rumah sakit halal - isef rs halal... · 2019-11-20 · rumah sakit halal prospek dan tantangan...
TRANSCRIPT
RUMAH SAKIT HALALPROSPEK DAN TANTANGAN
Jakarta, 14 November 2019
Ardhi Ridwansyah, SE, M.Si, CPM (Asia)Associate Dean, MarkPlus Institute
COMPETITOR CUSTOMER
4C
Technology
Economy
Market
Politic
-legal
Socio-
Culture
COMPANY
CHANGE
HALAL LIFE STYLE: THE NEW DISRUPTION?
INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS
HALAL HOSPITAL CHALLENGE: CROSSING THE CHASM
PROMOTe
CUSTOMER
MANAGEMENT
PRODUCT
MANAGEMENT
BRAND
MANAGEMENT
HALAL LIFE STYLE MARKETING
PROMOTe
Halal
Activist
Active
Customers
Passive
Customers
PROMOTE PROTECT
AdvocateAppeal Ask ActAware
Appeal Ask ActAware
Appeal ActAware
CUSTOMER MANAGEMENT
PROMOTe
TOTAL GET
VALUE = TOTAL GIVE
FUNCTIONAL + EMOTIONAL + SPIRITUAL BENEFIT
VALUE =PRICE + OTHER EXPENSES
VALUE
PRODUCT MANAGEMENT
