LAPORAN AKHIR

TUGAS AKHIR DESAIN KOMUNIKASI VISUAL

PERANCANGAN KOMUNIKASI VISUAL GUNA MENGURANGI DAMPAK

PRA-MENSTRUAL SINDROM (PMS) BAGI REMAJA

Disusun Oleh :

Go. Winy Yunitasari

15.L1.0001

Pembimbing :

Peter Ardhianto, S.sn, M.Sn.

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS ARSITEKTUR DAN DESAIN

UNIVERSITAS KATOLIK SOEGIJAPRANATA

SEMARANG

2019

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ABSTRAK

Salah satu permasalahan remaja wanita yang cukup merepotkan adalah mengenai gejala PMS.

Premenstrual syndrome (PMS) adalah gejala yang umum terjadi pada. Dari 30 hingga 50% dari

wanita mengalami gejala PMS, sekitar 5% wanita merasakan gejala cukup parah yang berdampak

besar pada kesehatan fisik dan fungsi sosial mereka. Sebanyak 10 % lainnya mengalami gejala

PMS yang sangat parah hingga menyebabkan ketidakhadiran di sekolah ataupun di tempat kerja

selama 1-3 hari setiap bulannya. PMS ditandai dengan perubahan yang cepat dalam suasana hati

(misalnya, depresi, iritabilitas, kemarahan, agresi, mudah menangis, ketegangan, kecemasan), dan

gejala fisik (misalnya ketidaknyamanan payudara, nyeri pada perut, sakit kepala, kembung, edema,

kelelahan, insomnia) selama fase luteal akhir siklus menstruasi. Oleh karena itu perancangan

media komunikasi visual melalui “Hello Periods” diharapkan mampu memperbaiki gaya hidup

dengan meningkatkan aktivitas fisik dan pola makan yang sehat dapat mengurangi terjadinya

dampak PMS.

Kata kunci : pms, mahasiswa, aplikasi.

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ABSTRACT

One consideration for teenage girls who is quite troublesome is about PMS. Premenstrual

syndrome (PMS) is one of the most common disorders in women, as many as 30-50% of women

improve PMS, and about 5% feel that the symptoms are severe enough to increase their health

and social function. Another 1% increases PMS which is so severe that it causes absenteeism at

school or at work for 1-3 days each month. STDs are characterized by rapid changes in mood (for

example, depression, irritability, recovery, aggression, easy crying, overcoming, response), and

physical challenges (eg breast discomfort, abdominal pain, headaches, bloating, edema, changes,

insomnia) during the luteal phase of the end of the menstrual cycle. Therefore the design of visual

communication media through "Hello Periods" is expected to improve lifestyle by increasing

physical activity and healthy eating patterns can improve PMS improvement.

Keywords: PMS, students, application.

vii

KATA PENGANTAR

Puji dan Syukur saya ucapkan kepada Allah YME, yang telah melimpahkan rahmat dan

karunia-Nya, sehingga buku konsep tugas akhir perancangan komunikasi visual ini dapat

diselesaikan dengan baik.

Perancangan ini dibuat sebagai salah satu syarat kelulusan mata kuliah tugas akhir untuk

dapat menyelesaikan Program Sarjana Strata I Program Studi Desain Komunikasi Visual,

Fakultas Arsitektur dan Desain, Universitas Soegijapranata Semarang. Selama proses

pembuatan, penyusunan, serta perancangan buku ini, penulis banyak mendapatkan informasi dan

bantuan bimbingan dari berbagai pihak.

Dalam kesempatan ini, penulis sebagai penyusun mengucapkan banyak terima kasih kepada :

- Bapak Ign. Dono Sayoso, M.SR , selaku dosen koordinator mata kuliah proyek akhir DKV

ke-14

- Bapak Peter Ardhianto,S.Sn.,M.Sn, selaku dosen pembimbing sekaligus dosen wali selama

4 tahun ini yang telah membimbing dari awal hingga akhir dalam penyusunan tugas proyek

akhir ini.

- Kedua orang tua ortu dan keluarga penulis yang selalu memberikan support baik dukungan

material, waktu dan doa sehingga dapat menyelesaikan PADKV 14 dengan baik.

- Juga kepada banyak teman penulis yang tidak dapat disebutkan satu-persatu yang telah

mebantu memberikan ide dan petunjuk selama proses pengerjaan hingga mencapai final

project.

Sebagaimana layaknya manusia yang jauh dari kata sempurna, pembuatan dan penyusunan

buku konsep perancangan ini, tentu masih ada kekurangan dan kesalahan. Untuk itu, kritik dan

saran sangat di harapkan serta di butuhkan demi tercapainya kesempurnaan untuk keperluan

dikemudian hari. Demikianlah Buku Konsep Perancangan Desain tugas akhir ini disajikan, semoga

bermanfaat bagi kita semua.

Semarang, 15 Juni 2019

Penulis.

viii

DAFTAR ISI

HALAMAN JUDUL ....................................................................................................................... i

HALAMAN PENGESAHAN ........................................................................................................ ii

PERNYATAAN ORISINALITAS ................................................................................................ iv

ABSTRAK ...................................................................................................................................... v

ABSTRACT ................................................................................................................................... vi

KATA PENGANTAR .................................................................................................................. vii

DAFTAR ISI ................................................................................................................................ viii

DAFTAR GAMBAR ..................................................................................................................... xi

DAFTAR TABEL ......................................................................................................................... xii

BAB I .............................................................................................................................................. 1

PENDAHULUAN .......................................................................................................................... 1

1.1. Latar Belakang ............................................................................................................................... 1

1.2. Identifikasi Masalah ...................................................................................................................... 3

