kata hikmah2

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    "I hear and I forget; I see and I

    remember; I do and I

    understand."

    Confucius

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    The best way to put distancebetween you and the crowd is

    to do an outstanding job with

    information. How yougather,

    manage, anduse information

    will determine whether youwin orlose.

    Bill Gates

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    "The ability to learn faster than competitors may be the only true sustainable

    competitive advantage." Arie P. De Geus

    "The fight is won or lost far away from

    witnesses, behind the lines in the gym and out

    on the road, long before I dance under thoselights." Muhammad Ali

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    Profit in business comes

    f r o m r e p e a t c u s to m e r s ,

    customers that boast aboutyour product or service, and

    that bring friends with them.

    W. Edwards Deming

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    "The journey is the reward." Steve

    Jobs, Apple Computer Founder

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    "Marketing is not the art of finding clever

    ways to dispose of what you make. It is the

    art of creating genuine customer value. It is

    the art of helping your customers become

    better off. The marketer's watchwords are

    quality, service, and value." Philip Kotler

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    "The meaning of life is to do the best you can with what you've

    got." Anonymous

    "A company can outperform rivals only if it

    can establish a difference that it can preserve.

    Competitive strategy is about being different,

    deliberately choosing a different set of

    activities to deliver a unique value mix."

    Michael Porter

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    "Every accomplishment starts with the

    decision to try." Anonymous

    "The final question needed to come to grips with thebusiness purpose and business mission is: What is value tothe customer? It may be the most important question. Yetit is the one least often asked. One reason is that managers

    are quite sure that they know the answer. Value is whatthey, in their business, define as quality. But this is almostalways the wrong definition. The customer never buys aproduct. By definition, the customer buys the satisfactionof a want. He buys value. What a companys differentcustomers consider value is so complicated that it can be

    answered only by the customers themselves. Managementshould not even try to guess at the answers. It shouldalways go to the customers in a systematic quest for them." Peter Drucker

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    "Success doesn't come to you. You go

    to it." Marva Collins

    "Great leaders are almost always great

    simplifiers, who can cut through argument,

    debate and doubt, to offer a solution

    everybody can understand." General Colin

    Powell

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