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I Find Challenge in Drafting My Research Objectives for My Proposal on

Digital Transformation

Dr. Nancy Agens, Head,

Technical Operations, Phdassistance

info@phdassistance.com

Abstract

The evolution of digital

technologies in the business world has

brought major changes to the

organizations considerably. Digital

technologies have offered many

suggestions for improving business

processes, and also created vast

opportunities for Entrepreneurs and

Researchers. This paper aims to acquire

knowledge based on the research in digital

transformation, integrating the analysis of

the research, and extracting the concepts

and ideas from many fields. The study also

aims at acknowledging digital

technologies’ role in business

transformations. The aim of the paper is to

explain how digital transformation has an

impact on business enterprises (Nambisan

et al., 2019).

Keywords: Digital Transformation,

Entrepreneurship, Digital innovation,

Digital platform, Digitalization.

I. INTRODUCTION

Information technology and digital

skills are used for renovating the ideas of a

researcher and business methods to

efficiently improve the growth of the

business organizations in the digital world.

This concept is termed as digital

transformation. Many organizations have

implemented innovative digital technologies

like analytics and business intelligence in

their field and also make use of smart

devices that facilitate the growth of business

processes, relationships with customers,

ways to manufacture and provide services

innovatively, thus leading to transformations

in business. Due to digital transformations,

many organizations are facing many issues

and difficulties to survive in this digital

world. This study helps the entrepreneurs to

understand the concept of digital

transformation and to survive in the rapidly

evolving digital world (Park et al., 2020).

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Figure 1. Digital Technology

II. CONCEPT OF DIGITAL

TRANSFORMATION

We are using digital technologies in

every aspect of our lives. Digital

Transformation not only refers to the

development of technology but it also

emphasizes the transformation in the

business field. Digital transformation has

brought rapid changes in the business field.

It has drawn vast changes to the concept of

business. This digitization has a great impact

on society, people, communication, and also

the business. Innovation arises from

incorporating the computing technologies,

information and communication, and

connectivity technologies. There are vast

areas in technology that has evolved due to

digital transformation.

In brief, the transformation in

business leads to the following changes.

(1) Methods that are supported

digitally and are cross-linked,

(2) Communication processes that

are digitalized, and

(3) Innovative ways to create novelty

in the digital field.

The innovative fields in the business

are e-banking, e-tourism, e-government, e-

marketing, and e-health (trending field in

medicine). These fields incorporate

digitalization to improve their business.

Even though there are positive effects on

digital transformation, many Researchers

feel negativity in the concept of

digitalization. The latest method in digital

technologies has resulted in a decrease of the

employees’ involvement in many fields.

Entrepreneurs assess digital transformation

in many fields and also their negative effects

and the purpose of digital transformation to

improve the business (Park et al., 2020).

III. THE OBJECTIVES OF DT AND THE

NEED FOR DT IN ORGANIZATIONS

The growing use of digital

technologies has enhanced business

processes and concepts. It has also changed

the way the enterprises compete and interact

and also transformed user behavior and

expectations in business. The business

environments are changing unsteadily. The

business environments are trying to

influence the opportunities of digital

technologies.

Organizations should be aware of the

transformation in the digital industry in

which they work. Digital transformation is

prompted to be used due to the shift in

customer needs and expectations.

Additionally, organizations face issues in

digitalization through their competitors and

new entrepreneurs who use new digital

models in their business. The advancement

in the digital field makes organizations

actively engage in organizational

transformation.

The main purpose of a digital

transformation is that all organizations

should adapt to the digital revolution. Digital

transformation mainly focuses on enhancing

the quality of the new product, to make

innovative productions, and to find and

enhance new models in order to maintain

competency in business, and also to generate

income. These are the main objectives of the

digital transformation.

IV. FACTORS TO ACCOMPLISH

DIGITAL TRANSFORMATION

To make the digital transformation a

successful one, all organizations must accept

and acknowledge the method that supports

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both business processes and the idea of

information technology. The significant

activity in business is to enhance creativity

to bring innovative ideas, readiness to

acknowledge the transformation, and

manipulating new ideas to meet user’s

needs. An organization that accepts this

transformation will accept and execute

digital technologies. The motivation of the

entrepreneurs to learn new concepts in

digitalization, accepting failure in the

business and commercial way of thinking to

produce a profit in the business are the key

points to achieve success in the business

(Osmundsen et al., 2018).

V. EFFECTS OF DIGITAL

TRANSFORMATION

As a result of Digital

Transformation, the needs and demands of

the customers are changing along with the

relationship between the user and the

manufacturer. Customers’ understanding of

the concept of digital transformation has

vastly increased as the availability and the

openness of the product has increased.

Digital devices allow users to access

services anytime and anywhere. Users have

also improved their proficiency in digital

technologies so that they are able to assess

the products they buy online without the

need to consult anyone. The users can access

the information directly from online sites.

Information about the products are shared to

the customers through blogs, advertising

channels, websites, etc., (Tolboom, 2016).

VI. CONCLUSION

Digital Transformation is emerging

rapidly in the business field. It is the

recreation of the past inventions in the IT

field with innovative ideas. Alternatively,

Researchers argue that Digital

Transformation contains innovative ideas

that require the attention of the customer and

this poses a challenging task for the

researchers. Therefore, research must be

carried to identify the features of the digital

transformation and a model must be

proposed to achieve the digital

transformation (Reis et al., 2018).

VII. FUTURE WORK

The effect of digital transformation

varies according to the field. Research has

shown that certain businesses could provide

a unique and valuable method to shine in the

field of digital technology. The framework

of the business model can be used as an

alternative in this research. In future

research, organizations should research other

digital technologies (Tolboom, 2016).

REFERENCES

[1] Nambisan, S., Wright, M. & Feldman, M. (2019). The

digital transformation of innovation and entrepreneurship:

Progress, challenges and key themes. Research Policy.

[Online]. 48 (8). p.p. 103773. Available from:

https://www.researchgate.net/profile/Satish_Nambisan/publ

ication/332244707_The_digital_transformation_of_innovat

ion_and_entrepreneurship_Progress_challenges_and_key_t

hemes/links/5d0a8f56299bf1f539d16ef4/The-digital-

transformation-of-innovation-and-entrepreneurship-

Progress-challenges-and-key-themes.pdf.

[2] Osmundsen, K., Iden, J. & Bygstad, B. (2018). Digital

Transformation: Drivers, Success Factors, and

Implications. In: MCIS 2018 Proceedings. [Online]. 2018.

Available from:

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1004&c

ontext=mcis2018.

[3] Park, Y., El Sawy, O.A. & Hong, T. (2020). Digital

Transformation to Real-Time Enterprise to Sustain

Competitive Advantage in the Digitized World: The Role

of Business Intelligence and Communication Systems.

Korea Business Review. [Online]. 24. p.pp. 105–130.

Available from:

https://link.springer.com/article/10.1007/s11573-019-

00956-z.

[4] Reis, J., Amorim, M., Melão, N. & Matos, P. (2018).

Digital Transformation: A Literature Review and

Guidelines for Future Research. In: World Conference on

Information Systems and Technologies. [Online]. pp. 411–

421. Available from:

https://link.springer.com/chapter/10.1007/978-3-319-

77703-0_41.

[5] Tolboom, I.H. (2016). The impact of digital

transformation: a survey based research to explore the

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effects of digital transformation on organizations. [Online].

Available from:

https://repository.tudelft.nl/islandora/object/uuid:d1d6f874-

abc1-4977-8d4e-4b98d3db8265/datastream/OBJ.