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ITEMSMAGAZINES (LOKAL)

MANGLE CUPUMANIK STAR GLAM

AU

DIE

NC

E

AUDIENCE SIZE

Mostly Nasional (Jakarta,Bandung, Timika)

Mostly Nasional (Jakarta,Bali, Kalimantan orangSunda yang tinggal disana).

Mostly nasional(Bandung,Jakarta,Bangka)

AUDIENCE TYPE

15-60an tahun ke atas.Sastrawan, mahasiswa,budayawan. Perempuan75%, Pria 25%

17-50an tahun Dewasa muda.Perempuan 75%, Pria25%

AUDIENCE STATE OFMIND

Relax, and mendekatkandiri dengan budayaSunda.

Relax, and mendekatkandiri dengan budayaSunda.

Relax, information of sexeducation

CO

ST

SCOSTS OFPRODUCTION

Low Low (Adding cost frompersonal Ajip Rosidi(Pemimpin umum) andYayasan KebudayaanRancage

High

MINIMUM COST OFSPACE

Low Low High

AVERAGE COST PERTHOUSAND

Low less than Low less than High

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EXTRA ADVANTAGE

Dapat mempertahankaneksistensinya denganideologimempertahankan budayalokal (Sunda) sejak tahun1957 from now.

DapatMemepertahankaneksistensinya sebagaimajalah baru Sunda(sekitar 10 tahun)dengan alasankomitmen yang dari AjipRosidi terhadap mediaberbahasa Sunda.

Punya event organizeruntuk mempromosikanstar glam itu sendiri,pelanggan tetap, sellingproduk.

ME

SS

AGES

VARIABLE/SENSES

Cover full colour but theMangles informationinside is black and white.

88 pages, cover fullcolour, but Manglesinformation inside isblack and white.

Full colour

SERIAL ADSEQUENCEMust compete with theother ads and editorial onthe same page

Must compete with theother ads and editorialon the same page

Must compete with theother ads and editorialon the same page

TRANSITORY

Because of themagazines Can keepclippings or readeverytime sesuaikeinginan

Because of themagazines can keepcliping or read everytimesesuai keinginan

Flexible. Because of themagazines or readeverytime sesuakeinginan

DEMONSTRATION

ONLY SHORT BENEFITS ONLY SHORT BENEFITS Benefits or result can be

shown but not productusage demonstration

DETAIL/TECHNICAL

YES. Khalayak bisamemperoleh informasisecara detail.

YES. Khalayak bisamemperoleh informasisecara detail karena adakarya-karya ilmiah.

YES.

URGENCY/TOPICALITY

Penting. Isinya walaupunhanya panglipur,bobodoran, carpon yang

Penting karena adakarya-karya ilmiah.

Lebih ke lifestyle danmenjual produk iklan ddalamnya.

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EA

SE

OF

ME

DI

A

BU

YING

FLEXIBLE Inflexible Inflexible inflexible

LEAD TIMESBarakatak and Cerpon(cerita pondok)

Artikel karya ilmiah Information sexeducation andinformation travelling

CLEARANCECode of advertisingpractice (clearance is notcompulsory)

Code of advertisingpractice (clearance isnot compulsory)

Code of advertisingpractice (clearance isnot compulsory)

AUDIENCE RESEARCH

JENIS KELAMIN: L(25%),P(75%).

SES, PENDIDIKAN,PEKERJAAN, USIA, JENISKELAMIN: L (25%),

P(75%)High frequencyfacility

Weekly Monthly monthly

NATIONAL COVERAGEDistributor: Bandung,Jakarta, Jawa Barat

Distributor: Bandung,Jakarta, Jawa Barat

Distributor: Bandung,Jakarta, Jawa Barat.

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Tugas Kelompok KOMUNIKASI BISNIS

Mata Kuliah : Komunikasi dalam Konteks Organisasi

Dosen : Hj. Prof. Atie Rachmiatie

SCOOPE ANALISIS MAJALAH DI BANDUNG

ATTY RESMIATI 200800120

WINA MEISARI 20080012015

Ulfa Yuniati 20080012043

Program Studi Magister Ilmu Komunikasi

Program Pascasarjana

Universitas Islam Bandung (UNISBA)

Tahun Akademik 2012/2013