11 - lady 1200962284 & fidelio 1200994600 htm - thesis...

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CURICULUM VITAE

Full Name : Mohamad Fidelio Omar Bestari

Place/Date of Birth : Jakarta / Mei 23rd, 1990

Sex : Male

Address : Perumahan Puri Anggrek Mas

Blok D2 No.11.

Rangkapanjaya Baru. Pancoran Mas.

Sawangan – Depok 16434.

Telephone : (+62 21) 77 88 32 73

Handphone : + 62 812 984 9715

E-mail : [email protected]

Formal Education

School Year Program Bina Nusantara International

University (Jakarta) 2008 – 2012 Hospitality and Tourism

Management SMAT Terpadu Krida

Nusantara (Bandung)

2005 – 2008 Senior High School - Science

Informal Education / Training

Name of Institution Year Program / Subject International PADI 2010 Open Water Diver

Bina Nusantara International

University 2009 Pre-Training Orientation

Program (P-TOP) Bina Nusantara International

University & JW Marriott Hotel

2009 Table Manner Training

Bina Nusantara International University

2009 Trend, Issues and Motivations in the

Hospitality and Tourism Industry

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Work Experience

Name of Company Year Field of Work Hotel Kristal Jakarta

(PT. Metropolitan Linggajaya)

December 2010 – February 2011

Trainee in Sales & Marketing Department

Hotel Kristal Jakarta

(PT. Metropolitan Linggajaya)

September 2010 – November 2010

Trainee in Human Resources Department

Hard Rock Hotel Bali

(Hotel Properties Limited) July 2009 –

January 2010 Trainee in Food & Beverage Service

Department


October 2008 “Grand Launching New Anggrek Campus &

Closing Ceremony The 2008 ACM – ICPC Asian Regional Contest, Jakarta

Site.” Work as a Committee

Hobby : Football, Travelling, Diving, Snorkeling, and Swimming.

Language (s) : Bahasa Indonesia and English

Achievement : Student of The Month in January 2009


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CURICULUM VITAE

Full Name : Lady Wulandari Setyaningrum

Place/Date of Birth : Semarang / March 01st, 1990

Sex : Female

Address : Jl. Margasatwa Raya Komplek Pondok Labu Indah No. D – 6, Cilandak, South Jakarta, 12450

Telephone : (+62 21) 750 2617

Hand phone : +62 878 8464 8558

E-mail : [email protected]

Formal Education

School Year Program Bina Nusantara International

University (Jakarta) 2008 – 2012 Hospitality and Tourism Management

SMAN 97 Jakarta 2005 – 2008 High School

SMPN 96 Jakarta 2002 – 2005 Junior High School

SDN Pondok Labu 011 Pagi, Jakarta 1996 – 2002 Primary School

Informal Education / Training

Name of Institution Year Program / Subject

JW Marriott Hotel, Jakarta 2009 Table Manner Training

Bina Nusantara International University 2009 Pre-Training Orientation

Program (P-TOP)

Nikko Hotel, Jakarta 2011 Table Manner Training

Ritz – Carlton, Pacific Place, Jakarta 2009 Food Quality and Safety

Training

Sanggar Wira Kencana 2010 - 2012 Balinese Dance Institution

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Work Experience

Name of Company Year Field of Work

Ritz – Carlton Hotel, Pacific Place, Jakarta

02nd September 2009 – 14th

February 2010

Trainee in Culinary Division - Gardemanger

Hotel The Laguna a

Luxury Collection Resort and Spa, Nusa Dua, Bali

7th July 2010 – 7th December 2010

Trainee in Human Resources Department

Hobby : Traditional dance, Travelling, Singing, and Swimming

Skill and Capabilities : - Bahasa Indonesia native speaker. - English: good speaking and satisfactory written english. - Balinese dance and Saman dance. - Microsoft Words, Power Point, Excel, and Visio.

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APPENDIX

Interview Results with

King of Tabanan Region: Ida Cokorda Anglurah Tabanan XXIV

Question:

What are the Places of tourist destinations which have potential in tourism, but

still needs more promotion / should be shown again?

