industry environmnet
TRANSCRIPT
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Chapter5Industry Environment
Introduction to
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Sasaran Pembelajaran
1. Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis.
2. Jelaskan mengapa beberapa perusahaan lebih ditunjukkan kepada kondisi-kondisi industri.
3. Jelaskan bagaimana suatu perusahaan dapat bersaing di dalam industri nya.
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Capaian Perusahaan
Industry demandIndustry demand Industry CompetitionIndustry Competition
Labor EnvironmentLabor Environment Regulatory EnvironmentRegulatory Environment
Characteristics That Influence
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Capaian Perusahaan dan permintaan industri (Industry Demand)
Dipengaruhi oleh:•Kondisi Ekonomi•Kependudukan•Kesukaan pelanggan
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Capaian Perusahaan dan persaingan industri
(Industry Competition)
Dipengaruhi oleh:•Baigan pasar perusahaan•Tingkat persaingan•Keunggulan persaingan
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Bagian Pasar
Bagian Perusahaan dari total penjualan dalam industri
13%
17%
57%
13%Firm AFirm BFirm CFirm D
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Capaian Perusahaan dan Lingkungan pekerja (Labor Environment)
Dipengaruhi oleh:•Upah pekerja•Kebutuhan skill•Serikat kerja
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Capaian Perusahaan dan Lingkungan regulator (Regulatory Environment)
Dipengaruhi oleh:•Peraturan Pemerintah•Peraturan Industri
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Pengaruh Industri atas capaian perusahaan
Industry Demand
Labor Environment
Industry Competition
Government Regulations
Revenue
Interest Expenses
Operating Expenses
Profits
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Pengaruh Kharakteristik Kunci kepada kondisi industri
Bagian pasar perusahaan. Fokus Perusahaan pada industri utamanya.
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Perusahaan dengan Bagian pasar yang besar
Mendapatkan lebih Manfaat dari kenaikan permintaan industri.Lebih Menderita akibat Penurunan permintaan industri.
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Pesaing dalam sebuah IndustriSebuah perusahaan harus melakukan
dua tugas:
• Menilai pesaing.• Mengembangkan Keunggulan
kompetisi.
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Menilai Pesaing Di dalam suatu Industri
• Segmen berdasarkan jenis perusahaan
• Segmen berdasarkan kualitas yang dirasakan
An important key to business success
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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Mengembangkan Persaingan
Biaya produksi rendah (Low-cost production) Kualitas yang baik
(Better quality Diferensiasi Produk
(Product differentiation Business Online