1.3. Rumusan Masalah ......................................................................................................................... 3

1.4. Batasan Masalah ............................................................................................................................ 4

1.4.1 Lingkup Pembahasan ............................................................................................................ 4

1.4.2 Lingkup Demografi ............................................................................................................... 4

1.5. Tujuan dan Manfaat ....................................................................................................................... 4

1.5.1 Tujuan ................................................................................................................................... 4

1.5.2 Manfaat ................................................................................................................................. 4

1.6. Metodologi Perancangan ............................................................................................................... 5

1.6.1 User Research ....................................................................................................................... 5

1.6.2 Insight ................................................................................................................................... 5

1.6.3 Background Research ........................................................................................................... 6

1.6.4 Initial Concept ...................................................................................................................... 7

1.7. Skema Perancangan ....................................................................................................................... 8

1.8. Tinjauan Pustaka ........................................................................................................................... 9

BAB II ........................................................................................................................................... 10

LANDASAN TEORI .................................................................................................................... 10

2.1 Teori Sindrom Pra Menstrual ...................................................................................................... 10

2.2 Teori Perkembangan Remaja....................................................................................................... 12

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2.3 Teori Desain Komunikasi Visual ................................................................................................ 13

2.4 Teori Media Komunikasi Visual ................................................................................................. 19

2.4.1 Teori Media ........................................................................................................................ 19

2.4.2 Teori Komunikasi Visual.................................................................................................... 20

2.5 Teori Komunikasi Media Massa.................................................................................................. 20

2.5.1 Definisi Komunikasi ........................................................................................................... 20

2.5.2 Teori Media Massa ............................................................................................................. 21

2.6 Teori UI ....................................................................................................................................... 22

2.6.1 Desain Interface Mobile ...................................................................................................... 22

2.6.2 Aplikasi Edukasi ................................................................................................................. 27

BAB III ......................................................................................................................................... 28

STRATEGI KOMUNIKASI ........................................................................................................ 28

3.1 Analisis data ................................................................................................................................ 28

3.1.1 Kuisioner online ................................................................................................................. 28

3.1.2 Interview ............................................................................................................................. 31

3.1.3 Studi Pustaka ...................................................................................................................... 32

3.2 Khalayak Sasaran ........................................................................................................................ 32

3.2.1 Target Audience .................................................................................................................. 32

3.2.2 Creative Brief ...................................................................................................................... 33

3.3 Strategi Penyampaian Pesan ........................................................................................................ 34

3.3.1 Tema perancangan .............................................................................................................. 34

3.3.2 Judul perancangan .............................................................................................................. 34

3.3.3 Positioning .......................................................................................................................... 35

3.3.4 USP ..................................................................................................................................... 35

3.3.5 Big idea ............................................................................................................................... 35

3.4 Strategi Media ............................................................................................................................. 36

3.4.1 Obyektifitas Media ............................................................................................................. 36

3.4.2 Pendekatan Media .............................................................................................................. 36

3.5 Strategi Visual ............................................................................................................................. 36

3.6 Strategi Anggaran ........................................................................................................................ 38

BAB IV ......................................................................................................................................... 39

STRATEGI KREATIF ................................................................................................................. 39

4.1 Konsep Verbal ............................................................................................................................. 39

4.1.1 Tone and manner ................................................................................................................ 39

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4.1.2 Bahasa ................................................................................................................................. 39

4.2 Konsep Visual ............................................................................................................................. 39

4.2.1 Konsep Logo ....................................................................................................................... 39

4.2.1.1 Logogram ................................................................................................................ 39

4.2.1.2 Logotype ................................................................................................................. 41

4.2.1.3 Warna ...................................................................................................................... 42

4.2.2 Konsep Ilustrasi................................................................................................................... 43

4.2.3 Visualisasi Desain .............................................................................................................. 45

4.2.3.1 User Interface .......................................................................................................... 45

4.2.3.2 Instagram ads .......................................................................................................... 51

4.2.3.3 Intagram feed .......................................................................................................... 52

4.2.3.4 Poster ....................................................................................................................... 53

4.2.3.5 Merchandise ............................................................................................................ 54

BAB V .......................................................................................................................................... 56

KESIMPULAN DAN SARAN..................................................................................................... 56

5.1 Kesimpulan .................................................................................................................................. 56

5.2 Saran ............................................................................................................................................ 56

Daftar Pustaka ............................................................................................................................... 57

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DAFTAR GAMBAR

Gambar 1. Klasifikasi jenis font menurut James Craig

Gambar 2. Prinsip dasar keseimbangan simetris dan asimetris

Gambar 3. Tabel kepadatan layar android

Gambar 4. Logo Hello Periods

Gambar 5. Logotype Hello Periods

Gambar 6. Colour Pallete

Gambar 7. Illustasi PMS icon

Gambar 8. Ilustrasi main character

Gambar 9. Desain User Interface

Gambar 10. Implementasi Instagram Ads

Gambar 11. Implementasi feeds instagram

Gambar 12. Implementasi poster

Gambar 13. Implementasi notebook

Gambar 14. Implementasi bantal

Gambar 15. Implementasi pouch

Gambar 16. Implementasi bolpoin

Gambar 17. Implementasi tumbler

Gambar 18. Implementasi neck pillow

xii

DAFTAR TABEL

Tabel 1. Perbandingan aturan spasi huruf UI

Tabel 2. Perbandingan ukuran huruf UI

Tabel 3. Data Kepemilikan smartphone

Tabel 4. Data Kepemilikan smartphone

Tabel 5. Data aktifitas media sosial

Tabel 6. Data pemilihan gaya desain

Tabel 7. Data pemilihan jenis font

Tabel 8. Data strategi anggaran