of Coloring Contest

    competition

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    69

    COLORING SHEET

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    70

    Coloring Contest B Sunday Duration : 1 Hour (11.30 12.30) Mechanism:

    MC to announce Coloring Contest competition and gather the crowd in front of the stage

    Contestant will get the queuing number MC & Judges will announce the winner of Coloring Contest competition and

    handed the trophies

    MC opening traditional dance competitions and

    announce mechanism

    Contestant get the queuing number

    MC will announce the contestant to stage

    base on queuing number

    MC & Judges announce the winner of Coloring Contest

    competition

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014

    71

    COLORING SHEET

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    72

    Fashion Show Category A Sunday Duration : 1 Hour (14.00 15.00) Mechanism:

    MC to announce fashion show and gather the crowd in front of the stage Contestant will get the queuing number Each contestant will walk on stage for 1 minutes only for 50 contestant MC & Judges will announce the winner of fashion show and handed the

    trophies

    MC opening fashion show and announce

    mechanism

    Contestant get the queuing number

    MC will announce the contestant to

    stage base on queuing number

    MC & Judges announce the

    winner of fashion show

  • Private and confidentialOriginal contents SIX DIMENSIONS 2013

    73

    Fashion Show Category B Friday Sunday 3th 2013 Duration : 1 Hour (16.00 17.00) Mechanism:

    MC to announce fashion show and gather the crowd in front of the stage Contestant will get the queuing number Each contestant will walk on stage for 1 minutes only for 50 contestant MC & Judges will announce the winner of fashion show and handed the

    trophies

    MC opening fashion show and announce

    mechanism

    Contestant get the queuing number

    MC will announce the contestant to

    stage base on queuing number

    MC & Judges announce the

    winner of fashion show

  • Private and confidentialOriginal contents SIX DIMENSIONS 2014 74

    SOP Uniform & Attitude

    Dark Blue Jeans / Black Jeans Converse White / Black / Red Baju Rapih (kerah tidak diangkat, baju tidak dilinting, khusus untuk SPG gate baju harus dimasukkan) Menggunakan deodorant SPG :

    Rambut harus ditata rapi, untuk rambut panjang diwajibkan untuk diikat dengan karet rambut denganmodel kuncir kuda.

    Menggunakan make up tipis dan diwajibkan untuk menggunakan lipstick merah (Revlon No 20) Crew :

    Rambut harus ditata rapi, tidak diperbolehkan rambut gondrong, disarankan untuk memakai gel ataupunwax.

    Bagi yang berkumis dan berjenggot mohon untuk dicukur yang rapi selama mengikuti acara ini. Bagi yang bertato diwajibkan untuk menutup area tersebut menggunakan baju tangan panjang.

    SENYUM RAMAH

    PERHATIAN DENGAN SI KECIL MEMBANTU PERTANYAAN ORANG TUA

    HAFAL DENGAN AREA YANG ADA DAN JUGA TOILET BERTANGGUNG JAWAB DENGAN AREA YANG DIPEGANG

    JAGA KEBERSIHAN

  • Private and confidential Original contents SIX DIMENSIONS 2014

    DUNIA GENERASI PLATINUM 2014 GOLD Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23VISITORS FLOWSlide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 46Slide Number 47Notes Buku Untuk Sahabat Slide Number 49Slide Number 50Slide Number 51Slide Number 54Slide Number 55Slide Number 56Slide Number 57Slide Number 58Slide Number 59Slide Number 60Slide Number 61Slide Number 62Slide Number 63Menyusun Puzzle Category AMenyusun Puzzle Category BTraditional DanceModern DanceColoring Contest ASlide Number 69Coloring Contest BSlide Number 71Fashion Show Category AFashion Show Category BSlide Number 74Slide Number 75