King of Tabanan:

Some buildings in Bali, particularly Tabanan regency are a history witness and

culture of Bali, Indonesia. Buildings that have historical value, as Tabanan castle

or the residence of the King of Tabanan demonstrate the quality and diversity of

Indonesian culture.

Question:

What is the "strength" or "uniqueness" from these tourist destinations?

King of Tabanan:

The construction castle Tabanan or Puri Taban is a reflection from the history

and Tabanan royal journey. Puri Tabanan has a very distinctive uniqueness of

each and every building was made with carved ornaments that require very high

accuracy.

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Question:

What are the activities have been undertaken by local governments or the Bali

Tourism Office, to promote / displayed more on places these tourism

destination?

King of Tabanan:

Until now, the government of Indonesia does not have some program and budget

to promote Puri Tabanan or Tabanan castle, which is a historic place. This is

because Revenue and Expenditure Budget of Bali’s local government did not cover

Tabanan Castle as a place that needs to be promoted. In contrast, with Tanah Lot,

which was got support from local government, because Tanah Lot already famous

until abroad.

Question:

Is the local government involving the private sector to participate to develop

these tourism destination places?

King of Tabanan:

Until now there has no government involving, considering the historical places in

Bali spread in some place or not in one area only.

Question:

What are the challenges faced by local government in promoting tourism places

in Bali, particularly Tabanan Region?

King of Tabanan:

There are three challenges faced by local government in promoting historic places

in Bali, these challenges are:

a) Human resources are not yet fully understand the history of these

buildings.

b) Actually, Government of Indonesia, which until now has not concerned

and never come to these historic places.

c) The lack of of government budgets to maintain, develop, and promote these

historic places.

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Question:

What type of media / promotional tool, which is effective to use in promoting

Tourism destinations effectively?

King of Tabanan:

There are several ways to promote historic places in Bali, such as through travel

agents or tour guides as a pioneer in introducing historical sites in Bali. It is

believed will be very useful, because in general, most foreign tourists, who are first

time came to Bali, they will be use the services of tour guide to escort them to the

tourist attractions in Bali.

Question:

Why these ways of promotion are effective?

King of Tabanan:

By using the services of travel agencies or tour guides, in general, our tour guide

will be promoting the tourist attractions using brochures and the internet. In

addition, the tour guide also understands and be able to explain, and invite foreign

tourists to come and see the historic sites in Bali.

Question:

What are suggestions and recommendations for dealing with various challenges

in the tourism sector in Bali?

King of Tabanan:

The most important thing is the manner or method to preserve the attractions in

Bali, in order to maintain it. In addition, with start to introduce historical places in

Bali, which has the potential to be a tourist attraction.

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Interview Results with Drs. I Gusti Gede Putra Subanda as the head of a

branch within the Tabanan royal family organization

Question:

What are the Places of tourist destinations which have potential in tourism, but

still needs more promotion / should be shown again?

Mr. Putra:

Hot spring for bathing named “Belulang” at Penebel village, Tabanan, Bali.

Question:

What is the "strength" or "uniqueness" from these tourist destinations?

Mr. Putra:

Strength: Hot spring with beautiful scenery of the rice field looks very natural

and peaceful. Moreover, the ticket pricing is still quite cheap which only

Rp.8.000, 00 per each person for bath.

Uniqueness: The place still very traditional and having bathing together with

family members able to increase the bond of relationship between each family

member. Not only to enjoy the water spring, but the tourist also able to feel the

traditional atmosphere of Balinese heritage culture.

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Question:

What are the activities have been undertaken by local governments or the Bali

Tourism Office, to promote / displayed more on places these tourism

destination?

Mr.Putra:

Less active. I have to say less active because I was grown up and spend many of

time for playing with all my friends when I was a child in around of “Belulang”

area. However, there are no other promotion media to promote “Belulang” hot

spring until now and there is only ticket counter for selling ticket.

Question:

Is the local government involving the private sector to participate to develop

these tourism destination places?

