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Pertemuan 10Huruf “Decorative/Digital 1”

Matakuliah : U0224/Tipografi ITahun : 2005Versi : 1/0

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Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :

Mengidentifikasi huruf “Decorative/Digital”

Menggambar huruf “Decorative/Digital”

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Outline Material

Caslon Openface Serpentine Insignia Alternate Dead History

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Huruf “Decorative/Digital”

Decorative fonts are easy to identify. Decorative fonts are attention getters used in advertising. Each

typeface has individual and distintive characteristics.

Decorative typefaces are meant to add punch to a publication, create a definite “look” or emphasize the content. These fonts are distinctive, easy to use

and fun.

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“Decorative/Digital”

Example of “Decorative/Digital” are:1. Caslon Openface2. Serpentine

3. Insignia Alternate4. Dead History

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“Caslon Openface”

Caslon Openface is a font from Bitstream library. A small x-height typeface, originating with engravers near the start of the twentieth century, appearing in type in the

1923 ATF specimen.

Barnhart Brothers & SpindlerOpened in Chicago as the Great Western Type Foundry. It became Barnhart Brothers & Spindler in 1883, and was acquired by ATF in 1911; it closed in 1933. 1.

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“Caslon Openface”

Structure of Caslon Openface:

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“Serpentine”

Designed by Dick Jensen for the Visual Graphics Corporation, Serpentine is a display typeface with slight, sharp serifs. The light weight has some

of the feel of a computer screen, while the medium and bold weights can be more versatile. Serpentine is a contemporary-looking display font. With the rise of digital typesetting and desktop publishing, this typeface quickly became both popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny triangular swellings at the

stroke endings – what might be called semi-serifs.This typeface has the uncommon ability to take on distinct personalities in its different weights, even though all three weights exhibit the same

basic architecture. Comes complete with light, medium, bold and oblique versions. This typeface comes in both PostScript Type One &

TrueType format.

2. The American designer Dick Jensen (born 1926 in St. Paul, Minnesota, died 2000 in Edina, Minnesota) created the font Serpentine™ in 1972.

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“Serpentine”

Structure of Serpentine:

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Summary

Display type includes letters that have been dimensionalized, inlined, shadowed, outlined, or optically distorted in order to engage & surprise

the eye or the viewer.