softskill 3 - kelompok

7/26/2019 SOFTSKILL 3 - KELOMPOK

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TUGAS KELOMPOK

Ditujukan Untuk Menambah Perbendaharaan Nilai Pada Mata Kuliah Akuntansi

Manajemen Lanjut

Lecturer : Dicky Dwi Prakoso

Class : 4A!"

Name :

#$ Abdur %achman &ahid #'!#!'()

!$ Anissa Kartika % #'!##*!*

($ Atika

4$ di &u+iartono & #!!##(#!

)$ ,i-it .rry /ahyunny #!!#!*(!

0$ ,rika ,atimah #(!#!')'

1$ 2uliana #(!#!*"1

"$ 3nna Arilla #(!#!1(0

*$ M$ Nasrul Umam #4!##*'"

#'$ %i5kal Purnama #0!#!)4#

##$ /inda 6eryana #1!#!1(4

,ACUL.7 C8N8M3C

UN39%&3.7 8, UNADA%MA

!'#0


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1. BACKGROUND

;ery +ood comany en+a+ed in the roduct or ser;ice< must ha;e a +oal to obtain

ma=imum +ains or ro-its -or the comany to continue to +row$ .hese objecti;es can be

carried out by the comany by maintainin+ and imro;in+ the roducts or ser;ices they

roduce$ >y er-ormin+ the alication o- the comany?s marketin+ strate+y to increase

sales$

3n order -or comanies to remain cometiti;e with other comanies who issued a

similar roduct< the mana+ement comany must be able to rocess his comany well< so

e=istin+ customers do not switch to another comany$ Comanies are also re@uired to

-ully address all the needs and desires o- consumers or comanies should be able to

create roducts that -it the needs o- consumers$ 3t also calls -or better marketin+

&uariyani< !''4B$

.he marketin+ strate+y is ;ery imortant -or comanies where the marketin+ strate+y

is a way to achie;e the +oals o- a comany$ .o obtain otimal results< this marketin+

strate+y has the seller?s ;iewoint amon+ which a strate+ic lace laceB< roduct @uality

roductB< a cometiti;e rice riceB< e=tension and romotion romotionB$

.he world?s -ood is now +rowin+ ;ery @uickly not only a ;ariety o- -oods -rom the

country now -orei+n roducts was much in demand by -ood lo;ers$ &ei+o Dak+albi is a

comany en+a+ed in -ood deri;ed -rom korea< one restaurant new inno;ations are able to

+row and comete in the middle o- a roduct that has ne;er e=isted$

&ei+o Dak+albi .ebet reen is a tyical Korean %estaurant o--ers a taste o- the -ood

+insen+ country without ha;in+ to +o all the way there< by adjustin+ the taste o- the

ton+ue o- 3ndonesia without chan+in+ the ori+inal taste o- the -ood$ &ei+o Dak+albi

ro;ide other ser;ices such as a di--erent atmoshere< a lace that is a--ordable and

interests o- consumers who make &ei+o Dak+albi .ebet reen conscious o- the needs

and desires o- consumers$

/ith the abo;e back+round< the basis -or consideration o- the author to -ind out how

the imlementation o- the marketin+ strate+y &ei+o Dak+albi .ebet reen in increasin+

sales by doin+ so the authors chose the title o- scienti-ic writin+ as -ollows: Analysis o-

Marketin+ &trate+y 3n &anish &ei+o Dak+albi$


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2. THEORY

2.1 Marketing Mix

Phili Kotler !''): #1B de-ines that Marketin+ Mi= is a set o- marketin+ tools

that comanies use to constantly measure in its marketin+ objecti;es in the tar+et marketmarketin+ in tar+et markets$ /hile 2erome McCarthy in .jitono ,andy !''4: "B

-ormulatin+ the marketin+ mi= becomes 4P Product< Price< Promotion and PlaceB$

a$ Product

3s a -orm o- or+ani5ation o--ers ser;ices aimed at achie;in+ this +oal throu+h

the satis-action o- customer needs and desires$ Products here can be anythin+ either

hysical tan+ible or notB that can be o--ered to otential customers to meet the seci-ic

needs and desires$ .he roducts are all o--ered to the market to look -or< obtained and

used or consumed in order to meet the needs and desires in the -orm o- hysicalusiness cometition culinary re+ion o- 2akarta is ;ery ti+ht < because the

restaurant &ei+o Dak+albi is a restaurant that o--ers a new menu o- korea$


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). CONCLUS!ON

>ased on the discussion in the re;ious chater< the authors can ro;ide the

conclusion that:

#$ ,actors internal and e=ternal -actors that a--ect your business &ei+o Dak+albi%estaurant$ Power o- which is owned by &anish &ei+o Dak+albi include +ood

@uality or+ani5ation with the rimary mission is customer satis-action< +ood roduct

@uality by ro;idin+ a wide ;ariety o- -ood menu< the rices are @uite a--ordable

softskill 3 - kelompok

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