Mr.Putra:

The private sector only using the beauty scenery of surround rice field to attract

tourist attention, but there is no invitations from government to attract tourist to

visit “Belulang” hot spring

Question:

What are the challenges faced by local government in promoting tourism places

in Bali, particularly Tabanan Region?

Mr.Putra:

The place is located in the hinterland of the village and very isolated. Moreover,

tourists have to be patient and need to be active to get there as well.

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Question:

What type of media / promotional tool, which is effective to use in promoting

Tourism destinations effectively?

Mr. Putra:

Input promotions at several travel agent and make a travel package of must visit

destination places in Bali

Question:

Why these ways of promotion are effective?

Mr. Putra:

Because most of local tourist and foreign tourist are usuallyvery often using those

travel agents, especially for the new tourist who visit Bali for the first time.

Question:

What are suggestions and recommendations for dealing with various challenges

in the tourism sector in Bali?

Mr. Putra:

Do not just offering tourist destination that already common in Bali such as

beaches and night clubs. Give other aspects of tourist destination thatt provide

meaningful new experiences for tourist.

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QUESTIONNAIRE

Responden yang terhormat,

Kami adalah mahasiswa Universitas Bina Nusantara International jurusan Hospitality & Tourism Management 2012. Nama Kami adalah Lady Wulandari Setyaningrum dan Mohamad Fidelio Omar Bestari. Saat ini kami sedang mengerjakan tugas akhir (Skripsi) dengan judul “Enhancing Cultural Heritage to Diversify Tourism Product of Bali as Destination”. Kami sangat mengharapkan bantuan anda untuk menjawab kuesioner ini untuk mengidentifikasi alat promosi yang paling efektif bagi segment remaja usia tertentu dalam mempromosikan Cultural Heritage di Bali. Semua jawaban bersifat rahasia. Atas perhatiannya kami ucapkan banyak terimakasih.

Hormat kami,

Lady Wulandari & M. Fidelio Omar.

Tolong tandai jawaban dengan (√) .

RESPONDENT PROFILE:

1. Jenis Kelamin : Pria Wanita

2. Umur : 15 - 17 tahun 26 - 33 tahun

18 - 25 tahun 34 < tahun

3. Jurusan : Hospitality & Tourism Management (HTM)

NON Hospitality & Tourism Management (NON – HTM)

4. Lokasi Tempat Tinggal :

Jakarta Pusat Jakarta Utara Jakarta Selatan

Jakarta Barat Jakarta Timur Lain-lain:...............

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CONTENT:

1. Kapan anda terakhir kali berkunjung ke Bali?

6 bulan yang lalu 4 - 7 tahun yang lalu

1 tahun yang lalu Lebih (>) dari 7 tahun yang lalu

2 - 3 tahun yang lalu Tidak Pernah ke Bali*

*Jika anda menjawab “Tidak Pernah ke Bali” Silahkan lanjutkan ke pertanyaan nomor 7.

2. Ketika anda ke Bali, tujuan kepergian anda yang utama (sering) nya adalah dalam rangka…

Berlibur Konferensi/Seminar, dsb

Kepentingan keluarga Lain – lain: ..................

Perjalanan Bisnis

3. Kegiatan yang paling menarik dan sering dilakukan ketika berkunjung ke Bali?

Travelling (Jalan - jalan) Melihat pertunjukan seni dan budaya

Shopping (Belanja) Water sports (Surfing, Banana Boat, etc.) Lain-lain:…………………

4. Tempat tujuan wisata apa yang paling sering anda kunjungi di Bali? (ranking/urutkan sesuai dengan pengalaman anda dengan nomor (1) untuk yang paling sering, sampai nomor yang lebih besar dari (1) untuk yang kurang sering. Jawaban boleh lebih dari satu)

Tempat perbelanjaan Pantai

Cafe atau coffee shop Tempat - tempat warisan budaya di Bali

Club malam Lain –lain: .................

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5. Pilihlah 5 tempat warisan budaya di bawah ini yang sudah pernah anda kunjungi (Jawaban boleh lebih dari satu):

Tanah lot Puri Tabanan

Goa Gajah Bedugul Temple

Sangeh (Monkey forest) Tirta Empul

Pura Rambut Siwi Pura Besakih

Garuda Wisnu Kencana (GWK) Bunut Bolong

6. Sebutkan 5 peninggalan warisan budaya yang perlu lebih dipromosikan lagi:






Lainnya :………………

7. Apakah anda membutuhkan informasi tentang warisan budaya di Bali, yang masih kurang dipromosikan tersebut di atas (pertanyaan no.6)?

Ya Tidak Abstain (tidak memberi suara)

8. Media apa yang paling menarik dan efektif untuk memperkenalkan Heritage Tourism Destination in Bali ? (Urutkan dengan nomor (1) untuk yang paling disukai, dan nomor lebih dari (1) untuk yang kurang disukai dst)

Flyer (selebaran info ukuran 6x9 cm) Website – Internet

Poster (selebaran info ukuran 60x90 cm) CD Interaktif

Buku Panduan (Guide Book)

9. Jenis – jenis informasi apa saja yang anda butuhkan ? (Boleh pilih lebih dari 1)

Gambar Informasi Sejarah Alamat

Peta Lokasi Informasi lainnya: ...........

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QUESTIONNAIRE

Dear respondent,

We are Bina Nusantara International University students majoring in Hospitality & Tourism Management 2012. Our names are Lady Wulandari Setyaningrum and Mohamad Fidelio Omar Bestari. We are currently conducting on Final Group Project (Thesis) entitled "Enhancing Cultural Heritage to Diversify Product of Bali as Tourism Destination". We are really need your help to answer our questionnaire. It will be very useful to identify about the most effective promotional tool for a particular segment in the promotion of youth ages regarding Cultural Heritage in Bali.

Respondent’s feedback will be obtained and the result will be analyze for academic purpose only. Therefore, the identity will be kept confidential through the process.

Thank you very much for participating.

Best Regards,

Lady Wulandari & M. Fidelio Omar.

Please mark the answer with (√) .

RESPONDENT PROFILE:

1. Gender : Male Female

2. Age: 15 - 17 years old 26 - 33 years old

18 - 25 years old More (>) than 34 years old

3. Major: Hospitality & Tourism Management (HTM)

NON Hospitality & Tourism Management (NON – HTM)

4. Location of Residence:

Central Jakarta North Jakarta South Jakarta

West Jakarta East Jakarta Others:...............

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CONTENT:

1. When did your last visit to Bali ?

6 months ago 4 - 7 years ago

1 year ago More (>) than 7 years ago

2 - 3 years ago Never been Bali*

*If you answered “Never Been to Bali” please proceed to question number 7.

2. When you are in Bali, the main purpose of your departure (often) it is in order to...

Holiday Conferences / Seminars, etc.

Family interests Others: ..................

Business Activities

3. What kinds of activities are most interesting and often do when you visit Bali?

Travelling Watch Balinese dance and art performances

Shopping Water sports (Surfing, Banana Boat, etc.) Others :…………………

4. What kind of tourist destination that you visit most frequently in Bali? (ranked / sorted according to your experience with a number (1) to the most frequently, until the number is greater than (1) for the less frequent). (More than one answer allowed).

Shopping Centre Beach

Cafe or Coffee Shop Cultural heritage places in Bali

Night Club Others : .................

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5. Kindly Choose 5 destinations about cultural heritage places below that you already know as tourism destinations in Bali : (may answer more than one)






6. Kindly Select 5 relics of cultural heritage that needs to be promoted again:






Others :……………… 7. Do you need any information about "Unexplored" cultural heritage tourism

destinations in Bali ?

Yes No Abstain (No Vote)

8. What types of media that are the most attractive to introduce about “Unexplored” Heritage Tourism Destinations in Bali? (Please rank by number (1) for the most preferred, and the number is more than (1) to the less favored, etc.)

Flyer (leaflet of information with size 6x9 cm) Website – Internet

Poster (leaflet of information with size 60x90 cm) Guide Book

Interactive CD

9. What types of information do you need? (You may choose more than 1)

Pictures History Information Address

Location Map Others informations

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